MEASURING THE IMPACT OF INCOME AND FINANCIAL AID OFFERS ON COLLEGE ENROLLMENT DECISIONS

This study analyzes the impact of demographic,socioeconomic, and financial factors on the enrollmentbehavior of accepted college applicants. The receipt offinancial aid had a positive impact on the enrollment decisions of accepted applicants. For every$1,000 increase in the amount of aid offered, theprobability of enrollment increased between 1.1% and2.5%. Grants and loans had the expected positive impact on enrollment, but work study did not enticeprospective students unless it was packaged with somegrant or loan assistance. Upper-income applicants wereless likely to enroll at this institution regardless of financial aid incentives.