Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises

The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides and governs social media policies of the franchises. We show that the cultural differences between local-COO vis-à-vis foreign-COO-governed sports franchises reflect in their content generation strategy and are also associated with user engagement. We use Hofstede's cultural dimensions theory and extract relevant features from the tweets. Overall, the results show that user engagement is more when the content generation strategy is in alignment with fans’ national culture. The first contribution of our work is towards showing the incremental impact of power distance, individualism and collectivism on user engagement. The second contribution of our work is towards feature construction, feature selection and building authorship attribution classifiers to understand the content generation strategy. Prior literature shows that national culture impacts writing of online reviews. We investigate the role of national culture in social media content generation and user engagement and extend the literature. Our study is useful for organizations to understand the role of national culture in content generation and how it is related to user engagement.     

Identifying influencers on social media

The increased availability of social media big data has created a unique challenge for marketing decision-makers; turning this data into useful information. One of the significant areas of opportunity in digital marketing is influencer marketing, but identifying these influencers from big data sets is a continual challenge. This research illustrates how one type of influencer, the market maven, can be identified using big data. Using a mixed-method combination of both self-report survey data and publicly accessible big data, we gathered 556,150 tweets from 370 active Twitter users. We then proposed and tested a range of social-media-based metrics to identify market mavens. Findings show that market mavens (when compared to non-mavens) have more followers, post more often, have less readable posts, use more uppercase letters, use less distinct words, and use hashtags more often. These metrics are openly available from public Twitter accounts and could integrate into a broad-scale decision support system for marketing and information systems managers. These findings have the potential to improve influencer identification effectiveness and efficiency, and thus improve influencer marketing.     

运用Web2.0元素设计学位论文库2.0

将Web2.0元素融入到学位论文数据库建设和服务中,提出学位论文数据库2.0概念,对学位论文数据库2.0的内涵、系统特色功能进行了分析,对建设学位论文数据库2.0过程中的有关问题进行了思考与设计。     

Citizen–government collaboration on social media: The case of Twitter in the 2011 riots in England

How social media can enable opportunities for collaboration between citizens and governments is an evolving issue in theory and practice. This paper examines the dynamic aspects of collaboration in the context of the 2011 riots in England. In August 2011, parts of London and other cities in England suffered from extensive disorder and even loss of human lives. Based on a dataset of 1746 posts by 81 local government Twitter accounts during or shortly after the riots, we explore how local authorities attempted to reduce the effects of the riots and support community recovery. Using Twitter's conversational and rapid update features, they produced a variety of informational and actionable messages with clear calls for offline or online action. In some cases, collective against the riots evolved in a mutual way: not only citizens were mobilized by local authorities, but also local authorities actively promoted actions initiated by citizens.     

Exploring the use of a facebook page in anatomy education

Facebook is the most popular social media site visited by university students on a daily basis. Consequently, Facebook is the logical place to start with for integrating social media technologies into education. This study explores how a faculty‐administered Facebook Page can be used to supplement anatomy education beyond the traditional classroom. Observations were made on students' perceptions and effectiveness of using the Page, potential benefits and challenges of such use, and which Insights metrics best reflect user's engagement. The Human Anatomy Education Page was launched on Facebook and incorporated into anatomy resources for 157 medical students during two academic years. Students' use of Facebook and their perceptions of the Page were surveyed. Facebook's “Insights” tool was also used to evaluate Page performance during a period of 600 days. The majority of in‐class students had a Facebook account which they adopted in education. Most students perceived Human Anatomy Education Page as effective in contributing to learning and favored “self‐assessment” posts. The majority of students agreed that Facebook could be a suitable learning environment. The “Insights” tool revealed globally distributed fans with considerable Page interactions. The use of a faculty‐administered Facebook Page provided a venue to enhance classroom teaching without intruding into students' social life. A wider educational use of Facebook should be adopted not only because students are embracing its use, but for its inherent potentials in boosting learning. The “Insights” metrics analyzed in this study might be helpful when establishing and evaluating the performance of education‐oriented Facebook Pages. Anat Sci Educ 7: 199–208. © 2013 American Association of Anatomists.     

Validity of altmetrics data for measuring societal impact: A study using data from Altmetric and F1000Prime

Can altmetric data be validly used for the measurement of societal impact? The current study seeks to answer this question with a comprehensive dataset (about 100,000 records) from very disparate sources (F1000, Altmetric, and an in-house database based on Web of Science). In the F1000 peer review system, experts attach particular tags to scientific papers which indicate whether a paper could be of interest for science or rather for other segments of society. The results show that papers with the tag “good for teaching” do achieve higher altmetric counts than papers without this tag – if the quality of the papers is controlled. At the same time, a higher citation count is shown especially by papers with a tag that is specifically scientifically oriented (“new finding”). The findings indicate that papers tailored for a readership outside the area of research should lead to societal impact.If altmetric data is to be used for the measurement of societal impact, the question arises of its normalization. In bibliometrics, citations are normalized for the papers’ subject area and publication year. This study has taken a second analytic step involving a possible normalization of altmetric data. As the results show there are particular scientific topics which are of especial interest for a wide audience. Since these more or less interesting topics are not completely reflected in Thomson Reuters’ journal sets, a normalization of altmetric data should not be based on the level of subject categories, but on the level of topics.     

Social Media Guidelines for Journalists

Now that an increasing number of journalists and editorial offices make use of social media platforms such as Facebook and Twitter to research, break, distribute and discuss the news, social media guidelines are being issued with increasing frequency by news organizations that want to indicate to journalists what is and is not permitted on these platforms. This study investigates how Flemish journalists experience the sense and nonsense of these social media guidelines, focusing on rules that prescribe their behaviour on Twitter. Analysis of 20 in-depth interviews demonstrates that the majority of Flemish journalists find the introduction of rules concerning the use of Twitter unnecessary. The argument heard most often is that the journalist's common sense should be enough to deal with the platform in the proper way. A number of journalists even find the rules a curtailment of individual freedom. Guidelines concerning specific formal requirements—such as mentioning the employer in the Twitter biography and/or account name, or the requirement to only use one account—encounter particular resistance. The journalists interviewed are, however, favourably disposed to a list of non-enforceable recommendations. Based on these findings, the tweeting journalists seem to indicate that they themselves are able to both adapt their use of social media to fit traditional professional norms and adapt those norms to fit the media logic of the Twitter platform.