基于社会资本的知识链成员间相互信任产生机制的博弈分析

以建立和发展过程为划分依据,依时间纬度可将知识链成员间相互信任关系划分为:尝试性信任、维持性信任和延续性信任。在知识链经历完整生命周期假设前提下,三类信任是动态演进的,并且不同阶段受到不同因素的影响。从社会资本角度,通过博弈论的分析,得出知识链成员间相互信任的产生机制是"过程和规范"型。     

外包中承包方企业知识获取的控制机制研究

研究外包中的承包方企业如何通过合适的控制机制来实现有效的知识获取.研究表明,承包方企业的契约控制与其知识获取呈现倒U型的关系,而信任控制促进了知识获取的发生,同时在中国的特殊背景下,契约控制是培养双方信任的前提和基础,并且与信任控制具有倒U型的关系.     

供应链企业间信任、关系承诺与合作绩效——基于知识交易视角的实证研究

 以供应链企业间知识交易为视角,构建了信任、关系承诺、知识交易与合作绩效之间关系的理论模型。利用结构方程模型结合256家供应链上下游企业的调查数据对上述理论模型进行了实证研究。研究结果表明,供应链企业间信任对关系承诺、知识交易与合作绩效有显著的正向影响;关系承诺对合作绩效有显著的正向影响,但其对知识交易的影响并不显著;知识交易对合作绩效有显著的正向影响。研究结果告诉企业管理者,不仅要重视供应链企业间高水平信任与关系承诺的建立,而且要通过加强知识交易以促进供应链企业间的知识共享与转移,从而实现供应链合作绩效的提高。     

论当代大学组织中的信任——基于关系判断的视角

文章基于关系判断的视角,聚焦于当代大学内部学术人员和行政人员之间的信任关系进行了学理探讨和实证分析,指出改善我国当代大学组织中的信任状况必须培养学术归属感、建立信任机制、实现分工决策制度化。     

Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

ABSTRACT

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are adopting relationship marketing strategies. In the context of higher education marketing, we examine the nature of the student-faculty relationship development process and its affect on helpfulness, which we define as a “state of mind” conducive to future helping behavior. Drawing on relationship marketing theory and identity theory, we posit that trust, relationship commitment, and identity salience are key mediating variables between three antecedent variables (shared values, communication, and opportunistic behavior) and helpfulness. Our results provide support for the roles hypothesized for trust, relationship commitment, and identity salience.     

知识网络组织之间相互信任的影响因素及建立机制研究

采用前因变量和后果变量的模式,对知识网络中相互信任的影响因素进行了分类概括,以满足博弈论推断出的相互信任建立前提条件为出发点,从影响因素着手,推断出知识网络中组织之间相互信任的四类建立机制,并构建出对应的模型图,最后通过案例分析对文中观点加以检验.     

双归属维度的顾客信任与顾客价值的关系研究

客户价值管理是企业管理的核心,客户价值的提升取决于客户信任的水平。现有文献表明客户信任有两个归属维度,即员工信任和企业信任。其中员工信任在服务企业中占据有十分重要的地位。本文从客户价值与客户信任间关系入手,以客户信任的双归属维度为研究视角,运用结构方程模型证明了不同服务情境下两种归属维度的客户信任对客户价值的影响,并就服务企业如何充分利用不同归属维度的客户信任来实现客户价值的最大化提出了政策性建议。     

股东与经理人信任对企业创新的影响研究

以实证方法研究了股东与经理人之间的信任度、经理人风险承担、股东与经理人之间的信息不对称及企业创新绩效的关系。研究表明,股东与经理人的信任度越高,越有利于企业创新绩效的提高,股东与经理人的信任度对企业创新绩效有直接影响。股东与经理人信任度越高,经理人的风险承担意愿越强。经理人的风险承担意愿对企业创新绩效有正向影响。股东与经理人之间的信任度可以通过经理人的风险承担间接影响企业的创新绩效。信息不对称度的降低可以提高股东与经理人之间信任度对企业创新绩效的直接促进作用。本研究对现有的部分理论做出了有益的补充,为企业实践提供了一定的参考。     

To be or not to be in social media: How brand loyalty is affected by social media?

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed.     

联盟契约控制与研发联盟风险——共同信任的中介效应研究

基于国内汽车行业的研发联盟企业数据,构建并验证了联盟契约控制对于研发联盟风险的作用机理,揭示了联盟成员共同信任对于联盟契约控制与研发联盟风险之间关系的部分中介效应。实证发现,联盟契约控制对于研发联盟风险具有显著负向影响;联盟成员共同信任对于研发联盟风险也具有显著负向影响;联盟成员共同信任对于联盟契约控制与研发联盟风险之间的关系具有部分中介效应,即联盟契约控制在直接负向影响研发联盟风险的同时,还会以联盟成员共同信任为中介变量而间接负向影响研发联盟风险。最后,基于以上发现提出了相应的管理启示。