Optimizing Radio Advertising in North Queensland,Australia: A Mathematical Programming Approach

Decision making could be described using 2 steps: (a) understanding the effects of a particular course of action and (b) selecting an action given this knowledge of effects. It is my contention that businesses wanting to advertise in radio have only partial information about the marketplace. There are approximately 500 commercial and community radio stations in Australia. However, only commercial radio stations, which make up 47% of the total radio stations in the country, systematically conduct radio surveys. In this article, I profile radio audiences in North Queensland, Australia using the list of values measure (LOV; Kahle & Kennedy, 1989). Also, I present the combinations of commercial and community radio stations that could deliver the maximum possible impact on the pertinent target market.     

Early Learning in CRESPAR

The goal of the Center for Research on the Education of Students Placed At Risk (CRESPAR) Early Learning program is to ensure that young children reach the 1st grade with the necessary skills and competencies to be effective learners. This goal has been accomplished by 2 integrated areas of research. One area of research focuses on the development of effective practices that promote the development of language and literacy skills in young children. A 2nd area of research examines the systemic issues regarding school policies and teachers' beliefs and expectations that affect classroom practices. Over the past 5 years, the CRESPAR Early Learning Program has been conducting research in these areas, which has added to our understanding of how children learn and what teachers think that they can learn.