The contradictory effect of the ‘global’ on the ‘local’: Japanese behaviour and attitudes towards English use in local contexts

This paper aims to establish that globalised social and linguistic changes have a more complicated impact on local behaviours and attitudes than is believed. Based on statistical analysis of nationally representative surveys in Japan, the paper presents evidence against the following two propositions: (1) globalisation increases local demand for English use and (2) local enthusiasm for English-education reforms is a direct outcome of globalisation. The findings of the study suggest a significant disconnect between these discourses and reality. Therefore, this paper discusses the power of discourse in constructing images of globalisation and the global spread of English.