It's HBO: Passionate engagement,TV branding,and tourism in the postbroadcast Era

This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value.     

网络媒体的交互性分析

网络媒体不同于其它媒体的典型特征之一在于其交互性。这种交互性在一定程度上改变了大众传播中讯息的单向流动和反馈极少的现状,不但使传播者和受众之间可以通过多种方式进行同步或异步交互,而且也使受众之间有了大规模的交互,从而对网络媒体的传播效果造成不同于其它媒体的影响。     

平民话语与舆论导向的融合——《大家看法》节目解析

央视法制与社会频道的《大家看法》栏目，以对社会热点、焦点话题的敏锐捕捉，互动式的新闻，吸引了大批观众。在网络媒体发达的今天，《大家看法》的互动性和权威性将平民视点与权威话语融合，搭建一个良好的交流平台；法制观念在《大家看法》里得到贯彻，且将重心放于事件背后的深刻社会原因，发挥媒体道德监督、舆论指向的作用，将法治建设与发展和谐社会相统一。     

基于动作脚本坐标属性的交互式动画

交互性是Flash的特点,动作脚本是实现交互功能的有效工具.本文利用影片剪辑实例和鼠标的坐标属性实现一个有趣的交互式动画.     

林语堂作品中的“中国英语”及其文化间性

中国英语是中西方跨文化交流和融会的产物。我国著名的文学翻译家、语言学家林语堂的作品中存在大量的中国英语。他的中国英语是间性文化思维的反映。因此,对他的中国英语进行整理和评析,探究其文化间性思维在翻译中的体现,能够获得更广阔的研究视野。     

I.D.ology and the technologies of public (school) space: an ethnographic inquiry into the neo-liberal tactics of social (re)production

This paper presents findings from a qualitative UK study exploring the social practices of schoolchildren visiting an interactive science discovery centre. It is promoted as a place for ‘learning through doing’, but the multi-modal, ethnographic methods adopted suggest that children were primarily engaged in (1) sensory pleasure-taking and (2) playing out shifting relations of affect and sociality. In discussing this, the paper does not ask what children are learning, but rather what they are doing – and how this does or does not relate to the scientific principles presented to them. The paper confirms studies suggesting that discovery centres are highly social spaces in which cognitive processing is only one aspect but goes further in suggesting that the twin dimensions of the social and the sensory are so paramount in governing children's responses to exhibits as to eclipse thoughts of science. The findings suggest that old-style live demonstrations are more effective than technologically interactive exhibits in foregrounding scientific concepts.     

Topics and Features of Academic Medical Library Tutorials

ABSTRACT

In a 2007 study, librarians at the University of South Carolina School of Medicine Library examined freely available online tutorials on academic medical library Web sites. The team identified tutorial topics, determined common design features, and assessed elements of active learning in library-created tutorials; the team also generated a list of third-party tutorials to which medical libraries link. This article updates the earlier study, describing changes and trends in tutorial content and design on medical libraries' Web sites; the project team plans to continue to track trends in tutorial development by repeating this study annually.     

The Evolution of Reading and Writing in the Networked Era

As the Director of the Institute for the Future of the Book, Bob Stein has been involved with several endeavors to create a technological solution that will meet the evolving needs of information dissemination in the digital age. His experiences working with Encyclopedia Britannica and later creating an interactive media company, The Voyager Company, have led him in this direction. This talk seeks to raise questions about how books are evolving, what the end product should be, and who is responsible for getting them there.     

Computer Games as Instructional Tools

No abstract available for this article.     

Disciplinary Differences and the Integration of Technology into Teaching

ABSTRACT

The preparation of teachers involves academics from across the disciplinary spectrum but research on the differences between academic disciplines has revealed that a faculty member's discipline is a major factor in shaping the several aspects of course planning and teaching. The purpose of this paper is to present a model for investigating disciplinary differences as they may relate to teaching with technology, thereby enabling more effective integration of technology into the curriculum. Components of the model include: the structure and ethos of the discipline; preparation for, and experience as, a teacher; faculty assumptions about students; faculty beliefs and perceptions about technology; and the environmental context.