新生代员工核心自我评价与工作投入的关系:有调节的中介模型

采用核心自我评价量表、工作投入量表、心理授权量表和不匹配感知量表对16家企业447名新生代员工进行调查,通过层级回归分析新生代员工核心自我评价与工作投入的关系,以及考察心理授权与过度教育在此关系中发挥的作用。结果表明:(1)新生代员工核心自我评价对工作投入有显著正向影响;(2)心理授权在核心自我评价和工作投入关系中有着部分中介效应;(3)过度教育对心理授权中介效应的调节作用成立,对过度教育的高感知不仅削弱了核心自我评价与心理授权的正向关系,也进而弱化了心理授权对工作投入的积极作用。     

LET THE IGNORANT CONSUMER BEWARE: CONSUMER INFORMATION AND EFFICIENCY OF CONSUMER DECISION MAKING IN THE USA

Although many of the institutions which make up the modern economy pour out data which they hope will be used by consumers in their decision on what to consume, consumers still are regarded by some commentators as ‘ignorant’ when they make those decisions. Two main reasons are postulated, involving the cost of search and requirements for efficient data management. The policy implications are then assessed and the need for leadership in consumer information policy expressed. Finally, the way higher education can help fill the policy gap is briefly explored.     

Design and performance attributes driving mobile travel application engagement

Increasing people are using mobile applications (apps) for information and activities related to their travel and tourism. Therefore, customer engagement (customer attraction and retention) with mobile travel applications becomes extremely important for travel-related companies. However, there is little empirical research on what factors may drive customers’ engagement of using mobile travel apps. This study proposes a research framework, based on the Stimulus-Organism-Response (S-O-R) model, to explore how and to what extent two types of app attributes (i.e., app design and app performance attributes) stimulate travel apps engagement. Based on a user acceptance testing (UAT testing) of a real travel app development project, the study uses survey data from 804 tourists to validate the proposed research model. The results reveal different effectiveness of app design and app performance attributes, and demonstrate that two app design features (i.e., user interface attractiveness and privacy/security) and three app performance attributes (i.e., compatibility, ease of use, and relative advantages) are important drivers of users’ behavioral engagement of mobile travel apps. Further, psychological engagement and three types of benefit perception (i.e., hedonic benefit, utilitarian benefit, and social benefit) serially mediate the relationships. The results can be used to improve the related mobile app engagement research and the mobile travel app design.     

国内外政务社交媒体研究评述及展望

[目的/意义] 本研究对国内外政务社交媒体相关研究进行梳理,分析现有研究的特点及不足,以期为政务社交媒体研究提供参考和借鉴。[方法/过程] 通过文献调研,对2014-2019年的国内外政务社交媒体研究进行系统归纳,梳理现有研究的特点及不足,以期为政务社交媒体研究提供参考和借鉴。[结果/总结] 分析发现近年的政务社交媒体研究多为量化研究,分析方法包括内容分析法、统计分析法、社会网络分析法、机器学习方法,研究主题集中于政务社交媒体的运营管理、内容挖掘、应急管理、功能与作用。现有研究存在着数据来源较为单一、数据分析方法有待优化、缺乏系统规范的研究范式等方面的不足,并从政府和公众两个视角为政务社交媒体的未来研究提供思路。     

Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail

Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs. With a growing amount of big data available, fashion retailers need to innovate and develop more sophisticated analytics for new consumer behaviours such as m-commerce. This research has considered how Google Analytics data can be applied to develop customer journey maps to understand digital consumer behaviour. A multi-method research design was used, incorporating an innovative mobile eye tracking technology and mobile fashion consumer data from Google Analytics. Digital customers’ shopping journeys on the fashion retailer’s website were mapped using data sourced from eye tracking and Google Analytics, gathered in parallel. The comparison of these shopping journeys allowed a critical evaluation of the precision and usefulness of the Google Analytics database. Google Analytics tracked only half of the digital users’ activities, whereas eye tracking data documented digital consumers’ interaction with all elements of the fashion retailer’s website. The conclusion reached is that eye tracking can be used to audit the Google Analytics database for potential gaps in data and also to inform and improve marketing decision-making.     

Selecting an open innovation community as an alliance partner: Looking for healthy communities and ecosystems

Organizations build strategic alliances with other firms with the intent of tapping into partners’ resources and capturing long-term value from these relationships. Such partnerships are typically governed by contractual or equity arrangements with clear mutual obligations. More recently, however, organizations have begun to seek strategic partnerships with open innovation communities, which are novel digitally enabled forms of organizing, and where contractual commitments are not possible. Thus, selecting the right open innovation community as an alliance partner becomes a more complex decision. We follow how the organizational decision makers, in two technology firms that were pioneers of forming strategic alliances with open innovation communities, developed metrics around making such decisions. We build upon Shah and Swaminathan’s (2008) contingency model of alliance partner selection and consider how it applies to the case of partnering with open innovation communities. This framework was useful in to frame our findings, yet our work recognizes and builds upon two key differences: 1) the evaluation metrics used in selecting an open innovation community were more focused on value creation than value capture; and 2) open ecosystem considerations, and not just partner-specific metrics, featured prominently in this type of alliance partner evaluation. We develop the notions of community and ecosystem health to refer to these new metrics.     

基于消费者行为的奥运赞助效果实证研究

从分析中国当代消费者行为出发,在华东地区进行问卷调研,采用结构方程模型评估奥运赞助营销的效果。实证结果说明中国企业在制定奥运赞助策略时要考虑中国当代消费者行为的特点,中国境内企业推行奥运赞助策略对于"消费者忠诚度"和"企业形象"可能会有显著提升,尤其对"消费者忠诚度"的影响较大,奥运赞助对于"消费者感知度"的影响相对较小。根据研究结论,提出了相应的策略建议。     

消费心理引导下的农产品包装设计元素分析

文章从现代人的消费心理角度出发,围绕包装视觉设计与结构设计两大重要元素分析现代农产品包装设计理念,提出消费心理对当代农产品包装设计的引导作用,以及农产品包装设计应满足趋于变化的消费心理,以提高企业市场竞争力。     

家庭公益教育的障碍及其破解机制研究

开展公益教育是时代环境变化、社会转型的客观要求。家庭公益教育是公益教育的有机组成部分,是突破当前“应试型”教育模式,构建“家庭-学校-社区”三联动下系统、多元的公益教育模式的关键环节。我国家庭公益教育的开展存在诸多障碍。调查发现,这些障碍主要为家长认知障碍、家庭公益行动障碍及制度性障碍。针对这些障碍,在借鉴美国家庭公益教育经验的基础上,提出了破解之策。     

Does your approach to time matter for your learning? The role of time perspectives on engagement and achievement

Time perspectives have been found to be related to a wide range of psychological phenomena. However, in the educational context, there remains to be a lack of research on how they relate to important academic outcomes. Therefore, the aim of this research was to examine how time perspectives are related to educational outcomes such as engagement, its opposite disaffection and achievement. A model positing time perspectives as antecedents, engagement and disaffection as mediators, and academic achievement as an outcome was proffered. Filipino university students were recruited to answer relevant questionnaires. Results showed that future and past-positive time perspectives were positively associated with engagement and negatively associated with disaffection. Past negative and present fatalistic time perspectives were associated with disaffection. Interestingly, present fatalistic time perspective was related to both positive (engagement) and negative (disaffection) outcomes. A cultural explanation was proposed. Moreover, engagement positively predicted academic achievement, while disaffection negatively predicted it. Implications for integrating research on individual differences in time perspectives and academic outcomes are discussed.