网络条件下公共图书馆应重视为信息弱势群体服务

网络深刻改变了公共图书馆读者服务的对象、方式和任务。在网络条件下公共图书馆应重视为信息弱势群体服务。公共图书馆人要进一步培养为信息弱势群体服务的意识和转化信息弱势群体为信息强势群体的工作理念,力求始终贴近最大多数、贴近实际需求、贴近个性化服务。     

Tall Poppies in the Workplace: Communication Strategies Used by Envious Others in Response to Successful Women

Controversial media representations of the female body can reflect, reproduce, and even challenge ideological systems or Discourses (Jones, 2003 Jones , A. ( 2003 ). Introduction: Conceiving the intersection of feminism and visual culture . In A. Jones (Ed.), The feminism and visual culture reader (pp. 1 – 7 ). New York , NY : Routledge . [Google Scholar]; Louw, 2001 Louw , P. E. (2001). The media and cultural production . Thousand Oaks , CA : Sage. [Google Scholar]). This article interrogates the discourse surrounding TIME Magazine's recent cover regarding attachment parenting, which featured a mother breastfeeding her toddler. The analysis of 1 online comment board shows that, although multiple meanings were present, the talk regarding the cover was overwhelmingly informed by the Discourse of (Hetero)Sexuality, which defines breastfeeding as a sexualized act only appropriate in private and for children of a certain age. This backdrop of sexuality for breastfeeding is significant not only for mothers’ choices and practices regarding nursing, but also for policymakers who seek to support breastfeeding. In addition, the findings reinforce the importance of attending to the interrelations within and between macro- and microlevels of discourse in investigating symbolic systems through which meanings are constructed.     

Merchant of Mercy,Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

This exploratory study addresses the ability of values advocacy messages to influence target publics’ behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants’ comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech.     

东亚操觚者大会到底举办了几届?——对一段史学界定论的重写

此文改写了史学界认为东亚操觚者大会只召开过3届的定论,证实早在1940年2月21日即所谓日本建国2600年纪念日当天,即由日本东京市政府出面召开过一届会议,中国境内包括伪满、伪华北临时政府、伪华中维新政府、伪蒙疆自治政府、伪广州市公署等汉奸政权都曾派记者参加,是应为第一届东亚操觚者大会。此届大会因日本事先没有准备具体提案,因此最后并无实质性结果,但是日本政府通过会后周密安排中国的汉奸报人参观、考察各处工厂,向其展示日本的战争潜力,达到了为汉奸鼓气壮胆的目的。     

高中数学教科书综合性探究

在阐述课程综合性概念内涵的基础上,重点分析了综合性在高中数学教科书中的体现状况,并针对其中不足的问题提出了一些解决的建议。     

现代报业竞争必须抢占人才和资本两个制高点

人才和资本是现代报业腾飞的终极动力源。现代报业的竞争归根到底是人才的竞争,而资本在具体项目的运作中可起关键性作用。“入世”后的中国报业,必须抢占人才和资本两个制高点。     

Our Digital Future

This article introduces a selection of presentations from the 21st International Rights Directors Meeting held at the 2007 Frankfurt Book Fair It offers an overview of a variety of issues related to negotiating digital rights, in particular, and the development of digital publishing, in general. Topics covered include current business models, opportunities for licensing, and methods for negotiating contracts. Publishers are sanguine about the possibilities; though acknowledge that the digital rights business is still in its formative stages. Agents and author advocates are concerned that digital advances may lead to devaluation of writer’s works. Downloadable audiobooks have already created a new market, though e-books have yet to gain traction and are awaiting a device or software application that make them available to a wide audience.     

形成性评价在基础教育教学中的应用研究

教育评价作为衡量教育优劣的手段,是随着教育的产生而发展的,随着基础教育新课改的进行,教育评价越来越引起人们的关注,重视形成性评价是现代教育评价的发展趋势。本文首先介绍了教育评价中的形成性评价的概念、类型以及作用,然后通过具体实例,详细阐述其在教学中的具体应用。     

基于4C理论的出版社微信营销模式探析

随着“强化互联网思维”的提出,传媒出版业“互联网+”模式出现快速发展倾向,微信作为重要的移动互联网即时通讯客户端,其在图书出版营销方面的作用和功能不断被发掘。本文在探讨目前出版社微信营销模式基础上,基于4C理论对出版社微信营销要素进行分析,最后就出版社微信营销的未来发展提出预测与见解。     

商务印书馆地理学翻译出版中的著译编读交流：一种副文本的研究视角

运用“副文本”理论,考察商务印书馆地理学译著中的副文本。从著者与译者、译者与编者、译者与读者、编者与读者四个方面,对翻译出版活动中著、译、编、读人员之间的交流进行分析并总结著者、译者、编者、读者在译著生产和传播中的利益关系网络。