De-Mystifying the U.S. News Rankings: How to Understand What Matters,What Doesn't and What You can Actually Do About It

College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior leaders and position their institutions more effectively with key constituencies.     

An Analysis of Academic Reputation as Perceived by Consumers of Higher Education

ABSTRACT

A college's academic reputation (AR) plays a significant role in positioning the institution. Survey responses of college-bound high school seniors suggest that a majority of respondents view successful postgraduate careers as very important to the perception of AR and very likely to be attributed to a college with very good AR. A principle components factor analysis revealed three factors that describe the perception of AR (i.e., Academic Concerns, Campus Ethos, Practical Value). In a similar analysis three factors were found likely to be associated with very good AR (i.e., Curricular Concerns, Exclusivity, Career Preparation).     

企业年金市场进入规制的质量效应和数量效应

本文考察企业年金市场进入规制对企业年金基金管理机构进入数量、服务质量和福利的影响。在最低质量标准理论的基本框架下,建立一个包含进入决策和质量决策的两阶段博弈,引入集体声誉刻画企业年金基金管理机构的搭便车行为和市场对良好声誉的溢价,比较自由进入和进入规制条件下的机构进入数量和服务质量,并进行数值模拟。研究发现,由于搭便车行为,机构自由进入,数量增加会导致平均质量下降,达不到社会最优;适度的进入规制将提高平均质量和行业声誉,增加机构数量,提升社会福利。     

企业声誉测评研究综述

企业声誉是企业持续竞争优势的重要来源,对其准确测评是全面判断企业声誉水平的前提,而科学的定义则是企业声誉测评的基础。本文试图通过整理现有国外相关研究文献,进一步明确企业声誉的内涵,并在此基础上,对目前国外声誉评价最具影响力的两种测评方法即提名法和排名法进行梳理,分析这两种方法的操作过程、优劣势和应用情况。本文发现,关注"情境"因素、注重消费者群体在声誉测评中的作用,将有助于企业声誉测评的改进,而开发适宜中小企业的声誉评价体系将更具现实意义。     

基于顾客评论的生活服务商信誉影响因素研究

以口碑网的顾客文本评论为研究对象,针对从网上收集的大量的顾客文本评论,采用文本聚类挖掘出顾客最关注的信誉维度,利用内容分析法对顾客评论进行编码,通过回归分析发现各个信誉维度对生活服务商信誉的影响及边际影响程度,并据此提出相关的经营对策。     

产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究

准确评估产品伤害危机对消费者购买行为造成的影响是企业正确管理危机的前提。现有研究多数是把消费者作为无差别的整体来研究,本研究根据品牌和客户购买决策的差异把客户分类,把消费者购买的决策过程和购买后行为提炼为品牌声誉和品牌忠诚,比较危机管理过程中消费者行为的变化,评估和剖析危机管理对消费者的影响。     

电子商务中在线信用分的集结方法及个性化推荐研究

电子商务的飞速发展改变了人们传统的购物模式,目前网上商家的信用主要通过在线信誉管理系统的信用评分体现出来。本文考虑交易的时间及价值因素,利用加权平均法改进目前许多网站使用的在线信用分集结方法,并把这种方法与网站的推荐功能相结合,从而使得在线信用分更具参考价值。     

Gender differences in social reputation and peer rejection at school / Diferencias de género en la reputación social y el rechazo entre iguales en la escuela

The objectives of this study are twofold: to see if gender differences in social reputation remain stable throughout schooling, and to analyse behavioural differences between boys and girls with rejected status. A sociometric test was carried out and the Allocation of Perceptive Attributes Method was applied to a sample of 777 students in the mid-cycle and upper-cycle of primary education (years three to six) and the first cycle of CSE (Compulsory Secondary Education). The results show that differences in social reputation remain stable throughout schooling, with the exception of a few trends. We also find that rejection in boys is characterized by behavioural attributes, while characteristics associated with rejection in girls seem to be more subtle. It is concluded that gender ought to be taken into account in the design and implementation of intervention programmes aimed at improving the social integration of students.     

市场经济条件下,会计诚信的思考

市场经济是信用经济,信用经济离不开会计诚信,本文通过对会计信息质量现状的分析,提出了遏制会计造假的具体措施。     

How to avoid reputation damage in financial restatement? The role of investor relations management

In order to examine the effects of avoiding reputation damage by investor relations management under certain corporate governance structures and mechanisms, samples of 1120 listed companies are used to research the influence on financial restatements by corporate governance. Then the moderating effects of investor relations management on financial restatements are analyzed. The result is that the more dispersed the equity, the higher the probability of financial restatements will be (This includes the government-controlled companies). Also the higher the proportion of independent directors and the higher the level of investor relations management, the lower the probability of financial restatements will be. Furthermore, as a moderating variable, investor relations management can eliminate the negative effects of corporate governance, enhance the effect of independent directors and reduce the probability of financial restatement.