The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.     

Embracing the Opportunities Ahead: An Analysis of Communication Position Announcements for 2013–2014

Knowing what the Communication job market is can be helpful and informative when planning how to build a program of study or research. On the other side, those who are looking for a job or are preparing for future job hunting also need knowledge about the current job market to help make decisions and predictions. To facilitate these processes, this article surveys the entirety of job postings posted on NCA’s CRTNET service and Spectra publication over the course of 2013 and 2014. The analyses provide an in-depth look at what kind of positions are being offered, which have tenure-track options, what degrees are required, if and what research methodological experience is needed, what kind of institution is offering the position, whether grant and/or teaching experience is desired, and what kinds of topical specializations are sought after.     

战略管理在供应链中的应用

本提出在供应链管理中应该应用战略管理的思想，以提高供应链对环境的适应与对策能力。主要应用方法有：供应链构建必须符合核心企业战略的要求，企业应制定供应链发展战略，核心企业要确定供应链的使命，小企业加入供应链的选择战略，确定供应链的目标，无核心企业的产业供应链战略，供应链品牌战略和供应链的技术战略等。     

请到我的烟囱街来

1.我的烟囱街 我的名字叫莱娜·玛丽亚·约翰松.我住在城里. 我和妈妈一直住在这个城市里,但早先我不住在烟囱街.我小时候竟不住在烟囱街,真是太可惜了.没有比烟囱街更可爱的地方了.