Merchant of Mercy, Merchant of Death: How Values Advocacy Messages Influence Jury Deliberations

This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech.     

Forschungs- und Entwicklungsprojekte Virtuelle Maschinen: zSeries- und S/390-Partitionierung

Der gleichzeitige Betrieb mehrerer Gast-Betriebssysteme auf einem einzigen physischen Rechner unter einem Host-Betriebssystem ist eine leistungsfähige moderne Entwicklung. Bekannte Beispiele sind VMware für die IA32-Architektur sowie das Betriebssystem z/VM und die PR/SM-LPAR Einrichtungen der zSeries-Architektur. Die Nutzung eines Betriebssystems als Gast bedingt einen Leistungsverlust. Die als Partitionierung bezeichnete Zuordnung von Systemressourcen zu den einzelnen Gast-Betriebssysteme ist schwierig, wenn eine dynamische Anpassung an sich ändernde Lastprofile erforderlich ist. Diese Probleme lassen sich mittels Erweiterungen der Hardwarearchitektur adressieren, sowie durch Softwarestrukturen, welche diese Erweiterungen nutzen. Die Erweiterungen der Hardwarearchitektur gehen über das hinaus, was auf heutigen Rechnerarchitekturen wie IA32 oder Mips verfügbar ist. Der vorliegende Beitrag erläutert den optimalen Betrieb von Gast-Betriebssystemen und die begleitenden Partitionierungsmöglichkeiten auf der zSeries-Plattform und beschreibt die zusätzlichen Hardware- und Software-Einrichtungen, welche dies ermöglichen.     

CrossRef and the research experience

CrossRef is an independent membership association for building collaborative publishing technologies. Its mission is to provide services that enable the scholar to reach source material easily; it focuses on methods that are best achieved through collective agreement among publishers. The CrossRef network now covers millions of journal articles and other content items from hundreds of publishers. This article looks at CrossRef's significance for the online research experience, four years after the launch of the CrossRef initiative.     

The Effects of Darkness and Lightness Cues in the Visual Depiction of Political Actors Involved in Scandals: An Experimental Study

Reports about political scandals have increased lately. Yet the general impact of news visuals and the specific role of lightness and darkness cues in images of scandalized politicians remain unclear. With the help of an experiment, the present pilot study examined the influence of candidate images and the effects of particular image backgrounds (light versus dark). While the foreground of the image depicting a politician involved in a scandal remained unchanged, the background was systematically altered. The results revealed that a light background had a positive effect on recipients’ attitudes toward the politician. In contrast, participants exposed to a dark image background demanded a more severe punishment for the politician.     

Radio as a Screen Medium in BBC Arts Broadcasting

Today more than half of all radio listening in the UK is occurring through digital platforms. Within this context the BBC’s current arts proposition provides a valuable insight into how public service broadcasters are adapting and responding to this burgeoning digital audience. In particular, attention is drawn to the ways in which digital platforms are used to supplement and enhance the auditory listening experience. In doing so, the present article argues that radio continues to occupy a significant position in furthering public engagement with the arts due to, rather than despite of, advances in digital technology.     

Rediscovering the teacher within Indian child-centred pedagogy: implications for the global Child-Centred Approach

The Child-Centred Approach (CCA) is increasingly promoted within India and internationally as a response to the challenge of delivering quality education. From identifying and examining Indian indigenous and global concepts of CCA within traditional and contemporary child-centred pedagogic discourse, this paper reveals the complexities of underlying agendas within the domestic and international setting and the implications of this for the integration of CCA and the ‘child-centred’ teacher in India. Based on empirical analysis of teachers’ interviews, the findings demonstrate that the role of the teacher continues to be largely overlooked in spite of a willingness from teachers to engage within the child-centred pedagogic discourse. Disempowerment, a lack of autonomy and limited professional status are highlighted. Therefore, this paper calls for the rediscovery of the ‘child-centred’ teacher to advance from within the nation. Without this, it is asserted that the authenticity of the CCA model will continue to be compromised, and with it, any indigenous expressions of a similar epistemology will be fundamentally restricted.