Many choices,one destination: multimodal university brand construction in an urban public transportation system

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.     

Translating quality in higher education: US approaches to accreditation of institutions from around the world

This article reports on findings from a sociolinguistic qualitative study exploring inter-discursive relations manifested in the approaches and strategies that regional accrediting agencies in the United States utilise when recognising foreign universities. Even as most countries have developed national quality assurance systems and whilst international rankings comparing institutions globally are available, a growing number of universities around the world seek recognition from American regional agencies. By comparing policy statements, manuals, guidelines and other documents, and after interviewing top-level officers at US accrediting agencies, this study makes explicit the assumptions and central discourses associated with US accreditation of non-US institutions of higher education, from the accreditors’ perspective. Following constant comparison and cultural critical discourse analysis, the study reveals concerns about the equivalency of quality, emphasis on capacity building and reluctance toward adapting US standards. An interest in building international partnerships, in order to respond to globalisation, is also identified.     

Universal and Specific Services for University Students with Specific Learning Disabilities: The Relation to Study Approach,Academic Achievement,and Satisfaction

In recent years, an increasing number of students with specific learning disabilities (SLDs) have enrolled in universities. The present exploratory study examined the frequency of use and appreciation of universal (open to every student) and specific services (offered to students with SLDs) and their relation to age, academic achievement, satisfaction, self-efficacy, and use of self-regulated learning (SRL) strategies. Participants were 147 Italian university students with SLD diagnoses (42 males; mean age: 22.49, SD = 3.29). Results showed that, overall, the frequency of use and appreciation of specific services were positively related to academic satisfaction, self-efficacy, and SRL strategies. Furthermore, frequency of use of compensatory tools and dispensatory measures was positively associated with academic achievement. These findings suggest that universities play an important role in supporting students with SLDs during their academic years by providing them with useful services and accommodations.     

Planning changes to health library services on the basis of impact assessment

Background: Various methods of impact assessment for health library services exist, including a toolkit developed for the UK. The Knowledge, Resource and Information service (KRIS) for health promotion, health service commissioning and public health (Bristol area, UK) commissioned an independent team at Aberystwyth University to provide an impact assessment and evaluation of their services and to provide evidence for future planning. Objective: The review aimed to provide an action plan for KRIS through assessing the impact of the current service, extent of satisfaction with existing services and views on desirable improvements. Methods: Existing impact toolkit guidance was used, with an adapted impact questionnaire, which was distributed by the KRIS staff to 244 users (response rate 62.3%) in early 2009. The independent team analysed the questionnaire data and presented the findings. Results: Users valued the service (93% considered that relevant information was obtained). The most frequent impacts on work were advice to patients, clients or carers, and advice to colleagues. Literature searching and current awareness services saved staff time. Many users were seeking health promotion materials. Conclusion: The adapted questionnaire worked well in demonstrating the service impacts achieved by KRIS, as well as indicating desirable improvements in service delivery.     

Inclusion and social exclusion issues in university education in prison: considerations based on the Italian and Spanish experiences

ABSTRACT

This paper focuses on university education in prison as a strategic tool for building social inclusion. Using quantitative and qualitative methods, it examines the Italian and Spanish experiences in this area. In Italy and Spain, the idea of punishment having a rehabilitative function has been supported by strong motivation to achieve this ideal. In both countries, the way in which inmates are treated by the prison system was established to oppose prison systems designed by authoritarian regimes. However, the rhetoric of rehabilitation that is now prevalent seems to morally legitimise imprisonment and encourage the emergence of forms of ‘symbolic violence’. For these reasons, focusing attention on higher education in prison takes the form of an analytical and critical exercise that is particularly useful, as it allows the distance between prison and society, and prison and prisoner stereotypes, for example, to be questioned. It also enables the transformative effects that education has on the individual and on the system, beyond any rhetoric of treatment, to be understood.     

