Influence of Cultural Differences on Advertisement Translation and Trademark Translation

Advertisement translation and trademark translation are becoming more and more prevailing and influential under the increasing development of internationalization of business. This paper attempts to an...     

The Requirement of Accuracy in Business English Translation

With the increasing development of internationalization of business,the international business English translation is becoming more and more prevailing and influential.The special nature of business English translation makes a high requirement for the accuracy in translation,and several techniques can be taken to meet this demand,such as adding or cutting off words,applying set formal sentences,using abbreviation and the structure of four words.This paper aims to introduce measurements so that the translation in the target language would be more accurate,faithful and pure,and that the business activities could be smooth and successful.     

Influence of Cultural Differences on Advertisement Translation and Trademark Translation

Advertisement translation and trademark translation are becoming more and more prevailing and influential under the increasing development of internationalization of business. This paper attempts to analyze the influence of cultural differences on advertisement translation and trademark translation. It finds that advertisement translation and trademark translation are under the impressive influence of the differences between Chinese and Western cultures. This paper aims to stress the cultural differences in advertisement translation and trademark translation and reminds translators of the importance of noticing cultural differences and finding a proper point between foreign cultures and native cultures.     

用三微视角开启语文教学的另一扇窗

随着时代的进步,科技的飞速发展,信息技术与课程整合已成为教育改革的一道亮丽的风景线。信息技术作为一种现代化的教学手段已越来越多地走进初中语文课堂。运用微博微信,微电影这三种手段来辅助教学更能体现图文,声情并茂的特点。这样不仅调节课堂学习的氛围,促进学生的认识活动由感性向理性飞跃,使内容化静为动,化难为易,提高课堂的效率,更使语文教学充满生活气息。紧跟时代潮流,更易于让学生接受教育。