QFD在卷烟产品属性设计中的应用

卷烟产品作为一种特殊的消费品,其产品属性设计水平是满足卷烟产品消费需求的重要因素.将QFD方法应用于卷烟开发过程,形成一种新的卷烟产品属性设计方法,就是针对目标市场构建消费者需求与产品属性的关联矩阵,从而将消费者需求转化为具体的设计要求,为产品开发提供指导;还结合G公司JS新产品开发的实际情景,设计JS新产品的产品属性目标水平,初步表明该方法有助于提高产品开发效率.     

Design and performance attributes driving mobile travel application engagement

Increasing people are using mobile applications (apps) for information and activities related to their travel and tourism. Therefore, customer engagement (customer attraction and retention) with mobile travel applications becomes extremely important for travel-related companies. However, there is little empirical research on what factors may drive customers’ engagement of using mobile travel apps. This study proposes a research framework, based on the Stimulus-Organism-Response (S-O-R) model, to explore how and to what extent two types of app attributes (i.e., app design and app performance attributes) stimulate travel apps engagement. Based on a user acceptance testing (UAT testing) of a real travel app development project, the study uses survey data from 804 tourists to validate the proposed research model. The results reveal different effectiveness of app design and app performance attributes, and demonstrate that two app design features (i.e., user interface attractiveness and privacy/security) and three app performance attributes (i.e., compatibility, ease of use, and relative advantages) are important drivers of users’ behavioral engagement of mobile travel apps. Further, psychological engagement and three types of benefit perception (i.e., hedonic benefit, utilitarian benefit, and social benefit) serially mediate the relationships. The results can be used to improve the related mobile app engagement research and the mobile travel app design.     

试析图书馆法的私法属性

图书馆法的属性是对现实生活中图书馆与读者之间权利义务关系的反映.在市场经济体制中,图书馆法的属性是私法.这就表明了图书馆与读者之间是一种平等地位,读者权利与图书馆利益具有同样的重要性.文章通过对图书馆的私法属性分析,提出中国图书馆法应当以权利为价值本位.     

物流信息化过程中基于熵的信息组织分析方法研究

引入香农信息熵的概念．提出物流信息化过程中,基于信息熵理论对数据库中的属性重要性进行排序,挖掘物流信息系统中信息的价值,并将熵理论应用到物流信息系统集成上,用信息熵定量衡量信息的流动性、持续性,客观性和全面性．这种方法使得企业能从定性与定量相结合的角度进行决策．     

Collaborative teaching in a linguistically and culturally diverse higher education setting: a case study of a postgraduate accounting program

The Language for Professional Communication in Accounting project has changed teaching practice in a linguistically and culturally diverse postgraduate accounting program at Macquarie University in Australia. This paper reflects on the project’s interdisciplinary and collaborative approach to diversity in the classroom by tracing its growth and development and describing the way in which it is supporting the integration of professional communication skills and discipline‐specific content within the Master of Accounting program. In particular, the paper demonstrates that discipline specialists working in a continuous and collaborative relationship with English language specialists, to integrate and assess communication skills and enrich the curriculum, leads to better outcomes for students and staff. The paper contributes to a growing literature on approaches that integrate particular graduate attributes into programs with diverse student populations, rather than bolt‐on interventions by language specialists that have limited outcomes.     

Nurturing generic capabilities through a teaching and learning environment which provides practise in their use

Results from a programme level survey at a university in Hong Kong were used to select six departments which had good records in developing graduate capabilities. Focus group interviews were conducted with students in the departments to discover which capabilities students thought were important, how the capabilities were nurtured and the influence of the teaching and learning environment on their development. Analysis of the data showed that the findings were consistent with a previous quantitative model. Capabilities were developed if the curriculum made demands on students to practise the use of the capability. Intellectual capabilities were nurtured through active learning experiences, performed in class or for assessment, which required the practise of the capability. Communication and teamwork skills developed through group projects and activities in which communication was practised.     

论人的多维属性

人有哪些属性?人的本质属性是什么?人有众多属性,各属性的地位是不断变化的,处于主导地位的属性就成了人的本质属性。人有物质属性又有意识属性,有生物属性又有社会属性,有情感属性又有理智属性,有客观被动性又有主观能动性,有相对静态性又有动态变化性,有必然性又有自由性,有动机属性又有行为属性,有共性又有个性……人是具有多维属性构成的矛盾统一生物体。由于事物的结构特点决定事物的性质,每个人各属性的比重不同,组合特点不同,这样,个人的性质也就有了差异。如何考量个人的本质属性?笔者认为,个体的本质由其社会背景属性、主导动机属性,重要行为效果的属性,三者共同决定。     

理想与现实:关于公允价值的反思

公允价值是一把双刃剑,过去我们只是在理性上认识到这一点,2009年金融危机中各方对公允价值计量属性的责难让我们不得不重新审视公允价值的应用。公允价值计量能否完全取代传统的历史成本计量?公允价值计量在金融风暴中又扮演了怎样的角色?如何在实际应用中发挥作用?值得反思。     

Want students to engage? Contextualise graduate learning outcomes and assess for employability

The ability of graduates to proactively develop, adapt and repackage their capabilities (or attributes) is an essential aspect of employability. This study was conducted at Deakin University, where graduate capabilities have been recast as graduate learning outcomes, and employability is frequently referenced. In light of significant curriculum reform to make graduate capabilities prominent, we investigated student perceptions of graduate capabilities and associated learning outcomes, as well as preparation for employment, to better understand how we can engage students in developing and showcasing their employability. We interviewed 45 students across 10 focus groups and qualitatively analysed their responses for commonly recurring themes. Focus groups were completed in two stages with data analysis and adjustment of questions between stages to enable validation and greater depth of understanding. Our analysis suggests that even with capabilities renamed as learning outcomes, students find graduate learning outcomes too generic to be meaningful and are most likely to engage with learning outcomes that are contextualised and assessed. Our case study illustrates ways to combat this – particularly the importance of assessment design and consistent, student-focused communication in engaging students in the development of capabilities and in the curation of evidence for employability. Students also suggest that advice from employers, professionals and recent graduates, and exposure to industry-related experiences could help make graduate capabilities more meaningful.     

The Systematic Attributes in the Semantic Development of Polysemy

As the most pervasive but thorny phenomenon in semantic field, polysemy is the issue, which countless lin-guists have always focused on. This thesis is an attempt to probe into this phenomenon of micro system from the combi-nation of diachronie and synchronic aspect, based on the theory of General System, cognitive semantics and linguistic u-niversals, etc.