Reducing subjectivity in special education referrals by educators working with Latino students: using functional behavioral assessment as a pre-referral practice in student support teams

Over the past several decades, the Latino population throughout the USA has demonstrated significant growth and exceeded that of other ethnic minority groups. This influx is particularly evident in the student enrollment of US schools as the number of Latino students has increased by approximately 10 million within the past 10 years. With this dramatic increase, there are a number of critical issues that present significant barriers to a high-quality educational experience for Latino students, specifically overrepresentation of Latinos receiving disciplinary actions and the high number of referrals to special education evaluation for emotional and behavioral disorders. This paper will discuss the impact of the Latino population in US schools, the concern of overrepresentation and biased referrals, and the use of a culturally attuned functional behavioral assessment as a pragmatic solution to better serve this growing population.     

Cognitive regulation outdoes behavior regulation in predicting state standardized test scores over time

Metacognition and Learning - Individual differences in self-regulation have been a topic of increased empirical research. However, few investigations have been conducted on how sub-components of...     

Monitoring the ‘Enlaces’ educational computer network

The use of networks in education is experiencing world-wide growth. Many schools have taken advantage of the reduction of price in modems, the emergence of electronic bulletin boards and world-wide web pages with educational content, and the availability of software for public participation in networks. Nevertheless, little information is available about the quality and quantity of existing network traffic; information that would allow organizations, network project administrators and supporters, to evaluate its impact, know its usage, evolution and projections. This paper presents some of the traffic monitoring mechanisms presently in use in a Chilean educational network (the Enlaces Project), together with examples of the information collected through these mechanisms.     

Automated finger spelling by highly realistic 3D animation

We present the design of a new 3D animation tool for self‐teaching (signing and reading) finger spelling—the first basic component in learning any sign language. We have designed a highly realistic hand with natural animation of the finger motions. Smoothness of motion (in real time) is achieved via programmable blending of animation segments. The hand is utilised by a programme that automatically converts text to finger spelling with controllable playback speed and playback views. The programme can be operated in two modes for two basic applications: learning to read (finger spelling) and learning to sign. For both modes, multi‐sided views are provided. In addition, for the signing mode, a mirror view is provided for the common technique of using a mirror for feedback in practising finger spelling. An additional view revealing the joint structure of the hand allows the signer to practise the subjective view without having to guess the position of the fingers. This is the first example of highly realistic 3D animation that can be used practically to teach a basic aspect of sign language. The method is applicable more generally to sign language, and this finger‐spelling application should be regarded as a first step toward the extension of highly realistic 3D animation to sign language in general.     

Feedback mechanisms in learning virtual community settings

This paper introduces a set of services for the creation of on-line surveys, questionnaires, exams and self-assessment tests within a virtual community system used in e-learning settings. The system, called ＂Online Communities＂, is a dynamic web application used as platform for blended learning activities by the Faculty of Economics of the University of Trento. The functionalities added to the platform are contextualized into virtual communities, where activities take place. This allows us to create, submit and analyze questionnaires within and/or outside the boundaries of a community. Furthermore, the system allows to manage libraries of queries organized by the teacher/administrator of the community according to topics and levels of difficulty, in order to produce tests and generate self-assessment sessions on behalf of students. The addition of a questionnaire/ poll/self-assessment tool to a virtual community system can add a lot of interesting features, mainly using the inheritance mechanism implemented among different hierarchically-connected communities. This paper will present these functionalities and highlight one of these services, precisely the one dedicated to self-assessment. In the system, self-assessment tests have indeed a double nature： （1） They are useful to students for checking their own level of preparation; and （2） They are useful to lecturers as an indicator of the level of preparation reached by the students. In order to encourage the use of the system within the whole educational process, and not to limit the real use of the service to the period of the final exams only, the possibility has been foreseen for each participant to share his/her own test results, comparing them with the other members of the community, and even offering real ＂challenges＂, thus transforming passive and ＂solitary＂ learning into something much more stimulating and ＂social＂.