病毒式营销“入侵”图书出版业

像“关系营销”、“危机营销”和“整合营销”等营销理念一样，“病毒式营销”吸引着出版界的目光。然而，到目前为止，对“病毒式营销”在图书出版业中的运用及其适应性研究却少有人涉及本文力求从适应性的两个角度——正效应和负效廊．展开对病毒式营销在图书出版业中的运用与实施过程中存在的问题逐一讨论．旨存为出版社提高图书营销效益提供一些思路。     

2016年中国电视榜

最适合抢红包的春晚:央视春晚 2016年的央视春晚首次开辟了一个主会场和东南西北四个分会场的形式,扩大了春晚的地理空间,在主会场的舞台设计上,采用135块可升降的地屏组成;分会场中让观众印象深刻的是广东分会场的《冲向巅峰》节目,节目的伴舞选择了540个智能机器人和29架无人机,这在春晚历史上属首次.     

高校教师管理激励机制探析北大核心

教师管理激励机制对于调动教师队伍的工作积极性、保证教学质量及保障其育人功能的实现意义重大。高校管理工作者应重视并切实发挥高校激励机制的功能作用,进一步丰富激励手段,构建合理的考评机制,树立以人为本理念,鼓励教师参与学校民主管理,推行有效的岗位竞聘机制,健全完善教师管理激励机制。     

浅谈贵州小花苗音乐文化特征

贵州小花苗作为苗族的一个重要分支,在西部苗族文化中具有代表性.本文通过对贵州省小花苗苗族音乐文化的研究,加深对西部苗族文化的认识.全文首先结合东中部苗族介绍小花苗的独特性文化,再对小花苗音乐文化的特点、发展现状进行了分析,最后对于小花苗传统音乐文化的传承与发展进行了一定研究.     

一件终身难忘的事

实习没几天就发生了一件使我终身难忘的事。一天下午,我的心情不愉快,再加上小朋友都盼着爸爸、妈妈来接他们回家,活动室里乱成一片。我烦躁地大喊了几声,想让小朋友安静下来。可是事与愿违,没有一个小朋友听我的。为了     

谁动了我的蜂蜜

小熊有一个秘密,他没告诉任何一个朋友。在他的树洞里,有一张软软的床,床底下有一个黑黑的大皮箱,皮箱的下面有一块硬硬的木板,木板的下面有一个暗暗的洞,洞里面藏着小熊最最最爱的好大好大的一罐蜂蜜。可是有一天,小熊发现,他的最最最爱的蜂蜜少了一半,他生气地在树林里喊着:“谁动了我的蜂蜜?”     

宽则得众

"一个脚跟踩扁了紫罗兰,它却把香味留在那个脚跟上",这是宽容;"忍一句,息一怒,忍一事,少一事",这是宽容;"宠辱不惊,坐看庭前花开花落;去留无意,漫随天边云卷云舒",这也是宽容。宽容,不是胆小无能的懦弱,而是海纳     

Effect of postsecondary education on the economic status of persons who are deaf or hard of hearing

This article examines the effect that postsecondary education has on earnings and the duration of time spent in the Social Security disability programs for young persons who are deaf or hard of hearing. Our hypothesis is that investments in postsecondary training increase the likelihood of employment for persons who are deaf or hard of hearing and thus reduce dependency on disability-related income support programs. A longitudinal data set based upon records from the National Technical Institute for the Deaf and Social Security administrative records is used for this analysis. We find that those who graduate, even those who graduate with vocational degrees, experience significant earnings benefits and reductions in the duration of time spent on federal disability programs when compared with those who do not graduate with a degree. This finding suggests that reductions in the duration of time spent on Social Security programs are not limited to those with the highest level of scholastic aptitude and that investments in post-secondary education can benefit a broad group of deaf and hard-of-hearing persons. In addition, the data show that individuals who attend college, but withdraw before graduation, fair no better economically than individuals who never attended college.