Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

Is Reading Recovery sustainable two to four years after discontinuation?

The Reading Recovery programme has been a key early literacy intervention in many international contexts for over two decades. As a consequence, there have been numerous investigations into its efficacy for short-term gains, but only a few on long-term sustainability. This study examines the progress of 95 Year 4–6 students from seven schools in the rural hinterland of New Zealand. Standardised data were collected from students who had been successfully discontinued from Reading Recovery two to four years previously and compared them with mean performance from the same school populations. Results showed that only Year 6 students obtained the mean scores which placed them within the national average range. Our results also showed that whilst almost half of the ex-Reading Recovery students we studied, fell within the average band, 45% were classified as well below average.     

中小学生攻击行为干预研究的回顾与探索

根据攻击行为的两种发展轨迹,并通过总结国内外6～18岁儿童攻击行为的干预研究,本文从矫正和预防两个角度,试图探索适用于我国中小学生攻击行为的干预模式。     

面向决策的“城市病”诊治情报服务探索

[目的/意义]探究面向决策的“城市病”诊治情报服务模式有利于对“城市病”问题进行综合把脉,帮助城市管理者迅速找准病因、症结,从而提升社会治理效率。[方法/过程]在总结“城市病”诊治相关理论与实践现状的基础上,从宏观环境（信息环境）、中观资源（大数据战略）与用户需求（决策需求）3个层面归纳“城市病”诊治情报服务的推动力,探讨“城市病”诊治情报服务体系的组织架构以及运行机制,指出“城市病”诊治情报服务应是环环相扣、动态演进、递进循环的工程化流程。[结果/结论]情报服务的介入可以促使“城市病”诊治过程更为精细化、系统化与协同化,为政府城市管理与决策提供极为有益的信息决策参考。按照工程化情报服务思维,“城市病”诊治思路将从被动的“应对”向主动的“服务”转变。     

面向应急决策的智慧城市情报工程实践与应用

［目的/意义］将情报工程思维运用至城市突发事件应急领域,旨在强化智慧城市应急决策中的情报支持作用,推进智慧应急的科学化与民主化。［方法/过程］分析当前智慧城市应急情报需求特性,在此基础上引入情报工程理念,从事实数据、工具方法与专家智慧3个层面和学科、社会与政府3个视角论述面向应急决策的智慧城市情报工程实践与应用等。［结果/结论］在大数据时代,以智慧应急为“主位”,以情报工程为“述位”,构建以大数据资源为基,以情报融合为核,以专家智慧为支的智慧应急情报工程体系架构尤为必要。     

儿童单纯性肥胖的运动干预原理与方法研究

儿童肥胖率持续上升已经成为一个全球性问题,引起了社会各界的高度关注。为能够让更多人了解运动的减肥原理,正确应用运动减肥的方法,有效预防、干预儿童单纯性肥胖,依据儿童身心发展的特征和规律,对儿童单纯性肥胖的危害、诊断方法、表现特征、诱发原因,以及运动干预的原理和方法,做了详细的分析和阐释。     

全脑开发的现代诠释

全面开发大脑就是对脑的潜力进行全方位的开发,近年来,脑科学研究的重大进展对全脑开发的教育理论与实践有重要的借鉴作用。     

现代竞技体育体能训练对改善女大学生脊柱功能的研究

脊柱功能是衡量人体健康水平的重要指标,对人体保持高质量的学习、生活和工作状态产生直接的影响。如何运用有效的训练改善和提高人体脊柱功能,应引起高度的重视。以黑龙江省30名女大学生为研究对象,制定有针对性的训练方案,进行为期3个月的运动干预实验,分5个阶段进行训练监控及训练效果评估。结果显示：全体受试对象脊柱直背趋势最为显著,脊柱姿势、柔韧性、稳定性整体较差,脊柱疾病风险较高;通过动态拉伸、颈肩及腰等功能性训练对改善女大学生脊柱功能效果显著;实施训练方案后,在第30天改善效果最为明显。     

基于互联网的运动干预项目对大学生体质健康影响的实验研究

运用文献资料、教学实验、数理统计等方法,揭示微信平台和移动健身运用(APP)对大学生体质健康水平的影响及其作用机制。结果:1)实验组实验后体质健康各项指标(身高体重除外)均有显著的提升(P<0.05),对照组各指标也均有上升趋势,但无统计学意义(P>0.05);2)实验组实验后各项指标(身高体重除外)显著高于对照组(P<0.05)。结论:1)基于互联网的线上运动干预项目可以有效促进大学生的体质健康水平,可以作为大学生体育锻炼习惯养成及体质健康促进的有效手段;2)线上运动干预项目促进大学生体质健康的作用机制是通过目标设定,自我监测行为,个性化定制与指导,社会互动等强化因素作用的结果。