体操技术练习中“高原现象”产生的原因及对策

运用文献资料、问卷调查等方法,从体操动作本身的特点、学生自身内在因素、学习环境、教师及教法等方面对体操技术动作训练过程中“高原现象”产生的原因进行分析研究,并提出合理性建议,旨在为广大学生克服动作训练过程中的“高原现象”及提高运动技能提供理论参考。     

三教武魂贯千古——儒、道、释对中华武术的影响

中华武术在其发展的漫长过程中受到了中华传统文化的深远影响,特别是儒、道、释三家对其有深远的影响。作为中华传统文化的重要组成部分,儒、道、释三家影响了中华武术的内在思想、外在表现形式以及传承方式,使得中华武术超越了技击术的范畴,成为一种特殊的文化现象和载体。     

Nations in shame and art’s shame: towards a radical politics of image and affect around “Okinawa”

ABSTRACT

This article first examines the resurgence of popular, semi-academic nationalist discourses that solidify the figures of “Japan” and “Okinawa” within post-1945 U.S.-led formation of nation-states across the Asia-Pacific. It critiques two discourses that are symptomatic of such a return to the figure of the nation: developmental economist Matsushima Yasukatsu’s thesis of “Ryukyu’s independence” and philosopher Takahashi Tetsuya’s call to relocate the U.S. military bases from Okinawa to mainland Japan. These symptomatic instances of the mutually transferential nationalisms in Okinawa and mainland Japan rely upon crudely culturalist assumptions about the self and the others and are thus surprisingly oblivious to how the very nation-forms have been instituted as part of imperial modernity. Their implicit figurations of the exemplary national subjects partake in the biopolitical assumptions as to whose lives must be “made to live” and “made to die” within and outside the border of the national. Ultimately, such nationalist discourses about Japan and Okinawa engage in a zero-sum exchange of imperial shame and colonial shame, a process that further stabilizes the co-operative placement of local nation-forms within the U.S.-led inter-state regime of warfare and biopolitics. But insofar as these discourses require the images of the nations that they seek to represent, their (re)production of what Naoki Sakai calls “a schema of co-figurative” nationalities needs to be critiqued through an exploration of a radical aesthetics and affect that pertain to image production.

The second part of the article presents my interpretation of artist Nema Satoko’s recent book of photography titled Paradigm, a work in which both bodies and objects explore their potential transformations in the midst of their precarious exposure to one another. I argue that Nema’s images of fragile bodies and objects in the present landscape of Okinawa are poised on the cusp between the past that invokes a sense of shame and this past’s potential future that necessitates an ethical posture of humility. In the vicinity of Adorno’s notion of “art’s shame,” Nema’s photographic images illuminate an amorphous realm of fragile beings, whose linkage and exposure to one another opens a space of viability that is obscured by the biopolitical imaginaries of nation-forms.     

‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements

Sports gambling is a well-established practice in Israel, whose beginnings can be traced to 1951. In recent years, the activities of the Israel Sports Betting Board (ISBB), also known as the ‘Toto Commission’, have become extremely popular with the public at large, and especially with sports fans. The study examines the changing advertising messages and creative appeals featured in the ISBB’s various advertising campaigns throughout Israeli history, and specifically the broad social meanings that can be inferred from these campaigns. The findings illustrate how significant structures of meaning in advertising function as reflections of the state of sports and society in Israel and as representations of some of the most salient phenomena in these domains. For example, for many years advertisements have been dominated by male presence, reflected primarily in the featured characters and language representations. Also prominent are representations of militarism as well as global biases, which are illustrated by the use of English in the local Israeli gambling brand name (‘Winner’), for example.     

我国竞技体育明星广告代言收入归属与分配问题研究

近年来,我国体育明星广告代言收入归属与分配的纠纷层出不穷,影响了运动员、运动队乃至整个体育事业和体育产业的发展.回顾了学界和社会对该类事件的观点及其转变过程,梳理了相关规章制度的修订变化,并基于运动员培养方式的不同,对国家队包办模式、运动员单飞模式和社会资本参与模式下的体育明星广告代言收入归属与分配问题分别进行讨论.通过与娱乐明星的比较,汲取其在合同和经纪人方面的有益经验.指出,应建立健全法律法规,规范体育明星代言收入的归属与分配;在运动员分类管理的基础上,对合同进行明确细化;大力发展职业体育经纪人产业,促进体育产业发展.     

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.     

我国女性体育参与的文化解读与时代特征

我国女性在体育参与中相对于男性遭遇了很多不平等的现象,这些现象必然有其文化历史根源。通过文献梳理和逻辑分析,从意识形态层面的审美取向、形成意识形态的氏族制政治生态与形成政治生态的社会及人类进化论根源三个角度,对我国女性的体育参与特征进行剥离式解读,总结出女性参与体育的时代特征。同时从经济学的视角分析了女性体育参与的机会成本或许在短时间内不会降低到与男性相同的水平,但过去阻碍女性参与体育的桎梏将随时间一一消弭。     

体育教学中冷暴力现象及其消解

作为一种暴力现象,冷暴力在教学中随处可见。体育教学中的冷暴力现象有：教学态度疏远与冷漠;语言讽刺与讥笑;教学行为无视与放任;漫骂与训斥等。其危害有：危害学生成长;制约教师进步;妨碍师生和谐关系;危害社会环境。消解途径有：建立教学“结构”规范、促进教师“能动反思”;消除教师“不平衡感”和“情绪衰竭”;优化“学校情境”和“教学活动”空间;提高学生的“思想道德”和“心理素质”水平。     

符号消费与广告伦理

符号消费在现代经济与文化中的意义日益凸现,作为历史、文化和社会发展的产物,符号消费在促进经济发展的同时,也造成一定程度上的资源浪费.而广告传媒作为符号消费的重要推介力量,具有正确解读符号消费、避免消费异化的重要功能.关键在于,必须规范广告伦理,建立广告文化的伦理批评机制,倡导社会伦理、媒体伦理和广告人行为自律,培育和建构健康、适度、自主、和谐的消费伦理,使广告活动与伦理道德文化精神相吻合,实现功利性与伦理性的逻辑统一.     

高校图书馆的图书污损现象及对策

分析了当前高校图书馆书刊污损的类型和原因,并提出了解决污损图书现象的措施和对策.