论媒体融合趋势下科技期刊编辑的素养

媒体融合发展已成为期刊出版必然趋势,媒体融合时代我国科技期刊的繁荣发展和国际竞争关键取决于编辑的素养。系统阐述媒体融合发展趋势下科技期刊编辑应当具有的素养,包括科学素养、业务素养、全媒体素养以及人文、信息素养等,努力做不忘初心的学者、精益求精的工匠、与时俱进的潮人以及博学多才的杂家,确保由媒体融合平台推送科技成果信息的科学性、规范性、适应性和实用性;科技期刊编辑应树立终生学习实践的信念,并通过积极交流、融入科研、善于总结等提升素养,充分利用现代技术,不断促进科技成果更快更有效地传播以及服务好创新驱动发展战略。     

高校图书馆社交媒体阅读推广实证研究

文章通过调查问卷分析高校图书馆用户对社交媒体阅读推广的需求和影响因素。研究表明:微信是用户使用频率最高的社交媒体,图书推荐是用户评价度最高的微信阅读推广类型,阅读服务是用户需求度最高的社交媒体阅读推广类型;用户的性别、学科背景和年级对需求存在显著影响。文章建议:建设以微信、微博为主的阅读推广平台,加强社交媒体阅读服务,积极开展推广活动,提供差异化的阅读推广服务,强化社交媒体平台的宣传推广。     

The Formation of Swedish Media Studies, 1960–1980

Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.     

Is There a Future for Journalism?

A functionalist perspective on the future of journalism would posit that because human society needs journalism, we will find ways to support this communications practice. Yet such a perspective, however consoling, assumes a teleology that is far from guaranteed. What will happen is far from easy to predict; nevertheless, this paper pinpoints several key issues that impact on the future of journalism. It also advances some general propositions and a broad periodisation around UNESCO’s historical role in relation to these issues. The analysis gives particular attention to political and economic matters, the safety of journalists and internet governance. Each of these dimensions entails existential threats to journalism, but some opportunities are also noted. Four paradoxes are also identified, with tensions that may lead to change in one direction or another.     

Quality,Innovation, and Financial Sustainability

Entrepreneurial, independent digital media sites arose in response to disruption in the journalism industry brought on by emerging technologies. This study explores this trend in Latin America from the perspective of audiences. Based on surveys of readers of entrepreneurial digital news sites in Guatemala and Nicaragua, this mixed-methods study offers a snapshot of who these readers are and what they are interested in. Results showed readers of the Guatemalan and Nicaraguan news sites valued equally quality journalism and innovation, but differed when it came to the importance they placed on the sites’ business models. This study also illuminated a new dimension of innovation, one from the readers’ perspective. While some respondents associated innovation with use of new technologies, in general readers defined innovation as unique (to the region) and alternative (to mainstream media) ways of doing journalism; their definition, unlike that of journalists, was not necessarily technologically driven.     

媒介化社会背景下大学生体育网络媒介使用的现状与思考

该文采用文献资料法、问卷调查法、数理统计法和访谈法,对浙江省杭州市部分大学生体育网络媒介使用情况进行调查研究。结果显示：当前大学生体育网络媒介使用频率为平均每周2.3次,每次使用时间为30min～1h之间;大学生体育网络媒介使用目的主要为锻炼身体、学习体育健康知识、关注体育赛事与明星和消遣娱乐等;大学生体育网络媒体的使用内容主要为体育运动类APP课程、体育在线课程、体育赛事转播以及体坛资讯等;体育网络媒介的使用对于体质健康水平提升有积极的影响。应从学校体育在线课程建设、科学健身信息传播效果、体育运动类APP爆发式增长和大学生网络媒介素养教育等方面,对媒介化社会背景下大学生体育网络媒介使用进行反思。     

Forward view: advancing health library and knowledge services in England

This article is the fourth in a series on New Directions. The National Health Service is under pressure, challenged to meet the needs of an ageing population, whilst striving to improve standards and ensure decision making is underpinned by evidence. Health Education England is steering a new course for NHS library and knowledge services in England to ensure access to knowledge and evidence for all decision makers. Knowledge for Healthcare calls for service transformation, role redesign, greater coordination and collaboration. To meet user expectations, health libraries must achieve sustainable, affordable access to digital content. Traditional tasks will progressively become mechanised. Alongside supporting learners, NHS librarians and knowledge specialists will take a greater role as knowledge brokers, delivering business critical services. They will support the NHS workforce to signpost patients and the public to high‐quality information. There is a need for greater efficiency and effectiveness through greater co‐operation and service mergers. Evaluation of service quality will focus more on outcomes, less on counting. These changes require an agile workforce, fit for the future. There is a bright future in which librarians’ expertise is used to mobilise evidence, manage and share knowledge, support patients, carers and families, optimise technology and social media and provide a keystone for improved patient care and safety.     

媒介信息与用户信息需求的契合分析

大众信息传媒、文献信息传媒和网络信息传媒的传播内容都有各自的分布规律,并与 各自的用户之间有着一定的契合关系。传媒与用户间的契合指出了媒介的发展方向。表5。参 考文献6。     

基于供需融合理念打造学术期刊转型升级的全媒体经营业态

经营业态总体上反映一个产业的经营结构、供需关系、运营方式和发展战略,其合理性、科学性决定着产业市场运行模式的成败。近20年来我国学术期刊已逐步形成以纸质版、网络与电子版多元发布的全媒体出版产品结构,但这同一内容的2种版本却一直分别由不同的供应链各自定价发行,人为地将一个市场裂解为2个市场,造成了价格脱离价值、市场相互抵消、边际成本上涨、营销模式混乱的状态,严重削弱了期刊的市场主体地位,扭曲了产业生态,牵制了期刊和图书馆等信息服务机构的数字化转型升级与高质量发展。为根本上破解这一制约产业发展的全局性难题,应构建供需合作共赢的“刊-网-馆”融合运营模式,大幅度降低产业运行消耗,打造学术期刊数字版云出版、传播和服务与纸质版集约化生产发行和馆配相结合的全媒体经营业态。     

城市形象传播:观念角色路径

现代传媒对城市形象的传播作用不可替代,它自身具备的强大功能影响着城市的形象。本文对城市形象传播中传媒的角色定位进行分析,研究促进城市形象塑造的传播路径。认为媒体应发掘城市精神,建构城市主体文化,既成为沟通政权、资本和智慧的桥梁,同时对内扶助城市人群形成特有的文化归属意识,对外形成良好声誉。