网络与多媒体辅助教学在大学英语课堂中的运用

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。     

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.     

The legend of Texas Western: journalism and the epic sports spectacle that wasn’t

This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre.     

When postcolonial studies meets media studies

This essay addresses (1) how postcolonial studies might inform and enrich media studies, especially as the latter is situated in the Communication discipline, and (2) how media studies may productively expand the terrain postcolonial studies, that thus far has been dominated by the fields of Literature and Comparative Literature. Focusing on, and challenging, issues such as the North Atlantic temporal logics that inform the received history of media studies, as well as contesting the narrow boundaries of literary studies for engaging in contemporary postcolonial media/ted cultures, this essay attempts to argue for the importance of postcolonial media studies.     

Big Data – What is it and why it matters

Big data, like MOOCs, altmetrics and open access, is a term that has been commonplace in the library community for some time yet, despite its prevalence, many in the library and information sector remain unsure of the relationship between big data and their roles. This editorial explores what big data could mean for the day‐to‐day practice of health library and information workers, presenting examples of big data in action, considering the ethics of accessing big data sets and the potential for new roles for library and information workers.     

谈新时期专业课教学中提高创新能力的途径

在新时期专业课教学中,应注重运用现代教学媒体、提高实验质量、增设综合实验等多种途径,来提高学生学习兴趣,掌握专业知识,提高实践能力,从而提高学生的创新能力.     

利用SAN技术实现视频流应用中的海量信息存储

提出了通过建立SAN存储区域网和磁盘阵列来实现海量存储的设计思路。     

宁波市中小学教师多媒体技术及教学应用现状研究

提高中小学教师多媒体技术水平是提高教学质量的重要组成部分,也是提高教师综合能力的一个重要方面。研究宁波市中小学教师多媒体技术的现有水平,有助于提高培训效果,促进教学应用。     

新媒体技术在高职院校思想政治教育工作的应用研究

将新媒体技术应用到高职院校的思想政治教育工作中,不仅能够极大地扩宽思想政治教育的覆盖面,还能够向学生传播最新的思想政治教育内容。为促进新媒体技术在高职院校思想政治教育工作的进一步应用与发展,本文以《新媒体技术在高职院校思想政治教育工作的应用研究》为题,对新媒体技术在高职院校思想政治教育工作中的作用进行深入而全面的分析,并在此基础上全方位、深层次地探究了新媒体技术在高职院校思想政治教育工作的应用现状。     

浅谈网络媒体与传统媒体的关系

本文从网络媒体与传统媒体的差异和联系阐述了网络媒体与传统媒体的发展变化。网络媒体的飞速发展使传统媒体实现向数字化的飞跃。以网络为代表的新媒体与传统媒体合作，既是技术合作，又是强强组合。二者是互为补充、共存共生、优势合作、共同进步的。