Investigating Business Schools' Intentions About Offering E‐Commerce Education Using an Extended Theory of Planned Behavior*

This study investigates business schools' intentions about offering e‐commerce education (ECE) using an extended theory of planned behavior (ETPB). The need for an adequate match between future supply and demand of e‐commerce skills constitutes the main motivation for the study. The results show that most business schools consider ECE important for an adequate preparation of their students for today's competitive labor market. In addition, the proposed ETPB fits well the empirical data and predicts 65.2% of the variances in the schools' intentions about offering ECE. The results can help business schools in their curriculum decisions in at least two ways: (1) through the likely effect of social contagion and (2) through the constructs in the ETPB. First, institutional theory clearly indicates that organizations tend to adopt a new behavior when there is evidence that other organizations in their population have adopted or are likely to adopt that behavior. Having provided such evidence for ECE, this study is likely to promote the adoption of this educational product innovation. Second, the fact that the postulated ETPB fits well the empirical data suggests that administrators of business schools may pay attention to the key constructs when making curriculum decisions. Overall, the study has both theoretical and practical implications. Theoretically, it contributes to a growing literature on the adoption of innovative educational products like ECE. Practically, it provides valuable insights that administrators of business schools can use in their strategic curriculum decision making.     

试论集成化信息产品服务

现代网络信息环境给文献情报机构提供了一个方便、快捷的集成化服务平台,用户一体化需求的发展趋势,又促使文献情报机构必须打破原有的服务模式的限制,树立适应环境和用户需求的服务理念,加大信息资源的加工与整合力度,充分利用自身优势为用户提供集成化信息产品服务,促进科技知识转变为生产力,进而转化成经济效益和社会效益。本文对开发集成化信息产品服务的步骤及内容进行了初步探讨。     

我国体育用品企业国际营销模式的探索

我国体育用品营销的成败不仅直接关系到体育用品品牌的打造及企业命运,而且影响整个体育用品市场的健康、有序、快速发展。本文在分析我国体育用品销售途径的基础上,指出我国体育用品营销方式趋向多样化,探索了我国体育用品企业走向国际市场的国际化营销模式。     

论赣傩文化资源的旅游开发利用

江西傩文化资源十分丰富。开发赣傩文化资源能够在丰富江西乡村旅游产品的同时促进赣傩文化资源的系统化整理和保护。赣傩流布地域广泛,群众基础扎实,其表现形式多样,文化内涵深厚,同时具有突出的参与功能和明显的聚合效应等特点。本文从资源发掘整理、展示手段提升、资源整合、营造旅游环境等方面对赣傩文化资源旅游产品化的通路进行初步的探讨。     

清末华洋货物出厂税的筹议和征收

货物出厂税在清末开始筹议和征收,但具体征办情况较为复杂。甲午之前,晚清政府即开始对国内洋务企业征收这种出厂税,税率为5%。《马关条约》签订后,外商获得在华开设工厂的权利,晚清政府为谋抵制,筹议也对在华外企征收出厂税,并且华洋一律,税率均提高至10%,但没有成功,实际税率仍按5%执行。出厂税征收的曲折过程表明,我国近代税制备受列强操纵,带有典型的半殖民地特征。     

江苏省机电仪企业技术性贸易壁垒风险评价及预警研究

机电仪产品作为江苏省外贸出口的支柱,近年来因遭受技术性贸易壁垒的影响而使其外贸出口额明显削减。如何规避和降低技术性贸易壁垒所引发的贸易风险,需要对技术性贸易壁垒的特点及风险结果进行科学的认知与评价。以江苏省为调研样本,运用模糊层次分析法对江苏省机电仪出口产品技术性贸易壁垒风险进行评价,依据风险评价级别与特点,从经验借鉴层面和"三位一体"战略联盟层面提出对应的风险预警对策,以促进江苏外贸事业的健康持续发展。     

度假酒店休闲与会议服务主张及融合研究——以杭州太虚湖假日酒店为例

随着各行各业对度假地召开会议的增多,度假酒店的目标市场转向会议会展团队,而大规模的会议团队入住、用餐等一系列的拥挤场面严重破坏了度假酒店的恬静氛围,与酒店散客的休闲度假需求相矛盾,而散客能为酒店带来高额的营业利润,是度假酒店旺季的主要客源市场。如何寻找一种让会议会展客源和度假散客互为融合的经营格局,这是度假酒店经营者必须研究的现实问题。以杭州太虚湖度假酒店为例,通过问卷调查,应用SPSS11.5社会科学统计软件,分析度假酒店休闲服务与会议服务的服务主张,探讨度假酒店休闲与度假融合途径。     

论影响企业产品定价的因素

运用系统观点,分析企业在进行产品定价时应从内部和外部考虑到各种因素,为企业实现利润目标提供帮助。     

试论转型期图书馆的文献信息资源开发

图书馆开展知识信息服务的前提条件是深入到知识单元层次进行文献信息资源开发.论述了转型期图书馆文献信息资源开发的涵义和多方面的作用,认为文献资源调研、读者需求调研、制订规划和产品标准、确定项目和实施步骤为其基本任务.     

浅析娱乐营销

在日益注重精神消费的今天,娱乐营销正锐不可挡地深入我们的生活。娱乐营销已成为许多行业吸引消费者眼球、促进销售的一大营销武器。