公共关系理论在高校图书馆形象建设中的作用

社会形象是图书馆发展的根本保证.公共关系理论与现代高校图书馆形象建设的结合.全员公关,塑造良好的社会形象.     

How to respond to journalists’ questions? A new perspective on Chinese premiers’ aggressiveness at press conferences (1993–2015)

This study extends the framework describing journalists’ aggressiveness at politicians’ press conference and develops five dimensions to measure politicians’ aggressiveness in response to journalists’ questions (initiative, directness, assertiveness, adversarialness, and accountability). Using the records from Chinese premiers’ press conferences (1993–2015), this research investigates five factors which might affect premiers’ aggressiveness: the administrative life cycle, economic conditions, journalists’ country of origin, the topic of questions, and number of questions. The results show that premiers exhibit less assertiveness during honeymoon periods and more assertiveness in other years. Premiers are more adversarial amid good economic growth but less adversarial during poor economic growth. They are more assertive and adversarial in response to questions related to politics and the military and less so in response to questions related to other areas. Premiers display more initiative and accountability toward journalists who ask more questions and less toward those who ask fewer questions. Premiers are more assertive and adversarial toward journalists from developed countries but less so toward those from developing countries. Over the past 23 years, premiers’ initiative, directness, and adversarialness have decreased while their accountability has gradually increased. The theoretical contributions of this research are discussed.     

英译汉中容易误解的句型和结构

正确的翻译建立在对原文的正确理解的基础上。但英语中的一些特殊的句型和结构常常暗含陷阱,影响了学生的理解,从而造成了翻译上的失误。本文对最常见的一些容易引起误解的句型结构从五方面进行了归纳,有利于学生对它们的把握,促进学生的翻译。     

家园难觅情归何处——论20世纪80、90年代女性散文的不同特点

20世纪90年代的女性散文文本在女性意识的表达,对两性关系的探索及艺术表达方式方面与80年代散文都有很大的不同,这种不同背后又有着复杂的社会文化原因.     

加强心理健康教育提高学生心理素质

心理健康教育的任务是塑造健全的人格和良好的个性品质,高素质人才必须有良好的心理素质,学校应重视学生的心理健康教育,全方位、多渠道对学生进行心理健康教育,以促使全体学生的心理素质得到全面提高.     

Cuba’s Challenges Hosting the 1991 Pan-American Games and the Spectacle of the Revolution’s ‘Soft Power’

Abstract

This paper examines the confluence of global, regional, and national politics in the lead up to the 1991 Pan-American Games hosted by Cuba. Cuba’s contentious selection as host was wholly underpinned by the international politics of the time. Once selected, the preparations for the Games in Havana were surrounded by an unprecedented domestic economic crisis fueled by shifts in global politics. This paper analyzes how international politics informed the hosting of the 1991 Pan-American Games, and shaped the political challenge the Cuban government faced in hosting such an event. The Revolution’s use of sport domestically and internationally came to the forefront in its efforts as host and the results of those efforts proved to be providential given the emerging political economic contexts during and in the ensuing years after the Games.     

语篇衔接标记类别特征试析

语篇组织成分之间语义关系的建立需要衔接手段来实现.从语义关联方式来看,衔接手段可分为衔接类(指称衔接、结构衔接、词汇衔接)和连接类(显性连接和隐性连接).从形式特征来看,指称衔接、结构衔接、以及显性连接更具标记性,由此形成的语义关联也较显明易辨.     

浅析公关在产品销售中的作用

公共关系不仅能树立企业形象，而且能有效促进产品销售，企业应对此有充分认识。在产品市场寿命周期的不同阶段，分别策划、实施不同的公关活动，将能更好地增加销量、提升产品形象、延长其市场寿命。     

当代汉语新词语语素的表义关系考察

对10440条新词语的构词语素表现词义的关系的统计分析表明，新词语的语素义的线性组合特征不占主流地位，非线性融合特征强；语素义的单体特征差；不注重单纯拟外来音的音化表义方式。新词语的语素在表现词义方面，更可能只是一种媒介，也可能还是重要而完整的载体，前者更具有特征意义。     

大舜模式：孟子的理想人格

孟子的理想人格模式即大舜模式。大舜模式的内容包括：自求不懈的坚毅品质，与他人相处的完美方式以及对外在物质的拒斥态度。