市场经济背景下学校战略管理研究--“国培”校长必须重新认知的新领域

时至今日,战略管理除了在企业发展中有着广泛的应用外,还在教育组织、政府机构、医院等非盈利机构内有着同样的广泛应用。但是,据课题组的调查,尽管学校战略管理重要,可学校战略管理依然是一个被学校管理遗忘的角落。如何进行学校战略管理,该文首先分析了学校应重视学校战略管理的原因,然后从学校愿景与使命、学校战略目标及学校环境、学校战略资源与能力分析和学校战略选择与战略绩效评价等方面,就如何实施有效学校战略进行了宏观剖析,一方面丰富了学校战略管理理论的内容,另一方面,也为学校战略管理的实践提供了方法指导。     

E-books, the latest word: proceedings from the Acquisitions Institute at Timberline Lodge

A panel which included a librarian, publisher and e-book providers presented issues confronting the growth of e-books in the academic library marketplace. The e-book market projections are a small part of the higher education book market. Frontlist titles are demanded by libraries with suppliers eager to supply such titles. However, publishers are feeling their way through various rights and contract issues as well as business models as they determine which frontlist titles to provide in electronic form. The instability of business partners has contributed to publisher delays in releasing titles as e-books. No one, (librarians, suppliers, publishers) is throwing in the towel on e-books but the position this format takes in the publishing industry and therefore in library collections in the near future is unsettled.     

数字图书馆视角的著作权授权模式整合研究

探讨现存的主要著作权授权模式,包括集体管理模式、授权要约模式、开放获取模式、补偿金支付模式、法定许可模式、创作共用模式、数字版权管理模式和著作权代理模式;指出这几种授权模式各有优势和缺陷,且存在整合的必要性与可行性,因此,提出基于数字图书馆平台整合现有授权模式,以实现有效的获取自由。     

Market Trends in the South Indian Publishing Region

This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka. It also gives an insight into the markets in South India for English and Regional language books. As many international publishers are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership with Indian companies has worked well for many international publishers. All the statistics and data have been collected and referenced to the best knowledge of the author.     

论市场营销中的心理定价策略

价格是市场营销组合的重要组成部分,价格很大程度上决定着产品能否畅销,关系着企业和消费者的利益;根据不同消费者的购买心理,制定出买卖双方都能接受的价格,对提高市场占有率有很大的推进作用。     

Publishing in Scotland: Reviewing the Fragile Revival

A comparison of analyses of the Scottish publishing industry carried out in 1992, 2002 and 2007 underscores the fragility of the sector within a small country within the English-language community. A number of indices reveal either stability or stagnation and the picture emerges of the remarkable tenacity of publishing in Scotland. Although there is already a significant and vital element of state support for publishing in Scotland, further intervention will be necessary to ensure fulfilment of its potential.

论中国职业篮球竞赛市场的制度结构

通过文献研究,结合新时期我国社会转型、经济转轨的大背景,分析了我国篮球竞赛市场的制度结构三个 层面--宏观调控制度、运行制度、产权制度,为我国篮球运动向着市场化、科学规范化方向发展提供参考依 据。     

图书馆供书商比较分析

图书馆购书经费近年有较大程度增长,图书馆成为新华书店、民营书商和出版社不能忽略的一个服务领域。各类供书商有不同的优势和劣势,分析他们的不同特点,图书馆能够在选择供书商时做到有的放矢。强调了图书馆选择供书商应注意的几个问题。     

The Frankfurt Book Fair: 60 Years and Still a Shining Example

The former Director of the Frankfurt Book Fair presents a concise history of what today is the largest international book fair including the key publishers, booksellers and authors who are part of the amazing global event. The interesting initial development and challenges of post World War II and related relocated German publishers are described. The initial efforts as a national book fair from 1949 to the present international event are traced. The turmoil and confrontation of political groups during the 1968 and subsequent years with actions taken was a difficult period for the fair but it survived to grow into a global event.