Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

ABSTRACT

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are adopting relationship marketing strategies. In the context of higher education marketing, we examine the nature of the student-faculty relationship development process and its affect on helpfulness, which we define as a “state of mind” conducive to future helping behavior. Drawing on relationship marketing theory and identity theory, we posit that trust, relationship commitment, and identity salience are key mediating variables between three antecedent variables (shared values, communication, and opportunistic behavior) and helpfulness. Our results provide support for the roles hypothesized for trust, relationship commitment, and identity salience.     

泉州闽南语广播媒体听众调查与广告策略探究——以《刺桐之声》频道为例

《刺桐之声》频道是闽南语方言广播的节目,是用闽南乡音、乡情连结海峡两岸的交流平台,具有独特的魅力和深厚的文化底蕴,这是电台与其他广播频道及其他媒介进行差异化竞争的核心资源。本文对频道目前的广播听众人群特征、听众收听行为和广告收听行为进行实证调查研究,充分了解听众需要的产品信息、了解听众能够接受的广告播放频次、时长等信息,对电台的广告经营策略,将有一定的借鉴作用。     

Research Collaborations Between Public and Academic Libraries

Web-scale discovery systems are gaining momentum among academic libraries as libraries seek a means to provide their users with a one-stop searching experience. Illinois State University's Milner Library found itself in the unique position of having access to two distinct discovery products, EBSCO Discovery Service and Serials Solutions’ Summon. Two researchers at Milner conducted a usability study for the former product in 2010, and now two other researchers, including one involved with the EBSCO Discovery Service study, have conducted the same study on the latter product. The goals of the study were twofold: first, to identify user behavior while using discovery systems’ search features and to see whether using these features would improve the user's searching experience, and second, to compare user experiences with EBSCO Discovery Service and Summon at Illinois State University. The similarities and differences in user expectations, use, manipulation, and satisfaction with both discovery tools are explored in this article, with the ancillary hope that libraries investigating discovery tools might be able to make a more thoroughly informed choice in acquiring their own Web-scale discovery system.     

Humanism and Environmental Education

The author examined the impact of environmental education lessons in a study that compared activities conducted in the schoolyard with traditional classroom activities involving elementary school boys and girls. Participants were 109 4th- and 5th-grade students. Researchers conducted a 2 (group: traditional/treatment) X 2 (gender) multivariate analysis of variance with gain scores for environmental (a) knowledge, (b) attitudes, (c) behaviors, and (d) comfort levels as dependent variables. Boys demonstrated statistically significantly greater gain scores in the outdoor treatment group than in the traditional classroom curriculum for all 4 outcome variables. Boys also scored statistically significantly greater in the treatment group on attitudes and behaviors than did girls in that treatment group. The author discusses the unique learning styles of girls and boys and the findings that indicate the potential for schoolyard lessons to enhance instruction, meeting the needs of boys and girls.     

社交媒体用户健康信息传播行为的影响机制研究——基于风险认知与问题解决情境理论

[目的/意义] 探索社交媒体用户健康信息传播行为的影响因素,剖析其认知-动机-传播行为之间的关系,对于理解用户的健康传播行为,提供优质的健康信息服务具有重要意义。[方法/过程] 基于风险认知与问题解决情境理论,构建社交媒体用户的健康信息传播的影响机理模型,通过问卷调查和结构方程进行实证。[结果/结论] 结果表明,风险认知、问题认知和涉入认知通过情境动机正向影响信息传播行为;同时,社交媒体用户的文化程度影响其健康问题认知。     

可持续发展决策支持系统开发与应用

讨论了发展中国家可持续发展问题的特征 ,为开发和应用决策支持系统辅助发展中国家可持续发展问题的决策 ,给出了构造可持续发展决策支持系统的策略、可持续发展问题模型化的表示方法、开发定义可持续发展问题的非过程性语言的方法和基于定理证明的数值计算与非数值计算     

Youth Perspectives on Parental Career Influence

The role of parents in youth career development is generally acknowledged though, often, perfunctorily. This inquiry examines youth perceptions of parental influence on their career development. We ask young men and women about specific career development attitudes and behaviors that bear on their relations with their parents. The sample consists of survey data from 362 high school juniors. The results confirm the trend of recent studies that report compatibility between parent and youth values, aspirations, and plans. Of all the people to whom youth can turn for help with making career plans, most look to their mothers. The findings apply across gender, to young men as well as young women; and they apply across race, to minority youth as well as majority-culture youth. The results underscore the importance of parents as allies and resources for career counselors in facilitating youth career development.     

大学生健康危险行为调查

自制健康危险行为问卷，对422名二年级大学生进行了有关健康危险行为的调查。结果：危害大学生健康的行为在大学生中较为普遍，一些健康危险行为存在性别差异。男生吸烟率为40．9％；男生喝啤酒率为92．6％，女生为71．0％；有32．2％的男生和12．9％的女生经常体育锻炼；有29．5％男生和6．5％女生发生过意外伤害，有的40．9％男生和38．7％女生有过骑摩托车或坐摩托车不带头盔的情况发生，有32．9％的男生和16．1％女生有过通宵娱乐或学习。     

对创建编辑心理学的思考

近年来,随着编辑学已逐渐形成一门独立的学科,心理学也开始把人在编辑实践活动中的心理变化作为重要的研究内容,为推动编辑学和编辑工作的发展提供心理学的理论依据。为此,有必要创建编辑学的新分支——编辑心理学。本文对编辑心理学的概念、研究对象、内容、方法等提出个人思考。     

基于用户浏览行为的数据采集及应用

 提出基于用户浏览行为的客户端数据采集的方式,有效解决Web使用记录挖掘中数据采集问题。该数据采集的方法已经应用于国家科技基础条件平台网络科技资源监测、分析及评估项目,其实用性得到很好的验证。