合作原则的违背在英语广告中的应用

Grice提出的"合作原则"是言语交际中重要的准则之一。在广告中故意违背"合作原则",常能取得意想不到的宣传和销售效果。笔者基于英文广告实例,具体分析了违背"合作原则"的广告所产生的良好效果,同时指出广告语言中故意违反合作原则所隐含的欺骗性。     

Review of Studies of Foreign Language Classroom Anxiety

Anxiety is considered to be one of the key psychological variables as well as one of the important emotional factors that affect language learning. Taken into account that classroom is the main place in which Chinese college students learn English,it is of great significance to study students’ language anxiety in the classroom environment. Based on the previous researches, this paper reviews the relevant studies in this area conducted at home and abroad.     

关于高校教师师德建设的思考

良好的师德修养是成为一名合格的高校教师的基本要求,"师德"在很大程度上影响和决定着"生德"。师德建设在人才培养工作中至关重要。本文从现阶段高校师德建设的现状,分析高校教师队伍师德中存在的问题,进而提出加强师德建设的方法与措施。