Social media and the university decision. Do prospective students really care?

In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps in the current research regarding how students use social media to aid in their matriculation decision-making. Using survey data from current university students across the U.S. (n?=?364) and one-on-one interviews (n?=?12) with students at a small liberal arts college, the authors address conflicting information where students report both using and not using social media to narrow their search and make their matriculation decision. The findings suggest that while students may not report visiting social media sites or may report that social media does not impact their matriculation decision when asked in a survey, in interview settings the vast majority of students reported using social media platforms to learn more about higher education schools under consideration. By exploring which platforms students use and the selection of platforms for specific use cases, the authors provide suggestions and guidelines for social media managers looking to maximize the effectiveness of their social media recruiting strategies and campaigns.     

新媒体平台下增强大学生党支部理论学习的探索

在党中央提倡创新精神的时代背景下,学生党建工作也需要创新思路和手段以便把学生党支部理论学习的内容、质量提升一个新的台阶,而以新媒体为媒介平台开展学生党支部学习生活正是学生党建工作的一种创新,符合党建创新的精神。通过建设新媒体平台创新学生党支部理论学习思路与实践,有利于加强学生党建工作的成效,进一步提高学生党员理论素养。     

发展现代教育技术手段 推进师专素质教育

在高科技和信息化的条件下，推进师专素质教育必须发展现代教育技术手段．我校近几年把教学实验仪器设备建设的重点，放在发展现代教育技术手段上，努力适应现代科技实验、现代文科教育、提高学生综合素质与创新能力的需要，在取得初步教学效益的同时，也受到一些问题的困扰．     

Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

This study explores how horizontal/vertical individualism and collectivism (HVIC) orientations influence electronic word-of-mouth (eWOM) (i.e., opinion leadership and opinion seeking) in social media. Online survey panel data through Amazon MTurk were collected from American social media users to address the research purpose. The results, using the structural equation modeling, show that the paths from horizontal individualism to opinion leadership, vertical individualism to opinion leadership and opinion seeking, horizontal collectivism to opinion leadership, and vertical collectivism to opinion leadership and opinion seeking were significant. This study provides theoretical and managerial implications regarding the influence of HVIC orientations on eWOM in social media.     

Latino Portrayals in Local News Media: Underrepresentation,Negative Stereotypes,and Institutional Predictors of Coverage

Given the rise in negative rhetoric about Latinos in the U.S., it is essential to examine whether this negative tone extends to general, local news as well. An analysis of 2426 news articles drawn from 55 local newspapers in 2015 reveals several important findings. First, despite the intense spotlight on Latinos, they are still underrepresented in local news media. Relative to the other ethnic groups and whites, Latinos are more likely to be portrayed through negative stereotypes. However, the probability of this negative coverage is smaller for news media with a big proportion of Latino audiences, or for publicly-owned media outlets.     

Guideposts and Roadblocks to the Career-Long Scholarly Engagement of Physical Education Teacher Education Faculty

Purpose: Scholarship is essential for the growth and development of the physical education field. Over time, scholarship expectations have changed, forcing faculty members to alter time spent for research, teaching, and service. Social-cognitive career theory (SCCT) presents a model for understanding performance and persistence in an occupational environment. The interconnected aspects of SCCT have different emphasis related to self-efficacy, outcome expectations, or personal goals pursuit. This study explored physical education teacher education (PETE) faculty members’ continuing engagement in scholarly activity through SCCT. Method: Data collection included interviews with 9 senior PETE faculty members who met the criteria for “productive scholars over time.” Curriculum vitae were collected to verify productivity. Results: Data analysis revealed guidepost themes that included collaborating, finding balance, defining a research process, and maintaining a strong work ethic. Roadblocks encountered included other obligations and lack of support for research. Conclusions: Participants demonstrated strong self-efficacy; held high, positive expectations for success; and set very specific, clear, and deliberate goals. Participant behavior was moderated by their personal attributes (capacity to build relationships, set goals, and maintain interest and passion) and was tempered by the environments in which they worked. Fostering similar behaviors has the potential to guide future and current PETE faculty members in creating supportive and encouraging atmospheres for sustained productivity. The lack of literature relating to this topic warrants the need for more research exploring the influential factors and benefits gained from sustained scholarly productivity over time for PETE faculty members.     

国外体育类核心期刊的网络化研究

对体育科学类SCI收录期刊和运动、休闲、旅游类SSCI收录期刊的网络化特点进行分析,指出其存在的问题：交互性不强,没有实现真正意义上的互联互通;网站页面雷同,难以彰显期刊特色;网络平台仍以门户网站为主,移动平台尚未得到充分利用;网络化内容仍以文字为主,对音、视频传播手段的利用有限。并对此提出建议和对策：利用数据收集和数据分析,提高对用户服务的针对性;完善网站建设,注重用户参与,增强交互性;打造精品栏目,增强核心竞争力;结合移动应用平台,实现平台化和垂直化发展。     

新形势下高校人文体育意识形态话语权研究*

新媒体时代,意识形态话语权争夺渗透到社会的各个层面.高校人文体育教育面临新情况、呈现新特点.针对该领域的话语权问题,只有抓住关键节点,通过理念创新、制度健全、体系完善等诸多方式,探索突围路径,才能确保主流意识形态话语在人文体育中的主导地位与价值实现.     

高校图书馆纸电同步采购的探索与实践——以辽宁师范大学图书馆为例

纸电同步是数字化时代出版行业发行业务发展的大趋势,同时,新冠疫情防控要求促使高校图书馆将纸电同步采购提上议事日程,在一定程度上推动了纸电同步出版的发展进程。文章分析了高校图书馆纸电同步采购的必要性,结合辽宁师范大学图书馆开展纸电同步采购的实践经验和遇到的问题,提出纸电同步采购的对策和建议。