An empirical approach based on quantile regression for estimating citation ageing

An aspect of citation behavior, which has received longstanding attention in research, is how articles’ received citations evolve as time passes since their publication (i.e., citation ageing). Citation ageing has been studied mainly by the formulation and fit of mathematical models of diverse complexity. Commonly, these models restrict the shape of citation ageing functions and explicitly take into account factors known to influence citation ageing. An alternative—and less studied—approach is to estimate citation ageing functions using data-driven strategies. However, research following the latter approach has not been consistent in taking into account those factors known to influence citation ageing. In this article, we propose a model-free approach for estimating citation ageing functions which combines quantile regression with a non-parametric specification able to capture citation inflation. The proposed strategy allows taking into account field of research effects, impact level effects, citation inflation effects and skewness in the distribution of cites effects. To test our methodology, we collected a large dataset consisting of more than five million citations to 59,707 research articles spanning 12 dissimilar fields of research and, with this data in hand, tested the proposed strategy.     

Food for Thought in Restaurant Reviews

Coverage of food journalism has increased in contemporary media and restaurant reviews are a regular feature in newspapers. The reaction to a rating of zero for a restaurant in The Weekend Australian newspaper in 2016 highlighted the role and expectations of critics. It also raised the issue of whether this form of lifestyle journalism included traditional journalistic objectives, or was influenced more by commercial factors. In this environment, it is therefore valuable to explore whether restaurant reviews are more aligned with detached journalism or an extension of marketing. Utilising a content analysis, this pilot study examines the ratings of food critics in four broadsheet/quality newspapers in Australia and the United Kingdom. During the three years of the data collection, 550 restaurant reviews were coded. The pattern of review marks suggested more supportive judgements than critical ones, and was consistent with the softer side of journalism.     

DotA2国际邀请赛的产品设计与营销推广

利用文献资料法和逻辑分析法,对DotA2国际邀请赛大获成功的原因进行分析。从相关营销理论出发,在简述DotA2这一项目的发展环境和市场需求的基础上,重点关注其产品设计与营销推广问题。指出,其基于“回馈”理念的价值重构、科学合理的赛制设计、高水平的赛事服务以及对观赛体验的高度重视,是其产品设计的成功经验;而通过设置丰厚的奖金以提高关注度、通过众筹奖金制进行情怀营销、通过地区化邀请覆盖更多受众、通过设置特色化赛事增强观众互动性与参与性、通过新媒体和自媒体的宣传为比赛造势等等,则是其营销策略的独到之处。DotA2国际邀请赛的成功优化了电竞事业的发展环境,对我国电竞项目和产业的发展也具有积极的启示意义。     

日本体育振兴彩票的会员制营销分析

分析了日本体育振兴彩票的会员制营销策略,结果证明日本体育振兴彩票推行的会员制营销策略是成功的,会员制营销适用于体育彩票的营销。为了提高中国体育彩票市场竞争力和促进中国体育彩票的健康发展,建议中国体育彩票采用会员制营销策略。     

“俺答封贡”的决策问题

“俺答封贡”的主要内容包括受降把汉那吉、封贡和互市,以及进一步整饬军备等。此间,方逢时、王崇古等边臣以战略的眼光收留了把汉那吉,主张受降、封贡和互市,是“俺答封贡”的具体执行者;高拱、张居正等阁臣自始至终悉心筹划、指示方略,支持和保护边臣,力排异议,尽心竭力;穆宗坚定地支持阁臣。封贡、互市实现后,明廷进一步整顿军备边防,使明代北部边防形势大为改观,经济复苏,人民生活日趋改善。可见,边臣方逢时、王崇古等,阁臣高拱、张居正等,以及穆宗都在俺答封贡中扮演着不可或缺的重要角色,功不可没。因此,俺答封贡受到学界的很高评价,而高拱等人更是赢得了极高的赞誉。     

大学图书馆品牌经营与推广渠道——以上海交通大学图书馆IC~2创新型服务品牌实践为例

打造品牌已经成为国外图书馆服务营销战略的核心要素。上海交通大学图书馆将品牌营销视为提升图书馆学科服务水平的有力举措,自2008年9月起,积极实施品牌经营战略,努力探索IC2创新型服务品牌的经营之道,在图书馆服务品牌的规划、实践及推广等方面取得了一定的成效。为了进一步完善品牌服务,图书馆应注意品牌建设的长效机制,加强内涵建设,保持创新理念。     

营销思想在图书馆管理中的变迁与应用

图书馆虽然是非营利性组织,但营销已经成为图书馆管理中一个重要的内容。从营销思想的历史变迁入手．阐述图书馆应采用“以读者为导向”的营销哲学以提高图书馆的管理水平,提出在“以读者为导向”的图书馆营销实践中,图书馆应了解读者需求,通过市场细分与目标市场定位,确定营销对象,并依据实际需求．选择恰当的营销组合策略。     

高校图书馆信息服务的营销策略研究

本文用产品营销、服务营销等市场营销学理论,将高校图书馆服务范围拓展为内部（校内）、社会（校外）两个市场,阐述了细分社会（校外）市场、选择市场定位的方法;对信息服务营销策略制定作了详细论述,提出了高校图书馆应将信息服务营销贯穿于自身建设、管理、经营和服务全过程,象企业追求经营利润一样,追求社会效益,树立全新的社会形象的新理念。     

图书馆知识传播营销的多角色参与

文摘通过对图书馆营销案例的分析,提出作为营销核心主体的图书馆,应积极建立广泛的合作关系,发掘多种角色参与到图书馆的营销中来,充分利用个体、群体、专业机构、网络等力量提高图书馆的营销效果,扩大图书馆的影响力。     

多媒体信息发布系统在大学图书馆的设计与应用——以清华大学人文社科图书馆为例

多媒体信息发布系统是一种应用型媒体整合传播系统,它是直接面向用户提供公共服务、保障信息畅通的重要手段。作为一座新近建设的图书馆,清华大学人文社科图书馆设计并应用了多媒体信息发布系统。该系统主要包括节目编辑和发送、节目管理和发布两大模块,其发布内容融合了多种媒体信息资料,在图书馆各功能区域得到广泛应用,取得了良好成效。在设计与应用多媒体信息发布系统的过程中,我们应对多媒体信息发布系统的优缺点有清晰认识,要在充分发挥多媒体信息发布系统优势的同时,实现多媒体信息发布系统与其他媒体的优势互补。