《协和医学杂志》新媒体开展知识类视频内容传播的实践与思考

【目的】 视频化时代下,通过《协和医学杂志》开展知识类视频内容传播的具体实践,总结医学期刊知识类视频内容传播的有效运营方法及现存问题,为期刊同仁提供思路及借鉴。【方法】 介绍《协和医学杂志》新媒体开展知识类视频内容传播的优势及效果,并从视频选题、内容制定、类型把控、视觉表现和传播渠道5个方面分享运营策略及典型案例。【结果】 《协和医学杂志》新媒体在知识类视频内容传播发展中通过锚定黄金栏目开展高起点系列选题策划,基于不同用户需求差异化制定视频内容,打破藩篱实施短中长视频全线发展,并创新探索MG动画与AI语音融合的视听表现,结合多平台分发、多渠道引流等综合运营措施,增强期刊内容传播力和品牌影响力,成效显著。【结论】 医学期刊应抓住视频发展机遇,以多维度综合运营开创知识类视频新干线,为医学期刊视频内容传播拓新局。同时在实践中应注意发布规律、编辑素养、资金投入及长效发展布局等问题,从而坚实期刊市场竞争力,提升中国学术期刊知识内容传播影响力。     

新媒体环境下高校档案宣传工作如何寻求新发展——以华中科技大学档案馆为例

在互联网技术高速发展的今天,档案宣传工作需要与新媒体深入融合.结合档案工作实际案例,从提高宣传意识、新媒体环境下档案宣传途径、工作启示等方面进行阐述,对新时代扩展档案宣传工作的思路策略进行探讨.     

多媒体阅览室拓展少儿网络学习教育功能的思考——以柳州市图书馆多媒体阅览室为例

互联网承载和传播着大量的信息和数据,其中有不少涉及色情、暴力、诈骗等不健康信息。以柳州市图书馆多媒体阅览室为例,就如何正确引导少儿读者利用网络进行学习,拓展公共图书馆多媒体阅览室的网络学习教育功能阐述了自己的想法。     

Beyond “Woodstein”: Narratives of Investigative Journalism

ABSTRACT

Using a methodology inspired by structural narratology and by James Hamilton’s [2016. Democracy’s Detectives: The Economics of Investigative Journalism. Cambridge: Harvard] economic analysis of investigative journalism, this paper identifies a set of 14 recurring structural and formal elements (plot events, character types and functions, visual iconography) that constitute a fable about investigative journalism. The fable structure is applied to analyze six diverse films about investigative journalism produced in the US in the last 40 years. The films include two instantiations of successful investigative journalism (All the President’s Men, Spotlight), two cases where conflict between journalists and corporate managers diminished the impact of the investigation (Good Night and Good Luck, The Insider), and two instances of a counter-fable of failed investigative journalism (Truth, Kill the Messenger). The paper argues that the films’ representation of investigative journalism influences public perceptions of investigative journalism. It also speculates about the factors that will influence investigative journalism and its representations in the current political context in the US.     

浅析Authorware课件的播放问题及解决策略

针对Authoware作品在制作和播放过程中出现的特效无法正常显示;特殊字体的改变;视频播放不了等问题,提出了相应的解决方法。     

“自媒体”时代高校青年网络行为与引导策略研究

随着互联网技术的发展,微博、掘客等自媒体的使用,改变了媒体的传播格局。"自媒体"时代的来临,使青年学子被其信息形态的多元化、发布平台个性化等特点吸引,成为"自媒体"的最多使用群体,如何将"自媒体"为我所用,提高思政教育的实效性,成为了思政教育者需要面对的问题,本文就是在此现实基础上,进行了问卷调查分析了高校青年网络行为,并提出了引导策略。     

智能化时代传统媒介新闻理念的演进与方法创新

在新闻智能化传播的环境下,传统媒介的新闻信息资源理念发生变化,智能算法成为新闻信息资源获取和开发的重要手段。智能化传播的新闻信息价值判断,建构了新闻事实信息-社会数据信息-用户需求信息三位一体的新闻信息价值确认系统,体现了智能化新闻信息价值理念的特殊追求。新闻信息生产流程中人工智能系统与新闻传播者形成特殊的生产关系,新闻信息生产理念强调人机协作与共处,由此产生新闻报道视野和新闻产品形态的变化。智能化的新闻发布机制,促进了新闻信息的多渠道推送和分散化传播,也有力推动了传统媒介新闻信息传播理念的智能化转变。     

急性运动降低感染风险的免疫调节机制

由于新型冠状病毒(2019-nCoV)感染的肺炎疫情暴发,人们将居家运动作为提高免疫力与保持健康的重要手段,运动与免疫的关系再度受到关注。一般认为,在充分恢复的前提下进行规律的中高强度运动可提高免疫功能,而急性运动(acute exercise)可能抑制免疫功能并增加感染风险。急性运动后外周血淋巴细胞计数及功能降低、免疫球蛋白A水平分泌减少被认为是运动抑制免疫的理论基础。但目前这种独立于非运动因素影响免疫功能增加感染风险的认识受到了现有研究的挑战。急性运动可通过应激反应将淋巴细胞亚群迅速动员至循环中,运动结束后,淋巴细胞亚群又会迅速迁移至外周组织。淋巴细胞的重新分布(lymphocyte redeployment)可能是一种进化保守的免疫机制,这一过程强化了外周组织的免疫监视与调节功能,有助于提升机体抵抗感染能力。因此,从这一视角就急性运动对机会性感染风险及免疫功能影响的现状进行综述。     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.