Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

国内外社交媒体存档研究与实践述评

[目的/意义]社交媒体是网络信息资源的重要组成部分，对国内外社交媒体存档的相关研究成果进行总结与梳理，形成比较完整的综述内容，为国内该领域研究提供参考与借鉴。[方法/过程]基于多学科视角，通过文献计量与内容分析得到社交媒体存档领域的文献分布情况，总结社交媒体存档的理论基础，从宏观层面将社交媒体存档理论与实践研究归纳为"目的与主体""政策与指南""问题与障碍"三个研究主题并展开综述。[结果/结论]国内外社交媒体存档研究具有发展速度较快、与实践结合紧密、区域发展不均衡等特征，在未来研究中需要重视研究对象的变化、管理标准的构建以及多主体间的协作。最后对国内社交媒体存档研究与实践的发展提出建议。     

因果要素关联视域下社交媒体倦怠用户画像模型构建

[目的/意义]探究社交媒体倦怠的原因要素和结果要素标签，分析各要素间的相互作用关系，扩展用户信息行为的理论研究范畴，为企业深入了解用户社交媒体倦怠发展态势提供指导。[方法/过程]基于信息生态理论，提取"信息人、信息、信息环境和信息技术"4个信息生态因子维度的社交媒体用户画像标签；根据用户心理特征和行为表现，抽取用户画像情感和行为标签，构建社交媒体倦怠用户画像模型。[结果/结论]透过社交媒体用户消极使用和负面情感变化的典型社会现象，对用户画像模型进行整合分析与关系凝练，证明本研究社交媒体倦怠用户画像模型与S-S-O理论框架具有一致性，并根据实际进行理论上的拓展和应用。     

Disability hate crime: persecuted for difference

This article briefly discusses the long history of violence towards disabled people which sets the context for an analysis of the modern‐day form of violence known as disability hate crime (DHC). People who look or behave differently to others often find themselves victims of violent crimes. The language used to describe disabled people contributes to their diminished position in society. A brief review of definitions of DHC and exploration of news media coverage of the Pilkington and Askew DHC cases are undertaken. Cultural scapegoating of disabled people is discussed. Disabled people are perceived as contributing to their own victimisation, the lack of support afforded to them by society and the failure of systems meant to protect them. As long as disabled people remain outside mainstream society, they are unlikely to achieve the same levels of respect and protection from crime that other groups in society are afforded.     

Understanding media and electronic dictionaries

As the first father and leading prophet of the electronic age,Marshall McLuhan’s media theory can present us a completely new approach towards the understanding of electronic dictionaries.In this paper,the author attempts to explore the interrelationship between major concepts of Marshall McLuhan’s media theory and electronic dictionaries.     

Cross-Cultural Identity and Media Globalization,Localization

Abstract:Recent years witness the great concerns and anxieties from an increasing number of researchers upon the issue of media globalization and culture identity,or rather homogenization and heterogeneity.There,however,exists a harmonious relationship between media globalization and culture identity,rather than a contradictive one.Media globalization can effectively represent audience’s culture identity in its process of localization.In sense of culture,reasons to media localization and measures to achieve localization will be discussed from the commercial,social and practical perspectives.     

基于在线开放课程的大学英语教学模式在听障全纳学生中的应用

在"互联网+"的时代,在听障全纳专业大学生的大学英语教学过程中引入基于在线开放课程的教学模式具有重要的理论和现实意义。本论文是基于在线开放课程的大学英语教学模式在听障全纳学生中的课堂教学实践。实践表明,引入基于在线开放课程的教学模式后,提高了听障全纳学生学习的主动性,增加了教师的教学密度,使学生可以进行个性化学习,学生英语成绩显著提高,四六级通过率也大幅上升。在线开放课程在听障全纳学生的大学英语教学中的应用初见成效。     

远程开放教育支持服务系统的建设与应用

远程教育服务系统的建设与应用主要包括三个方面内容：1、开放教育的物质条件(校园网络的规划、多媒体平台的建设)；2、教师与网上教学资源的建设；3、学生学习态度与观念的转变。     

数字媒体设计专业教学改革的研究与实践

在高职教育计算机数字媒体设计专业教学改革中，以改革教学模式，完善教学方法、教学手段和教学实训环境为突破口，以教学资源建设、工作室（实训基地）建设为保障，培养高等技术应用型人才．     

“Save our students”: contesting discourses of racist attacks against Indians down under

This paper seeks to understand the dominant civic discourses of accusation of racism leveled against the Australians as expressed by the victims of racist attacks and Indian Government officials in the Times of India and Outlook India news magazines. The aim of the paper is to understand how the logics of the discourses have constituted the racially motivated attacks on the Indian diaspora in Australia, and how the nationalistic sentiments are fostered among the diasporic Indians and the Indians in India. The paper argues that there is a mutual production of diasporic and homeland nationalism in the face of a crisis that hits the Indian diaspora in Australia. This analysis also brings to fore the ideology of multiculturalism in Australia.