从“大包围市场推广策略”理论看广告代理业发展

“大包围市场推广策略”的推出,标志着广告代理业一个新的时代的到来,传统的广告代理逐渐转变为世界性的传达代理,其职能、产业经营和交易制度都发生了前所未有的转变.     

怎样把握西门庆其人的社会阶级本质——读《金瓶梅》札记二则

传统的西门庆形象诠释方法从“人性”、“道德”出发,对人物形象进行单纯的道德评判,认识上的误区说明研究者理论修养上的滞后与缺陷;西门庆是从封建母体中刚刚分娩出来的新兴市民阶级的人物,是大胆进行资本原始积累的新兴市民中的激进分子,是从城关市民中孕育出的早期资产阶级的胚胎;西门庆形象的出现,及时反映了明代中叶新兴市民阶级的勃勃生机和对封建秩序带来的有力冲击与震撼。     

坚持中国特色社会主义道路的宣言书——纪念邓小平南方谈话20周年

邓小平南方谈话科学地总结了中国共产党十一届三中全会以来的基本实践和基本经验,提出了一系列新的思想和观点,包括“社会主义的本质”的新概括、“改革也是解放生产力”的新观点、“三个是否有利于”的新论断、“计划和市场都是经济手段”的新思想、“基本路线动摇不得”的新告诫等,既是邓小平理论进一步发展完善和形成科学体系的重要标志,也为中国的改革开放和社会主义现代化建设进一步指明了方向,是坚持中国特色社会主义道路的宣言书。     

从英语课堂“free talk”环节中学习新知

中学教师通常利用一节课的前几分钟与学生进行自由交谈,来达到吸引学生的注意力和检查学生巩固知识情况的目的。然而,如果教师不针对学生的谈话,就个别问题追问学生,那每天的自由交谈就成了例行公事,索然无味了。本文就这一问题来探讨中学教师如何能有效地利用课堂自由交谈这一环节提高学生英语水平的问题。     

Segregation,integration, inclusion—the ideology and reality in Finland

In this paper, we try to examine the classical sociological points of special education, especially the organizational form of special education, social background of students and the minority status of students. The material of the study was collected mostly during 2003 from one large city in Finland. This city has more than a 100‐year‐long tradition of organizing special education, and it is also still organized very traditionally, that is mainly in special schools. The oldest functioning special education school was founded in 1901. This form of organization based on special schools is no longer typical in Finland. Over 1000 questionnaires were sent to special education school teachers, and students and their parents, as well as to special needs assistants. The percentage of returned responses was between 70% and 80%. Local material is practically the only way to get information of these critical points because of the Act on the Protection of Privacy and the administrative orientation of state statistics. The results show that boys are strongly over‐represented in special education. Over three out of four of the students in classroom‐based special education are boys. According to our comparison, the children from immigrant families account for less than one out of ten students in general education, but in classroom‐based special education they represent nearly 14%, and in part‐time special education as much as one‐quarter (25%). The form of education differs also in regard to the social class of the parents. The parents have been divided into upper, middle and lower social classes according to their occupation. The proportion of upper‐class parents of the student group in general education (42%) is doubled when compared to the parents of both special education groups. The majority of the parents of severe disabled students support the idea of special education schools, but the majority of the parents from the other special education groups are in favour of education in the nearest school.     

Catastrophes and primary school drawing course design for moral education in China

Abstract

This paper examines how drawing classes can contribute to moral education in primary schools. This paper uses class observation, interviews with teachers and students, and analysis of students’ work to highlight how the students articulate moral concerns by drawing and designing future-oriented architectures, which aims at preventing natural and social catastrophes. It suggests that the design of this drawing class provides new possibilities of doing moral education in China’s primary schools. The drawing class made possible the articulation of becoming moral subjects, which is able to integrate ‘harmony’ into the younger generation’s value system, world views and the possibilities they envision for themselves and human-nature relationships.     

韩国留学生三种否定比较句式的习得研究——“没有”句“不如”句“不比”句

韩国留学生直到中级阶段才逐渐习得“没有”句和“不如”句。由于母语中缺少相对应的句型,“不比”句直到高级阶段才有所习得,其使用频率明显低于汉语本族语者,常被“没有”句替代或产生截搭的偏误。正确使用频率“不如”句最高,其次是“没有”句,“不比”句最低。