基于销售理论构建企业销售信息系统的探讨

本文提出一种以对人分析为特点的销售理论思路,分析了现有CRM系统不足.销售是对关键人和关键意见领袖的销售,销售的是关键人关心的集成虚拟产品-产品、买点、卖点、选择标准、兑现性的集成,销售过程可用与客户关系、客户态度、客户信心等指标监测,描述出信息间关联关系表和主要流程,界定了“客户关系链”管理的概念.     

EGO‐TRAP: A Mobile Augmented Reality Tool for Science Learning in a Semi‐formal Setting

Abstract EGO‐TRAP is a cellphone‐facilitated interactive narrative game created at the Experimentarium in Copenhagen. Designed to support scientific literacy among students from upper secondary schools, the project is part of a reform that has increased focus on educational methods and alternative learning resources in Denmark since 2005, and that explores the educational potential of museums and science centers outside formal school settings. EGO‐TRAP can be called a “digital narrative” or Augmented Reality (AR)—a digital extension of a physical setting.