Theorising systemic change: learning from the academisation project in England

The research reported in this article contributes new understandings of systemic change by studying the form of system redesign known in England as academisation. The data illuminate tensions within the neoliberal policy complex that are surfaced in a single secondary school. Although several studies have described academy conversions retrospectively, there has been little research that both analyses the complex month-by-month realities of decision-making and investigates the changing views of policy actors. Drawing on data from documents, observations and interviews, we argue for academisation to be understood, not as a policy or a complex of policies, but as system redesign. Academisation is not simply a legal process: a school can be academised without officially becoming an academy. The new knowledge from this research speaks to a global audience, because the political, economic and cultural processes on which it reports are under scrutiny in other systems with experiments in school autonomy as a form of publicly funded but ‘independent’ schooling.     

奥运伙伴计划在新形势下面临挑战的研究

摘要：为致力于成为未来奥运顶级赞助商的中国企业提供建设性的思考。主要采用文献资料法、专家访谈法及工作经历对奥运伙伴计划在发展过程中存在的问题进行分析,并运用经济学、市场营销学、财务管理的理论知识对奥运经济进行深入研究,以丰富和补充国内对奥运经济领域研究的不足。研究认为：当下奥运伙伴计划面临4个主要的问题：赛事赞助投资回报率直接对奥运伙伴计划产生影响。高额的赞助版权费以及长期投资收益的不确定性,影响赞助商的投资意愿。电视收视率的下降也必然会影响企业在媒体的曝光度,另外,社交媒体被大众的广泛接受这也为赞助商提供了更多的营销活动平台。国际奥委会的规则条款限制了部分顶级赞助商商业利益的最大化。     

消费者感知的中超联赛部分赞助企业品牌资产构成维度与整体品牌资产相关性的实证研究

体育赞助对企业品牌资产价值增长的重要作用已被国外学者广泛证实,但对品牌资产模型的检验及品牌资产构成维度对整体品牌资产的影响鲜有研究,尤其对我国的体育赞助企业的品牌资产研究尚不深入。基于此,从消费者角度分析中超联赛赞助企业的品牌资产,依据Aaker的品牌资产理论,从品牌认知、感知质量、品牌联想和品牌忠诚度4个维度与整体品牌资产的相关性进行了实证研究。研究发现,感知质量和品牌忠诚度能够显著正向影响整体品牌资产,而品牌认知和品牌联想对整体品牌资产不具有显著性影响。最后,提出了中超联赛赞助企业的营销策略,以期为中超联赛赞助企业品牌资产价值增长提供理论参考。     

Tulsa City-County Public Library

ABSTRACT

Our review of annual reports returns to the “Oil Patch” and the Tulsa City-County Public Library. This is the second time we have reviewed a report from Linda Saferite's fine library system. The report is so fine that we had to let our readers know about it. We do not think you will be disappointed.     

对网球赛事赞助商特点分析——以2013年国际重大网球赛事为例

采用文献资料法、数理统计法、逻辑分析法等,对2013年四个系列的国际重大网球赛事赞助商的行业分布、赞助商频度、赞助商地域分布等进行分析,得出2013年国际重大赛事赞助商的基本特点,为我国网球赛事今后的发展以及市场开发提供参考。     

体育赞助与企业社会责任研究

以体育赞助为研究对象,对体育赞助体系进行深入分析。研究发现,体育事业要获得持续健康的发展与体育赞助企业的社会责任密切相关。体育赞助企业的社会责任包括：企业的经济责任、法律责任、伦理责任、慈善责任。体育赞助企业的社会责任缺失将直接影响体育形象,而体育赞助企业积极履行社会责任能有力促进体育的发展,达到体育赞助双赢的目的。     

Higher education and the marketization of compulsory schooling: english universities and academy sponsorship

ABSTRACT

Recent policy emphasis on market mechanisms to drive up the performance of education systems has resulted in rising fees and increased competition in higher education in England, and in the creation of different types of self-governing state-funded schools run independently of municipal authority in compulsory schooling. University sponsorship of Charter Schools in the US raises issues which this article examines in relation to university sponsorship of academies in England. The article provides a quantitative overview of university sponsorship of academies over the last decade and explores how the policy context has shaped the discursive construction of sponsorship by the institutions concerned. Different patterns of sponsorship linked to institutional position and differentiated discourses of ‘sponsorship’ consistent with ‘academic entrepreneurship’ are identified. The discursive function of sponsorship is argued to extend to a legitimation of the policy itself reflected in increasing government pressure on universities to sponsor academies.     

第11届全运会赞助市场分析及开发战略研究

全运会作为我国规模最大、层次和水平最高的综合性运动会,其赞助市场的开发日益重要,成为为全运会创造良好经济效益的关键因素。结合第11届全运会赞助市场数据,分析目前全运会赞助市场现状及运作特征。通过对14个城市1 819位消费者进行问卷调查,从赛事质量、赛事知名度、赛事品牌形象、赛事目标市场4个维度对全运会赞助价值进行系统分析与测评。在上述分析的基础上,从消费者认知视角探讨全运会赞助市场开发的战略模式,提出赞助平台支持模式,并进一步分为品牌支持模式和市场支持模式,为赞助企业与其消费者之间建立一个沟通平台,进而深度开发其赞助市场。