Build It and They Will Come? Patron Engagement Via Twitter at Historically Black College and University Libraries

This study is a social media analysis on the use of Twitter at Historically Black Colleges and University (HBCU) libraries. While information science researchers have begun examining how libraries use social media, the vast majority of these studies are situated at large flagship research-intensive universities. Additionally, there currently exist deficiencies in research on social media deployment at HBCU libraries. We leverage, the IBM Watson's analytic engine, to systemically examine over 23,000, tweets over an eighteen-month period, around a set of objective measures including propagation of retweets and sentiment to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather than library related phenomena. This non-library related content represented the vast majority of retweets, but paradoxically was propagated by non-followers. Additionally, tweets relating to institutional boosterism produced the most positive sentiment within the data.     

Twitter免费可视化工具在竞争情报搜集中的应用

介绍了Twitter（推特）免费竞争情报可视化工具,包括社会网络探索工具、微博信息聚合工具、文本分析工具和综合分析工具,结合实例阐述了如何利用这些工具获取竞争对手相关信息并进行可视化分析。旨在证明免费竞争情报可视化工具的应用潜力,并为中文微博开发类似产品提供借鉴。     

Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns

A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.     

The Effect of Personal and Academic Variables on Student Adoption of Twitter as an Information Source

ABSTRACT

This study investigated the use of Twitter in terms of personal and academic variables of students. These included gender, grade point average (GPA), and year level. Data were collected from undergraduate students at the College of Social Sciences at Kuwait University. A structured questionnaire was used as the data collection instrument. The findings show that the majority of respondents use social media, 42.8% use Twitter “sometimes,” and 44.4% use it “always.” There is no significant difference between males and females, except for social influence (SI). There is a statistically significant difference in the use of Twitter as an information source among students for different academic year levels, with the highest mean for senior students. However, no significant differences were found by students' GPA scores. Further investigation focusing on variables such as students' level of confidence and skills of using Twitter, such as the effect of course content, etc., would provide more insight into the use of social media platforms in higher education.     

Engagement with news on Twitter: insights from Australia and Korea

ABSTRACT

This study examines the patterns of news engagement among news consumers with different political affiliation and cultural background. We use computational methods and data from Twitter in a cross-country comparison of engagement with six online news sources in Australia and South Korea. For our analysis, we used a subset of Twitter users who retweeted at least one political story during the period of collection, and for whom we were able to predict political affiliation using correspondence analysis and data on Twitter follower ties to politicians. We find that right-wing Australian retweeters are more intense in their news engagement, compared with their left-wing counterparts, whereas in South Korea it was the opposite. Australian right-wing political retweeters have more diverse information sources, while there was no difference in information diversity between the right and left in South Korea. We discuss how the political situation in South Korea at the time of data collection may have affected our analysis. We emphasise the methodological contributions of our research and its connection to on-going research into the behavioural foundations of ‘filter bubbles’.     

Assessing library topics using sentiment analysis in R: a discussion and code sample

Abstract

This article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design.     

Developing Social Media to Engage and Connect at the University of Liverpool Library

ABSTRACT

This case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included.     

Social Media References in Newspapers

Social media are increasingly being used as sources in mainstream news coverage. Yet, while the research so far has focused mainly on the use of social media in particular situations, such as breaking news coverage, during crisis news events or in times of elections, little attention is paid to journalists' routine, day-to-day monitoring of social media platforms. The aim of this study is to examine the use and selection of social media as sources in routine newspaper coverage. First, it presents a quantitative overview of all the articles published between January 2006 and December 2013 in the print editions of two Flemish (north Belgian) quality newspapers, De Standaard and De Morgen, that explicitly refer to Facebook, Twitter or YouTube. Next, a content analysis is conducted of a sample of newspaper articles published in 2013 that explicitly mention Facebook, Twitter or YouTube as sources of information. The goal of this content analysis is to examine the different appearances and functions of social media references in the news. The study thus provides a first insight into Belgian newspaper journalists' regular sourcing routines in relation to social media.     

对微博的发展状况和趋势的冷思考

为适应快节奏生活的需要,人们需要借助一个平台,关注所关注的人或者事的发展.作为新生事物,微博客凭借其新颖的信息传播形态和便捷的传播优势满足了人们的这种需求,受到了人们的热情推崇.同时,微博自身也存在着很多问题,诸如微博盈利模式的缺失、信息泛滥以及服务器的限制等等.即便如此,微博的发展前景仍然是值得期待的,也值得我们去详加探讨.     

Twitter类网站微信息组织及用户关系网络研究

在充分调研各类Twitter类微信息网站的基础上,以滔滔典型用户作为案例,总结得出Twitter类网站微信息的信息组织特点,进而利用ucinet分析软件,从社会网络分析的角度对滔滔典型用户之间的关系网络进行分析,得到诸如网络密度、网络中心度和异质性、个体中心度、成员派系等基本的社会网络属性。最后提出其在图书馆参考咨询和科研知识网络构建方面可能的借鉴价值。