The allure of ‘easy’: reflections on the learning experience in private higher education institutes in Egypt

Private institutions are increasingly visible in the higher education landscape of Egypt. Many of these institutions, however, are within the ‘demand-absorbing’ category, offered at relatively lower fees and requiring lower test scores for admission. Building on interview data, this paper looks at how the graduates of some of these institutes reflect on their learning experience. In the discourse of these graduates, the learning experience is described as ‘easy’ and less demanding. This ‘easy’ education is accepted, justified and even celebrated. Credential fetish and the social status associated with a higher education degree are central to the perpetuation of the allure of ‘easy’. However, ‘easy’ education is also condemned for its compromised quality and low status. The paper seeks to situate these competing and overlapping discourses on private institutes within the analysis of the structure of the education system in Egypt and the global neoliberal tide for education reform.     

Quality,pedagogy and governance in private Higher Education Institutions in Egypt

Building on a mixed method research approach, this article reports on an analysis of the difference between public and private higher education institutions (HEIs) in Egypt in terms of teaching methods, quality assessment approaches and alumni engagement. An analysis of the survey data compared the experiences of 1 713 graduates of both private and public HEIs. Qualitative case study data seeks to explain the noted differences and similarities. The analysis showed that both types of institutions fall short of providing student-activating teaching methods; engaging students in quality assessment; or supporting graduates through job placement services. The analysis related the similarity between the two types of institutions to the state governance approach and its focus on education inputs, recommending a shift to an accountability regime that is focused on education outcomes and performance.     

Video recording lectures: Student and professor perspectives

This paper investigated the use of special eyeglasses designed with a built‐in video camera and microphone for the purpose of recording classroom activities from the point of view of both the professor and the student. The aim is to eliminate the need for dedicated video recording in the classroom. This paper reviewed the various techniques used to record a lecture and highlighted the advantages and disadvantages of each. It also presented 10 activities from the point of view of the student and the professor, which may play a role in improving students' understanding of the lecture. The videos produced by the professor and student cameras were reviewed in terms of their effectiveness and usefulness with regard to the 10 activities. The results were analysed and conclusions were drawn based upon the findings of this study.     

Views of Omani post-basic education students about religious and cultural tolerance

The study aims to investigate the views of Omani post-basic education students (Grades 10–12) about religious and cultural tolerance. The sample consisted of 1390 male and female students in grades 10, 11 and 12, from four of Oman’s seven regions. A questionnaire was used to gather data, which consisted of 27 items divided into five domains. The results showed that students place a strong emphasis on the importance of religious and cultural tolerance, both within Oman society and worldwide. They are also not in favour of any type of aggression, religious and cultural symbols or the fuelling of disagreements between religions or cultures. The results also indicated that female students are more strongly concerned with tolerance than males, grade 12 students more concerned than those in grades 10 and 11, and students from Muscat more concerned than those in other less urban areas.     

A Person-Centered Approach to Students' Evaluations of Perceived Fear Appeals and Their Association With Engagement

A person-centered approach was employed to investigate how students' evaluation of perceived teacher utility value messages, i.e., fear appeals, as a threat and as a challenge, combined within individuals and how these combinations related to student engagement. Two studies were conducted with students in their final two years of secondary education. Empirically distinct clusters emerged at two time points in the academic year. Evaluating the message in the fear appeal at a higher level of challenge than threat was beneficial. Unexpectedly, high threat was associated with high engagement, as long as high challenge was also present, however, this combination was also related to high emotional disaffection. Moderate threat combined with moderate challenge had the most detrimental relationship with student engagement. Educational interventions should aim to increase the likelihood of a challenge evaluation.     

Jordanian School Counselor Involvement in School-Family-Community Partnerships

The purpose of this study was to identify the level of partnership between the school counselor, families and the local community in Jordan, as well as highlighting the factors that affect this partnership. A “School Counselor Involvement in School-Family-Community Partnerships Scale” was developed and administered to a sample of 152 school counselors in order to measure the level of such partnerships. The results indicated that the school counselors’ involvement was more prominent in providing services and information for students and parents, and coordinating efforts to raise the academic level of students. The results revealed that counselors’ attitudes, self-esteem, and school climate represented the most salient factors that affected school-family-community partnerships. Findings also recognized barriers to counselors’ involvement, including communication with parents and lacking the necessary skills. Based on the findings, it seems that Jordanian school counselors need training and efforts to overcome barriers related to partnership behaviors.     

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

The paper extends Aaker's previous empirical work on brand personality by exploring whether Swedish Universities communicate distinctive brand personalities in cyberspace. Employing a multistage methodology, data are drawn from the English Web sites of 17 Swedish universities and analyzed by using a combination of computerized content and correspondence analyses. Results indicate that some universities appear to have clear brand personalities, others take on a new face with regard to the obvious personality one would have initially associated them with, while others fail to communicate their brand personalities in any distinct manner. While illustrating a powerful but simple and relatively inexpensive way for institutions for higher education and brand researchers to study communicated brand personalities, this study also highlights the growing importance of brand positioning issues in internationalization and globalization of higher educational institutions.     

An Application of Multiple Intelligences in a Lebanese Kindergarten

This study is an application of a Multiple Intelligences-based approach to assessment and educational practice in early childhood years, the Spectrum Project, in a Lebanese kindergarten. A control group design was used. The Spectrum activities were manipulated for the whole academic year by 150 kindergarten students (75 girls, 75 boys), enrolled in one branch of a private school, while the other branch of the same school worked with the regular curriculum. The purpose of the study was to determine if, through assessment of those activities, a profile of children's abilities, strengths, and weaknesses could be identified. Means and standard deviations for every activity were reported. A second purpose was to investigate the relationship between the different domains or intelligences. Pearson product-moment coefficients were computed. Finally, the difference in the end-of-year achievement between the experimental and the control group was investigated. The data are discussed in terms of cross-cultural interpretations. Implications and recommendations for future research are presented.     

Understanding key drivers affecting students’ use of artificial intelligence-based voice assistants

Education and Information Technologies - Artificial intelligence (AI)-based voice assistants have become an essential part of our daily lives. Yet, little is known concerning what motivates...