从消费心理角度浅析服装业品牌构建

从消费心理角度分析了品牌构建已成为服装业重要的营销策略,服装企业应当在掌握顾客消费心理的前提下,从服装品牌名称、品牌标志、品牌宣传等方面构建服装品牌。     

School,family, and community partnerships in teachers’ professional work

Abstract

This article discusses the contributions of the international studies in this special issue and presents a few emerging topics on school, family, and community partnerships. The studies in Part I confirm that, across countries, future teachers are inadequately prepared to conduct effective partnership programmes with all students’ families. Part II reports the results of interventions that provide future teachers with opportunities to practice the kinds of communications with parents that they will use as new teachers. In my and colleagues’ studies, several topics of family and community engagement have emerged that will extend and enrich college courses for future teachers and school leaders. These include a redefinition of the ‘professional’ teacher; understanding partnerships as a component of good school organisation; the importance of goal-linked family and community engagement for student success in school; the role of the community in partnership programmes; and the connections of preservice and inservice education for preparing and sustaining productive connections of home, school, and community.     

大学生学习投入影响因素的研究——基于学习行为投入、情感投入、认知投入维度

大学生学习投入水平高低是学业成就的重要预测因素。文章通过从学习行为投入、情感投入、认知投入维度分析大学生学习投入的影响因素,给出学习投入影响因素与大学生学习投入之间的关系概念模型,并定量分析了自身因素、人际关系因素、学习环境因素对大学生学习行为投入、情感投入、认知投入维度的主要影响及其影响程度。     

Australian academics’ perspectives on quality and accountability

Abstract

Universities have been challenged as teaching as well as research institutions. On the one hand, universities have been required to teach more students and pay more attention to quality of teaching and educational programmes; on the other hand, there has been increasing focus on faculty research performance. This paper examines whether these are conflicting demands, or whether university faculty are able to fulfil these requirements simultaneously. In Norway, the number of university students almost doubled between 1987 and 1995. Norway is, therefore, a sound case to examine the impact of massification on university research.     

Prospective teachers’ perceptions of instrumentality,boredom coping strategies,and four aspects of engagement

This study examined the mediating roles of prospective teachers’ boredom coping strategies (i.e. cognitive-approach, behavioral-approach, cognitive-avoidance, and behavioral-avoidance strategies) in the relationships between their perceptions of instrumentality and four aspects of engagement (i.e. agentic engagement, behavioral, engagement, emotional engagement, and cognitive engagement). A total of 521 prospective teachers participated voluntarily in the study. In addition to the latent factor and observed factor correlation analyses, a series of structural equation modeling analyses were conducted in order to examine the mediating roles of boredom coping strategies. The results demonstrated that perceived instrumentality, boredom coping strategies with the exception of cognitive-avoidance orientation, and four aspects of engagement were significantly related to each other. The results also showed that the relationships between perceived instrumentality and agentic engagement, behavioral engagement, emotional engagement, and cognitive engagement were slightly, but significantly mediated by cognitive-approach orientation. Implications for teacher education and directions for future studies were also discussed in the present study.     

高校研究生导师聘任制度研究——以中南财经政法大学为例

研究生指导教师(以下简称"导师")担负着培养研究生的责任,其学术水平、学术作风和工作态度直接影响着研究生的健康成长和国家高层人才培养质量。为充分发挥导师在研究生培养中的主导作用,进一步加强对导师的考核管理,优化导师队伍,提升导师对研究生的"指导质量",需引入岗位聘任制。     

The impact of interactive engagement methods on students' academic achievement

Interactive engagement (IE) is a process that promotes students' conceptual understanding through activities, combined with immediate feedback from peers and/or instructors. The present study investigates the impact of IE on students' academic performance, using the comprehensive model of educational effectiveness. Engineering students (n?=?158), randomly divided into three groups (self-assessment, collaborative learning, and control) provided the study data on questionnaires as well as with their test scores. Analyses of covariance reveal significant differences across groups, along with significant interaction effects. These findings have notable implications for improving students' academic achievement.     

我国消费电子企业核心竞争力的提升

哈默和普拉哈拉德1990年首次提出核心竞争力的概念,此后,核心竞争力便成为国际学术界以及企业界研究的重点。人们越来越深刻认识到核心竞争力是企业获得持久竞争优势的源泉。进入21世纪,消费电子产业在世界范围内蓬勃发展,与人们生活的联系愈加紧密,并与教育、医疗、航空航天等领域快速融合,对国民经济发展的贡献越来越突出,是一个国家参与国际竞争的重要方面。培育和提升消费性电子企业的核心竞争力,对产业的健康发展大有裨益,对改善人民的生活品质,提升我国的综合国力具有重要的战略意义。对我国消费电子企业的核心竞争力进行了分析,从政府角度、企业角度和企业合作角度提出了提升消费电子企业核心竞争力的途径。     

从封闭创新到开放创新——顾客角色、价值及管理对策

通过对生产战略从大量生产到顾客化定制转变的讨论,描叙了企业逐渐向"顾客中心"转变,指出企业逐渐从"大试验室式"的"封闭式"创新走向了"开放式"创新.分析指出,在开放创新中顾客扮演着资源、共同创造者、用户的角色并与企业共同创造价值.提出了企业在新产品开发中有效利用顾客能力的方法和对策.