网络市场中的价格歧视

对实物市场和网络市场上价格歧视的形式与内容进行了对比分析,并运用信息经济学的方法分析了网络市场中价格歧视的实施障碍、形成原因及所造成的后果,提出了解决此问题的对策建议。     

信息不对称下的我国商业银行声誉机制研究--基于KMRW博弈模型的分析

利用非完全信息动态博弈方法中的KMRW声誉模型来分析信息不对称下银行声誉机制如何降低风险,并结合我国国情,提出建立成熟的银行体系、有效的银行内部治理机制,公开的银行业信息评估机制来促进我国商业银行声誉机制有效发挥作用。     

精英·大众·品牌--基层电大走向卓越之路的探索

本文在文献调研的基础上,研究了从精英到大众高等教育质量观的转变过程,从西方有关高等教育质量的主要观点中为电大的远程开放教育寻找理论根据。电大教育资源来自名牌大学的精英教师,做的是高等教育大众化工作,在23年的办学历程中形成了自己的品牌。在未来的办学实践中,只有保持和增值自己的品牌才能走向卓越。     

我国会计信息失真的"德治"与"法治"

如何遏制会计造假已成为当今社会广为关注的热点话题。从时政角度阐述当前围绕以人为本开展诚信教育的紧迫感和必要性,主要通过加强以“三个代表”为中心的思想教育、以职业道德为主体的素质教育来推进和实现;同时论述法制缺陷是会计造假盛行的一大诱因,就新《会计法》的实施倡导依法治假：最后就如何实现“德治”与“法治”紧密结合的问题提出了几点建议。     

"仁义礼智信"与组织的声誉——浅议传统道德中的公关思想萌芽

现代的公关思想和理论与古代原始、质朴的公关思想萌芽一脉相通.我们可以从传统思想道德里的"仁、义、礼、智、信"中吸收积极的因素,用来维护和提高组织的声誉,做到古为今用.     

An analysis of mobility in global rankings: making institutional strategic plans and positioning for building world-class universities

Since the start of the twenty-first century, university rankings have become internationalized. Global rankings have a variety of uses, levels of popularity and rationales and they are here to stay. An examination of the results of the current global ranking reveals that well-reputed world-class universities are amongst the top ranked ones. A major concern for university administrators in many parts of the world is how to use the global rankings wisely in their mid-term and long-term strategic planning for building their institutions into world-class universities. Four major global rankings have been developed: the Academic Ranking of World Universities, the World University Rankings, the Webometrics Ranking of World Universities and the Performance Ranking of Scientific Papers for World Universities. The main purpose of this paper is to explore the most influential indicators in these global university rankings that will affect the rank mobility of an institution. Based on an analysis of correlation coefficients and K-means clustering, a model of strategic institutional planning for building a world-class university is proposed.     

De-Mystifying the U.S. News Rankings: How to Understand What Matters,What Doesn't and What You can Actually Do About It

College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior leaders and position their institutions more effectively with key constituencies.     

An Analysis of Academic Reputation as Perceived by Consumers of Higher Education

ABSTRACT

A college's academic reputation (AR) plays a significant role in positioning the institution. Survey responses of college-bound high school seniors suggest that a majority of respondents view successful postgraduate careers as very important to the perception of AR and very likely to be attributed to a college with very good AR. A principle components factor analysis revealed three factors that describe the perception of AR (i.e., Academic Concerns, Campus Ethos, Practical Value). In a similar analysis three factors were found likely to be associated with very good AR (i.e., Curricular Concerns, Exclusivity, Career Preparation).     

企业年金市场进入规制的质量效应和数量效应

本文考察企业年金市场进入规制对企业年金基金管理机构进入数量、服务质量和福利的影响。在最低质量标准理论的基本框架下,建立一个包含进入决策和质量决策的两阶段博弈,引入集体声誉刻画企业年金基金管理机构的搭便车行为和市场对良好声誉的溢价,比较自由进入和进入规制条件下的机构进入数量和服务质量,并进行数值模拟。研究发现,由于搭便车行为,机构自由进入,数量增加会导致平均质量下降,达不到社会最优;适度的进入规制将提高平均质量和行业声誉,增加机构数量,提升社会福利。     

企业声誉测评研究综述

企业声誉是企业持续竞争优势的重要来源,对其准确测评是全面判断企业声誉水平的前提,而科学的定义则是企业声誉测评的基础。本文试图通过整理现有国外相关研究文献,进一步明确企业声誉的内涵,并在此基础上,对目前国外声誉评价最具影响力的两种测评方法即提名法和排名法进行梳理,分析这两种方法的操作过程、优劣势和应用情况。本文发现,关注"情境"因素、注重消费者群体在声誉测评中的作用,将有助于企业声誉测评的改进,而开发适宜中小企业的声誉评价体系将更具现实意义。