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本文提出一种以对人分析为特点的销售理论思路,分析了现有CRM系统不足.销售是对关键人和关键意见领袖的销售,销售的是关键人关心的集成虚拟产品-产品、买点、卖点、选择标准、兑现性的集成,销售过程可用与客户关系、客户态度、客户信心等指标监测,描述出信息间关联关系表和主要流程,界定了“客户关系链”管理的概念. 相似文献
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W. H. Dowdeswell 《International Journal of Science Education》2013,35(1):51-56
summaries English In Britain, the range of new resources developed in the 1960s and early 70s for science teaching in secondary schools have achieved considerable success. However, there are still widespread criticisms by both students and teachers that school science curricula tend to be inward‐looking, divorced from human considerations and unrelated to the influences of technology. Evidence that attitudes to technology among secondary school teachers may be changing is provided by the existence of three new projects; two covering the 13‐16 age range and one the 16‐18. The three projects, although organized quite differently, have much in common. Thus each is developing new kinds of teaching materials which take into account not only the applications of science but also economic, social, ethical and aesthetic considerations as well. The introduction of these new resources will require teaching approaches some of which are at present unfamiliar to many students and some teachers. The development of technology in an educational context could well become a feature of the science curricula of our secondary schools in the 1980s. 相似文献
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