论违反合同附随义务的法律救济

本文对合同附随义务的概念进行界定,认为其应当包含先合同义务、合同履行期间的附随义务和后合同义务。附随义务的主要形态包括保护、告知、协助、保密等义务。违反先合同义务的责任承担方式,即缔约过失责任的承担方式为赔偿损失,其赔偿的范围及数额应受到一定的限制。本文在阐明合同履行中附随义务内容的基础上,探讨同时履行抗辩权、解除合同等与违约责任相关的问题。违反后合同义务产生的损害赔偿责任的性质可以定为后合同责任,建议在《合同法》中对其构成要件予以明确规定。     

How to persuade adolescents to use nutrition labels: effects of health consciousness,argument quality,and source credibility

This study tested the utility of the Elaboration Likelihood Model (ELM) in creating effective public service announcements (PSAs) of nutrition label use. Students (N = 169) from a secondary school in Hong Kong participated in a 2 × 2 × 3 (health consciousness: high vs. low × argument: informational vs. testimonial × source: expert vs. celebrity vs. ordinary person) factorial design experiment. Hypotheses were partially supported. Main effect was located for health consciousness. Adolescents with high health consciousness were more persuaded by the PSAs. There was an interaction effect between health consciousness and source. A dietitian as the source was most persuasive to people with high health consciousness, while low health conscious people were most influenced by a celebrity. The information processing route was biased by the match of argument and source. Informative argument made by an ordinary person was more likely to motivate adolescents to use nutrition label, while testimonial argument made by a celebrity was the most effective. The findings are discussed in light of ELM hypotheses. Recommendations are also offered for public health communication campaigns.     

Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study

India has a growing rural consumer base that has been largely ignored by advertisers. Today, Indian rural consumers, especially women, are increasingly literate, brand savvy, and possess rising disposable incomes. Considering the nation's love for films and the availability of television broadcasting, celebrity endorsement has become one of the most popular strategies used by advertisers in India. However, its impact on rural consumers has yet to be tested. Using self-categorization as the theoretical framework, the current study examined the influence of endorser types (national celebrity, regional celebrity, and noncelebrity) on advertising attitudes and purchase intention of Indian rural women. In addition, the authors also analyzed the impact of the three dimensions of source credibility. A sample of rural women (N = 167) from the Kudumbashree mission, one of the largest woman empowerment projects in the country, was recruited for the experiment. Findings showed that noncelebrity endorsers were most effective and that trustworthiness was valued more than expertise and attractiveness. Implications for advertisers are discussed.     

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility

The television medium has occupied a dominant place in Bangladesh. With the unprecedented expansion of the television industry, questions are being raised about a palpable rise in market-oriented journalism (MOJ) in the country. This article examines the theoretical and empirical relationship between MOJ and credibility of TV news. Three surrogate factors of MOJ including independence, social role, and objectivity, along with TV news credibility are analyzed for insights. The findings suggest that there is a complex relationship between the two constructs. To improve the perception of credibility of TV news, our findings suggest an important role of public journalism as an alternative to MOJ.     

用道德的高度增强执政党意识形态的凝聚力--一种提高社会治理有效性的思路

意识形态的实质是一种价值观,执政党的意识形态必然成为国家意识形态、国家意志,其功能应由社会动员能力和凝聚力体现并进一步延伸为社会的治理能力。执政党意识形态的凝聚力或政府的合法性、公信力被认同为现代社会政府治理的基础。一旦民众失去了对执政党的意识形态的信仰、失去了对政府的信任,就会产生不服从意识,使政府不能有效行政。道德是意识形态的核心,意识形态作为价值观体现的是道德原则。中国共产党和中国政府的意识形态、执政理念一开始就建立在道德的制高点上,解决中国社会出现的政府信任问题,最重要的是让政府的行政重新站上道德高地。     

价值修辞学视角下的对外报道编译稿修辞权威的构建策略

目前,我国对外报道编译稿普遍面临可信度低这一问题,要有效解决,最为关键的是要建立编译者的修辞权威,使其能够运用"言语权力"赢得读者的信任。而要建立编译者的修辞权威,就一定要在对外报道中体现正确的价值观,使编译者给人以"好的修辞者"的印象。价值观的体现离不开价值修辞学的指导,特别是Richard Weaver提出的修辞者的两种责任,即论辩方式的选择以及对读者特殊性的考虑,可以帮助编译者体现正确的价值观,从而有效构建自己的修辞权威,提高可信度。     

“热”微博的“冷”思考一一微博信息传播中存在的主要问题及对策研究

2013年,中国微博延续迅猛发展的势头,对社会生活的渗透日益深入。作为一种可随时随地进行信息传播、获取以及分享的平台,微博应用具有重要意义,但仍存在不少问题。通过对当下微博信息传播中出现的问题现象进行分析并挖掘深层次原因,探求切实可行的解决之路径,为微博的健康发展提供参考。     

国家助学贷款的发展问题与解决对策

目前,我国国家助学贷款的发展还远远不能满足贫困大学生的需求,造成这种状况的原因在于贷款学生诚信意识差,贷款拖欠率高,诚信意识差,导致银行缺乏对这项贷款业务的主动积极性。为了促进国家助学贷款的健康发展,使助学贷款真正能起到帮助贫困学生完成学业的作用,必须建立大学生个人信用征询制度,健全个人信用制度;加强国家助学贷款制度建设,建立切实可行的助学贷款监督体系;加强大学生诚信教育,树立大学生诚信观念;采取生源地国家助学贷款与亲属保证担保制度相结合办法;提高教育教学质量,加快经济发展,增加大学生就业机会。     

制造商与云服务商合作创新的信任度研究*

供应链中制造商与云服务商合作创新是应对当今激烈市场竞争的必然选择。基于演化博弈的视角,本文分析了影响制造商和云服务商选择信任策略的关键因素。研究表明,增值收益与双方采取信任策略正相关;风险系数、合作成本、投机收益与双方采取信任策略负相关;存在一个最优收益分配系数使得双方采取相互信任策略的可能性最大;进一步得到,能力水平越高,其获得的增值收益越多。在此基础上,提出了有效提高双方合作创新信任度的策略建议。