A New Technique of Education

The rapid advance of science and technology in today's world threatens to heighten, rather than minimize, the coming crisis in education. This paper advocates that the technological advances now possible must include advances also in the methods of education. Those now engaged in modern engineering and science must apply their ingenuity and resources to major creative efforts in the art of teaching. As with all other intellectual tasks in the coming period, the educational process must also be visualized as a "man-machine" process. The brain and senses of the human teacher must be extended by new engineering systems. This paper discusses specific examples, including feedback as a concept in automatic or semi-automatic lecturing, and stresses that by removing from the duties of the teacher those tasks which can be done as well or better by machines the teacher is elevated to those tasks requiring the superior intelligence and sensitivity of a trained human being.     

Differentiating telephone surveys from telemarketing to increase response rates

The purpose of this study is to test whether including “I'm not selling anything” in telephone survey introductions reduces refusals and increases response rates. Experiences with and attitudes toward telemarketing also are assessed. Based on telephone interviews with an RDD sample of 655 in the Seattle metropolitan area, including the statement “I'm not selling anything” in the introduction does not significantly affect response rates. Only an introduction with a university reference significantly increases response rates. Also, respondents in the condition with no survey legitimization have a significantly more favorable attitude toward telemarketing than respondents in the condition with survey legitimization.