‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements

Sports gambling is a well-established practice in Israel, whose beginnings can be traced to 1951. In recent years, the activities of the Israel Sports Betting Board (ISBB), also known as the ‘Toto Commission’, have become extremely popular with the public at large, and especially with sports fans. The study examines the changing advertising messages and creative appeals featured in the ISBB’s various advertising campaigns throughout Israeli history, and specifically the broad social meanings that can be inferred from these campaigns. The findings illustrate how significant structures of meaning in advertising function as reflections of the state of sports and society in Israel and as representations of some of the most salient phenomena in these domains. For example, for many years advertisements have been dominated by male presence, reflected primarily in the featured characters and language representations. Also prominent are representations of militarism as well as global biases, which are illustrated by the use of English in the local Israeli gambling brand name (‘Winner’), for example.     

ADORNO AND HORKHEIMER: DIASPORIC PHILOSOPHY, NEGATIVE THEOLOGY, AND COUNTER-EDUCATION

From a contemporary perspective, the work of the Frankfurt School thinkers can be considered the last grand modern attempt to offer transcendence, meaning, and religiosity rather than "emancipation" and "truth." In the very first stage of their work, Adorno and Horkheimer interlaced the goals of Critical Theory with the Marxian revolutionary project. The development of their thought led them to criticize orthodox Marxism and ended in a complete break with that tradition, as they developed a quest for a unique kind religiosity connected with the Gnostic tradition and emanating, to a certain extent, from Judaism. This religiosity offers a reformulated Negative Theology within the framework of what I call "Diasporic philosophy." In his later work, Horkheimer explicitly presented Critical Theory as a new Jewish theology. Rearticulating Critical Theory is of vital importance today, both for understanding the current historical moment and for going beyond the oppressive dimensions of Critical Pedagogy. This article does not satisfy itself by offering a new reconstruction of Critical Theory; its goal is to offer a blueprint for a Diasporic counter-education that transcends Critical Pedagogy and goes beyond the emancipatory dimensions of Judaism itself.     

The human factor in the historical development of the media: Israeli sports pages as a case study 1

The current study attempts to present a unique, initial contribution to existing models of communication media's historical development, by calling attention to the parallel processes taking place within the journalist community itself. By means of in-depth interviews with male and female sports journalists in Israel, breakthrough, establishment, defense and adaptation mechanisms to a new journalistic reality can be identified as part of the generational and societal changes that have taken place in the newsroom.     

The Quality of Online and Offline Relationships: The Role of Multiplexity and Duration of Social Relationships

Recent studies have shown that adolescents use the Internet not only to maintain social relationships with distant relatives and friends but also to create new relationships online; some of these friendships become integrated into their social circle. Research has focused mainly on the effect of the Internet on existing relationships or the nature of online-only ties, so studies comparing the quality of online and face-to-face relationships are missing. The goal of this study is to bridge this gap. In keeping with previous studies on social association, we argue that the quality of social relationships is dependent on duration and diversity of topics and activities carried together. Time is important, as it facilitates the development of a collective shared history and identity. Intimacy develops through the participation in shared activities and discussion of diverse issues of personal concern. Using a representative sample of the adolescent population in Israel, we find that closeness to a friend is a function of social similarity, content and activity multiplexity, and duration of the relationships. Friendships originated in the Internet are perceived as less close and supportive because they are relatively new and online friends are involved in less joint activities and less topics of discussion. The implications of the findings are discussed.     

Trade-offs between knowledge exploitation and exploration activities

This paper explores trade-offs between knowledge exploitation and exploration activities. The study of exploitation and exploration activities is not new; however, rarely has past research perceived exploitation and exploration activities as two edges of one continuum. Furthermore, little evidence has been reported as to the actual trade-offs that firms face when launching either exploration or exploitation activities. This paper sets about filling this gap by addressing the following question: To what extent does an investment in one exploitation activity hinder the development of an exploration activity within the firm? A new process innovation targeting the exploitation of the firm's internal capabilities through an extensive component reuse and reconfiguration program is studied and the implications for inter-related exploration activities, such as the development of engineers' expertise is examined. To reveal the trade-offs between exploration and exploitation activities, both changes within and between these exploitation and exploration activities, over time, are studied. Based on data drawn from an in-depth study of several product development project teams in one high-tech company, we conclude that by investing in exploitation activities, a firm may limit some specific exploration activities.     

Attachment,self-esteem and test anxiety in adolescence and early adulthood

The purpose of this study was to assess how attachment dimensions (anxiety and avoidance), self-esteem, and three subscales of test anxiety – cognitive obstruction, social derogation and tenseness are related in two age groups: adolescents and college students. Participants (N?=?327) completed relevant questionnaires. Results showed that college students revealed higher test anxiety than did high school students on the cognitive obstruction and tenseness scales, whereas high school students revealed higher social derogation than college students. Anxious attachment was related to all three sub-scales of test anxiety and avoidant attachment was related to cognitive obstruction among college students and to tenseness among high school students. Most of the correlations between anxious attachment and test anxiety were mediated by self-esteem among high school students. The mediation ability of self-esteem was weaker among college students.