论体育市场和大众传播

从传播学的角度简要分析体育市场与传播及大众传播之间的内在联系，着重从传播学的视角阐述了当前培育和发展体育市场应注意解决的问题。提出关于体育市场满足需求的多元化、体育市场推销导向科学化、体育市场人员素质的现代化、体育市场管理的法制化和体育市场发展整合化的建议与意见。     

对盲童体育教学的初步研究

我国盲童体育教学已具有一定的基础和经验。由于盲童体质总体水平较低,个体间差异较大,提高其体育教学质量,促进盲童身心发展,是很重要的。盲童体育教学内容有游戏、体操、田径、铃球、定向行走、游泳、反应练习等;教学方法有讲解法、触摸法、信号引导法、消除恐惧法、练习法、游戏法等;体育教学应从盲童身心特点出发,注重区别对待(特别是盲的程度、致盲时间的区别),循序渐进,以有利于他们的身心健康。     

简论跨文化交际的失误

跨越不同文化背景的交际常会发生故障 ,使交际双方产生误解其原因不仅限于发音、语法和词汇等语言各方面 ,还有其它如文化背景的原因 ,影响了有效交际 ,本文就此进行了初步探讨     

运动员视觉动作反应准确性的研究

以反应的准确性为指标,比较了5名受试者在静止、慢走、快走、慢跑和快跑5种状态下的视觉动作反应成绩。结果表明,当视觉刺激呈现的频率不变时,受试者在静止状态下练习所得的视觉动作反应的准确性,在快走、慢跑和快跑状态下会有所下降;在活动状态下反复练习,可以提高该活动状态下的视觉动作反应准确性。     

网络不同媒体组合的传播效果检测分析

本文通过对多通道刺激反应心理学理论的回溯 ,援引美国传播学教授斯·斯亚姆·山德尔 (S .ShyamSundar)在 2 0 0 0年所做的网站多媒体组合信息传播实验结果———在目前网络软硬件技术还有待大幅度提高的情况下 ,越多的媒体参与网络传播 ,并不一定能取得好的传播效果。本文借此提出文本 图片是目前网站较为合适的信息传播形式的观点。     

E-mail in government: Not post-bureaucratic but late-bureaucratic organizations

Empirical research provides evidence that electronic communication does not change government agencies into post-bureaucratic organizations. Structuration Theory is used to explore the interaction between e-mail use, communication patterns of civil servants, and two bureaucratic characteristics: formalization and hierarchy. Previous research suggested that the use of e-mail leads to less formalization and less hierarchy, but empirical research in three bureaucratic organizations in the Netherlands leads to different conclusions. First, the use of e-mail leads to informal formalization: the style of communication is more informal but the content focuses less on personal issues and emphasizes efficient recordings of agreements. Second, the use of e-mail leads to hierarchical horizontalization: horizontal contacts take a more central position in bureaucratic organizations but these horizontal contacts are tightly linked to vertical structures. The result of the interaction between e-mail and government bureaucracy is horizontal communication directly linked to vertical structures. Electronic communication turns government agencies into late-bureaucratic organizations.     

The Concept of Inclusive Education: Teacher Training and Acquisition of English Language in the Hearing Impaired

Three languages are widely used in schools in Kenya – English, Kiswahili and Kenya Sign Language. Many pupils with hearing impairments are taught separately from the mainstream, in specialist settings. The fact that most of the formal teaching, assessment and examination processes in Kenyan schools rely upon spoken and written English compounds the separation of these pupils from the mainstream of education and, potentially, from the mainstream of society. In this article, Gertrude Wamae, graduate assistant in the Department of English and Linguistics at Kenyatta University, and Rachael Kang'ethe-Kamau, lecturer in the Department of Special Education at Kenyatta University, discuss the relationships between language, hearing impairment and inclusion in the Kenyan context. The article suggests that the use of signed exact English would enhance opportunities for inclusion for those with hearing impairments and that programmes of teacher training need to take account of persuasive research in this area. The article closes with a plea for further research, carried out collaboratively by educationalists, linguists, teacher trainers and practitioners, to develop policies and practices suited to more inclusive futures. The article is based on a paper presented to the International Conference on Inclusive Education run by Maseno University in September 2002.     

席勒——传播政治经济学的批判领袖

传播政治经济学的批判领袖席勒 ,不仅是积极活动型的学者 ,而且是以学术成果影响传播实践的典范。其著作启发推动了国际社会对世界传播秩序的讨论和对新秩序的呼吁 ,其思想和见解影响了一些第三世界国家的传播政策和实践。他影响了世界各国传播政治经济学派的学者 ,也影响了传播政治学研究本身     

海峡两岸体育交流与合作的历史回顾与前景展望

体育作为海峡两岸的经济、文化交流的形式之一，在长期的交流合作中发挥了积极的促进作用。运用文献资料研究、情报搜集、问卷调查和专家访谈等方法，对20余年来海峡两岸体育交流的过程、现状进行回顾与分析，归纳出各个阶段的主要特征；并对其未来的走向与前景进行了客观的分析与展望。     

体育教学中人际信息沟通的特征及其有效运用

体育教学过程是一个特殊的认识过程,从人际信息沟通的规律和特点分析、论述了体育教学过程中师生人际互动的原理和体育教学中人际信息沟通的双向性、情感性、教师的主导性、学生的主体性及身心互动性等主要特征.同时提出建立良好的师生关系并创设融洽的教学气氛、注意人际信息沟通中师生间信息加工的差异,根据学生学习的主体性特点组织教学、注意学生的内向交流,培养与激发学生学习的内部动机、以及选择多种人际互动方式,疏通各种渠道,建立信息沟通网络等有效运用人际信息沟通应注意的问题.