民国出版界与图书馆界的互动及影响——以出版人张元济的图书馆事业为中心考察

文章以出版人张元济的图书馆事业为中心,通过对张元济参与图书馆事业的历程以及其图书馆理念与实践的考察,窥探民国出版界与图书馆界的互动及影响,最后指出,两个看似"跨界"的界别同属特殊的"文化事业"行业,需要紧密合作才能实现共赢,而至今缺乏的就是缺少张元济式的人,一个真正以"文化精神"办"文化事业"的知识分子群体。     

They’re good blogs,Brent: (Mostly) painless branding for information professionals

ABSTRACT

Social media is a powerful tool for building an online presence, but it asks a lot. While it affords plentiful opportunities for professional development and networking, building a professional brand in an online space is not without its drawbacks and risks. By working from a set of actionable principles and benchmarks, users can minimize frustrations and setbacks to build a useful professional presence, all while imbuing the web with the tenets of good information stewardship.     

用设计思维建设,用连接战略发展——大阅读时代公共图书馆发展战略思考

以大数据、云计算、物联网等新一代信息技术引领的深度信息化阶段已经开启,这不仅让人工智能技术再次兴起,正在创造一个智慧时代,也正在深刻改变甚至颠覆人类的阅读行为,一个大阅读时代正在到来。在这样的大阅读时代,面临着创新转型发展的重大机遇与挑战,公共图书馆可以用设计思维进行建设,从硬件到软件都可以用以人为本的设计思维来建设;公共图书馆还可以用连接战略不断发展,把人与人、人与知识、人-空间-知识以及图书馆的实体空间与网络空间连接起来,公共图书馆可以实施阅读+和图书馆+战略的本质原因是阅读具有无所不在性。     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Impact Factors and the Central Limit Theorem: Why citation averages are scale dependent

Citation averages, and Impact Factors (IFs) in particular, are sensitive to sample size. Here, we apply the Central Limit Theorem to IFs to understand their scale-dependent behavior. For a journal of n randomly selected papers from a population of all papers, we expect from the Theorem that its IF fluctuates around the population average μ, and spans a range of values proportional to $\sigma /\sqrt{n}$, where σ² is the variance of the population's citation distribution. The $1/\sqrt{n}$ dependence has profound implications for IF rankings: The larger a journal, the narrower the range around μ where its IF lies. IF rankings therefore allocate an unfair advantage to smaller journals in the high IF ranks, and to larger journals in the low IF ranks. As a result, we expect a scale-dependent stratification of journals in IF rankings, whereby small journals occupy the top, middle, and bottom ranks; mid-sized journals occupy the middle ranks; and very large journals have IFs that asymptotically approach μ. We obtain qualitative and quantitative confirmation of these predictions by analyzing (i) the complete set of 166,498 IF & journal-size data pairs in the 1997–2016 Journal Citation Reports of Clarivate Analytics, (ii) the top-cited portion of 276,000 physics papers published in 2014–2015, and (iii) the citation distributions of an arbitrarily sampled list of physics journals. We conclude that the Central Limit Theorem is a good predictor of the IF range of actual journals, while sustained deviations from its predictions are a mark of true, non-random, citation impact. IF rankings are thus misleading unless one compares like-sized journals or adjusts for these effects. We propose the Φ index, a rescaled IF that accounts for size effects, and which can be readily generalized to account also for different citation practices across research fields. Our methodology applies to other citation averages that are used to compare research fields, university departments or countries in various types of rankings.     

浅谈教学目标的陈述

教学目标是预期的学生学习的结果。在教学目标实质的基础上,对教学目标陈述存在的问题和陈述教学目标的要求进行相应的分析,了解新的教学目标陈述策略,对教师陈述教学目标有一定的帮助,以提高教学质量。     

提高仰卧起坐成绩的课堂教学策略探析

近些年,国家大力倡导体育教学改革,把仰卧起坐列为国家学生体质健康测试女生必测项目之一,同时它又是福建省初中毕业升学体育与健康考试项目。学生对仰卧起坐成绩重视程度较高,需要教师在组织教学中创新传统教学理念,结合学生身体素质设计合适的教学策略,为学生建设多元化课堂教学,力求学生在训练中能够掌握规范的仰卧起坐姿势,有序提高仰卧起坐成绩。该文主要对提高仰卧起坐成绩课堂教学策略进行探析。     

基于全息系统下的营销的三种境界

基于全息系统的视角,提出营销学的三个层次：产品营销、品牌营销、文化营销。分别从营销的概念、消费者细分,以及营销战略与对策等几个方面对传统营销学体系提出质疑,并在总结创新的基础上构建全息系统下的营销学新体系。     

泛在图书馆环境下SNS的应用扫描与模式分析

文章在分析了SNS(社会性网络服务)的核心价值及其服务模式演变过程后,通过对国内外图书馆SNS应用情况进行实践扫描,总结分析了图书馆目前SNS应用的"推出去"和"引进来"两大模式,并基于SWOT分析矩阵分别构建了两种服务模式的发展策略模型。     

高职生英语听力学习中元认知策略应用情况调查研究

以问卷调查的形式,通过描述性统计和定量分析,应用元认知理论对高职高专非英语专业二年级学生的听力学习策略情况做了调查和探讨。调查结果显示学生在听力学习中自我管理策略和自我评价策略缺乏,自我监控能力较弱,因此也给高职高专英语教学带来一些启示。