从“暴力美学”视域审视武术散打运动

从“暴力美学”视角对武术散打进行审视与分析,在社会的现代化发展中,武术徒手格斗形式运动项目中的散打与暴力美学的结合表达了当前社会人们对格斗竞技类项目的态度与观点。散打运动中体现着暴力美学,外在展现的暴力动作实际上是内心世界的写照,同时也是观众内心情感的寄托宣泄。如今的社会,散打运动的独特魅力吸引着更多的人来认识它,攻防技击的本质是散打运动发展的基石,也是对它的准确定位。     

阿多诺音乐分析的哲学基础——从《新音乐的哲学》对《启蒙辩证法》的补充切人

阿多诺其人一生都在音乐和哲学之间徘徊往返,这不仅体现在其思想逻辑里,更显现在其著作中,然而相较于阿多诺的哲学思想研究,对其音乐理论研究却是少数。从《启蒙辩证法》的文本入手,深入挖掘“启蒙”的内涵,明确“启蒙辩证法”自身的逻辑线条以及其中的启蒙精神与批判逻辑在《新音乐的哲学》中的自觉贯彻,有助于从整体上把握阿多诺的哲学、美学和音乐思想。     

商品个性标志的定义及其在美国流行文化中的角色

在过去的一个多世纪,商品的个性标志一直是美国人钟爱的广告工具。各种各样被广告商作为传播体系的＂会说话的动物＂和＂会跳舞的产品＂已悄无声息地蔓延在美国的流行文化中。1982年,有人在做调查后发现,凡是商品特征明显的广告,在改变品牌偏好的能力上要比同行业其他品牌强。这一点表明社会正在接收商品个性标志这样的讯息。然而,尽管商品个性标志的运用在广告商和消费者中大受欢迎,却几乎被完全遗忘在广告和流行文化研究的角落。本文将从相关文学的角度解析什么是商品个性标志,以及其如何运用在现代广告业中,并与消费者进行交流。     

竞技体操“艺-技-道”之融合统一研究

“艺”、“技”、“道”在我国悠久的历史文化中占有重要地位,在哲学、艺术和教育等领域发挥着极其重要的作用。竞技体操之艺、之技、之道,有着悠久的历史积淀与密切深刻的关联度,文章首先对技、艺、道的“源”和“流”作了系统的探索;之后,分别就竞技体操之艺、竞技体操之技、竞技体操之道,作了较为深刻的探讨。并讨论了竞技体操“艺-技-道”的传递与融合过程,旨在正确构建竞技体操的技术观、美学观和哲学观。     

体操技术练习中“高原现象”产生的原因及对策

运用文献资料、问卷调查等方法,从体操动作本身的特点、学生自身内在因素、学习环境、教师及教法等方面对体操技术动作训练过程中“高原现象”产生的原因进行分析研究,并提出合理性建议,旨在为广大学生克服动作训练过程中的“高原现象”及提高运动技能提供理论参考。     

‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements

Sports gambling is a well-established practice in Israel, whose beginnings can be traced to 1951. In recent years, the activities of the Israel Sports Betting Board (ISBB), also known as the ‘Toto Commission’, have become extremely popular with the public at large, and especially with sports fans. The study examines the changing advertising messages and creative appeals featured in the ISBB’s various advertising campaigns throughout Israeli history, and specifically the broad social meanings that can be inferred from these campaigns. The findings illustrate how significant structures of meaning in advertising function as reflections of the state of sports and society in Israel and as representations of some of the most salient phenomena in these domains. For example, for many years advertisements have been dominated by male presence, reflected primarily in the featured characters and language representations. Also prominent are representations of militarism as well as global biases, which are illustrated by the use of English in the local Israeli gambling brand name (‘Winner’), for example.     

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.     

我国女性体育参与的文化解读与时代特征

我国女性在体育参与中相对于男性遭遇了很多不平等的现象,这些现象必然有其文化历史根源。通过文献梳理和逻辑分析,从意识形态层面的审美取向、形成意识形态的氏族制政治生态与形成政治生态的社会及人类进化论根源三个角度,对我国女性的体育参与特征进行剥离式解读,总结出女性参与体育的时代特征。同时从经济学的视角分析了女性体育参与的机会成本或许在短时间内不会降低到与男性相同的水平,但过去阻碍女性参与体育的桎梏将随时间一一消弭。     

体育教学中冷暴力现象及其消解

作为一种暴力现象,冷暴力在教学中随处可见。体育教学中的冷暴力现象有：教学态度疏远与冷漠;语言讽刺与讥笑;教学行为无视与放任;漫骂与训斥等。其危害有：危害学生成长;制约教师进步;妨碍师生和谐关系;危害社会环境。消解途径有：建立教学“结构”规范、促进教师“能动反思”;消除教师“不平衡感”和“情绪衰竭”;优化“学校情境”和“教学活动”空间;提高学生的“思想道德”和“心理素质”水平。     

论艺术体操的美学特征

艺术体操是典型的难美技能类运动项目。它的美不是简单地呈现人体的自然形态,而是通过运动赋予特殊的美的特征。本文运用有关美学原理,结合艺术体操运动及运动员的特点,对艺术体操的美学特征进行初步探讨。