News Translation and Cultural Resistance

Abstract

News translation, which takes many forms, encounters two types of cultural resistance that hinder intercultural understanding. The first is apparent in the need to transform a text in order to make it meaningful in a new context, while the second results from the irreducibility of culture as a way of life to the form of a text. This article illustrates both forms of resistance by analyzing a story originally broadcast on The National in Canada in 1992, and it concludes by considering the implications of the power relations between journalists and the people they describe in acts of news translation.     

Promoting Movies on Television

Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion.     

A Squatter on the Fourth Estate: Google News

SUMMARY

Buoyed by its brand name, Google News has grown from its beta stage into a popular news site with a significant share of the Internet market for “Current Events and Global News.” The success of Google News raises questions about the nature of news and even the desirability of Google's presenting news. Where does Google News fit into the myriad news resources available on the Internet and in libraries? How does Google News work? Is Google News an effective source for news research? How will Google News stand up to its competition, in particular a new wave of community news sites?     

公共产品提供与生产理论对电视媒介体制改革的启示

本文根据西方公共产品提供与生产理论,对电视产品的生产和提供进行规范分析,提出了我国电视媒介体制改革的一些设想。     

广州《述报》与地方新闻报道(1884-1885)

创办于1884年的《述报》是近代早期国人创办的重要报刊之一,该报以报道中法战争而享有盛誉。而作为地方性的报纸,该报也对广东地方新闻较为关注,包括对广东时局、社会新闻和民俗风情等方面的报道。因而该报对研究当时的社会状况有较为重要的文献价值。     

浅谈新闻评论语言的贴近性

新闻评论,是新闻的一种常见体裁,它引领媒介的主流舆论,分析复杂的社会新闻事件,影响和设置着大众的议论话题。但从其现状看,比较突出的现象是,文章中往往包含了太多的说教因素,缺乏以情感人、以理悦人的从容和气魄,缺少幽默、调侃等豁达的因素,往往不易被大众接受。如何让新闻评论更易于被人接受,本文围绕新闻工作应保持贴近群众的要求,结合李长春同志提出的“三贴近”原则,从新闻评论语言的五方面创新着手,谈谈新闻评论语言的贴近性。     

1909—1924年间《字林西报》中的体育史料整理

《字林西报》（North China Daily News）,又称《字林报》,前身为《北华捷报》（North China Herald）,1856年创办于上海,是英国人在中国出版的历史最久的英文报纸,也曾经是在中国出版的最有影响力的一份英文报纸。本文以《字林西报》中的体育信息为主,试图勾勒出当年以英国人眼光为基点的体育活动,钩沉出《字林西报》中相关的体育信息,对体育史料进行翻译以供汉语学者进行研究探讨,并适时地再现驻沪西侨的体育生活方式以及弥补近代上海体育史研究者的相关的空白点。     

新闻标题的修辞艺术及其语用价值

章从修辞语用功能的角度考察辞格在新闻标题中的语用价值。把新闻标题中的辞格运用分成四大类别进行讨论：一、强调语义类辞格,使新闻标题语义集中突出,给人印象深刻。二、增强语势类辞格,使新闻标题气势强大,独具影响力。三、增强形象类辞格,使新闻标题生动形象,具有可感性。四、增添情趣类辞格,使新闻标题幽默含蓄,轻松明快,新颖有趣。     

新时期农民工媒介形象的内容分析——以《羊城晚报》为例

该研究选取《羊城晚报》2010年343篇农民工报道作为内容分析样本,以考察农民工的媒介形象。研究发现,《羊城晚报》对农民工的关注度较高,报道多以政府为主位视角;《羊城晚报》所呈现的农民工形象以接受关爱的"沐恩者"为主,正在积极建构理性的农民工形象,对农民工的报道有简单化的倾向,但存在着刻板印象,"妖魔化"的成分逐渐减少。