Public Attitudes toward Polls: Evidence from the 2000 U.S. Presidential Election

This study investigates the perceived impact of election polls,focusing on the hotly contested 2000 U.S. presidential election.Survey data from 558 individuals gathered during the final daysof the election campaign are analyzed to examine beliefs thatthe polls greatly affect other voters, general views of pollsas good or bad for the country, beliefs about whether pollstersinfluence their results to come out a certain way, and supportfor banning election-night projections. Results indicate thatmost respondents felt the polls had no influence on themselveswhile still affecting others. Respondents exhibiting these ‘third-person-effect’perceptions were significantly more likely than others to believethat election polls are a bad thing for the country. Negativeperceptions of polls and beliefs that pollsters try to influenceresults were also related to general distrust of the news media.Negative views of polls in turn were associated with increasedsupport for prohibiting election-night projections. In general,the results illustrate the dependency of negative views aboutpolling on fears of untoward effects on voters, in particularthe fear that polls and election projections might lend supportto candidates opposed by the respondent.     

Perceived Message Effectiveness Predicts Information-Seeking Behavior

This study examined whether perceived message effectiveness (PE) predicted information-seeking behavior in the topical domain of colon cancer. Participants (N = 277) viewed one of three video messages (news, testimonial, and animation) that advocated screening for colon cancer. Information-seeking behavior was operationalized as reading time for a subsequent message about colon cancer. The proposed mediation model successfully reproduced the pattern of data, thereby providing evidence that PE predicts behavior via intention.     

Investigating the learning challenges presented by digital technologies to the College of Education in Kuwait University

There is now widespread recognition that digital technologies, particularly portable hand held devices capable of Internet connection, present opportunities and challenges to the way in which student learning is organized in schools, colleges and institutions of higher education in the 21st Century. Traxler, Journal of the Research Centre for Educational Technology, 6(1), 3–15 (2010) suggests such devices are pervasive and ubiquitous, conspicuous and unobtrusive, noteworthy and taken-for-granted with everyone typically owning one, using one and often having more than one. As a consequence it has been argued that the availability of such devices, controlled mainly by the student and not the teacher, has the potential to change the traditional dynamics and pedagogical patterns of the learning environment (Burden et al. 2012). Education institutions, however, typically remain organized around spatial and temporal considerations such as buildings, timetables, calendars and internal structures which are designed to classify and manage students. In the case study reported here students and faculty teaching staff from the College of Education in the Kuwait University were surveyed in order to assess their access to such technologies, their capability to use them effectively in support of achieving planned learning outcomes and the implications for change that could emanate from such findings.     

The BioSS Challenge - A demonstration of sampling bias

A sampling problem is described which was given to the general public to illustrate the problems of bias and the need for randomisation when sampling.