英国超市消费现象分析及其启示

英国超市消费逐年增长 ,其经营方式更加灵活 ,销售领域更加广泛。中国是一个人口大国 ,随着居民收入水平的不断提高 ,消费水平也必然不断提高 ,如何使我国超市消费成为新的消费热点 ,引导超市经营向良性发展 ,我们可以透过英国超市消费现象 ,得到很好的启迪     

基于C/S模式的通用题库管理系统

分析了题库建设的必要性及以往题库系统中存在的问题，介绍了校园网上基于Client／Server模式的通用题库管理系统的结构设计及实现技术。     

长沙地区第四纪地质若干问题探讨

本文对长沙地区第四纪地层、沉积环境及新构造运动等方面进行探讨,指出:1)下更新统与中更新统的分界线应放在白沙井组与新开铺组之间较为合理;2)更新世以来,本区环境为河湖演替的发展过程,“白沙井”组为中更新世早期河流沉积;3)由于中新生代以来地幔上拱引起洞庭坳陷沉降,致使区内出现南升北降的掀斜变形;4)继承性构造活动和新生的构造,集中表现在湘江两岸的阶地变形及 NNE、NE、EW 向三组断裂,这些新构造均发现在晚更新世以前地层中,说明该区近期属地壳运动较稳定的时期。但晚更新世以后的构造形迹需进一步查明,而一些重大工程仍需进行系统工程地质及地震地质方面的调查与研究。     

一种基于存储过程的BOM遍历算法

BOM是ERP系统中的基础数据，其数据结构的确定与操作算法的设计直接影响到ERP系统的效率。通过对BOM概念的分析，提出一种基于存储过程的BOM的遍历算法，同时介绍了将遍历算法与Dephi6.0的树形控件相结合，实现从数据库中提取产品数据，直观地显示BOM的层次关系的方法。     

Motivation for online impulse buying: A two-factor theory perspective

Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that e-retailers can use to either arouse consumers’ desire or decrease their self-control to evoke their purchase impulses. This study seeks to explicitly identify the factors associated with online store design and sales promotion stimuli that most affect online impulse buying behavior throughout the consumer decision-making process. Drawing on the two-factor theory, it successfully identifies the hygiene and motivation factors that trigger online impulse buying. The questionnaire responses of 239 valid respondents revealed that most of the hygiene factors are associated with the design of online stores, and all of the motivation factors are forms of sales promotion stimuli that effectively facilitate online impulse buying and present utilitarian or hedonic benefits to consumers. This study also identifies the most effective sales promotion stimuli and offers a comprehensive checklist for Web designers. Moreover, the distribution of motivation and hygiene factors for each stage of the EKB model is uneven, and some stages include only hygiene factors. The findings of this study demonstrate that the triggers of consumers’ online shopping behavior do not always apply to online impulse buying, and have important implications for impulse buying research and practice.     

过度竞争下大型百货店的促销行为分析

在零售业过度竞争的状态下,大型百货店在竞争中表现出了许多过度促销的特征。在现有文献的基础上,分析总结大型百货店过度促销的表现,指出了过度促销的原因,初步探寻了过度竞争与过度促销的关系,并提出了在过度竞争状态下,企业解决过度促销的方式。     

“格子铺”经营中存在的问题及对策

格子铺作为一种新型的零售业态,近几年在国内得到蓬勃发展。然而,这种新型经营模式在其运作过程中却存在着诸如内部管理不规范、商品缺乏个性、质量纠纷多等问题。对格子铺的合理选址、个性装修及推进其内部管理科学化等方面的对策探讨,将有助于推动其持续、健康发展。     

《杜十娘怒沉百宝箱》与晚明社会

《杜十娘怒沉百宝箱》是晚明社会思潮的产物。它超越了前代负心故事;反映了晚明人的金钱观;颂扬了对自身人格和尊严的捍卫与维护。从而,它优于同时代的其它短篇小说而成为最璀璨的明珠之一。     

通信网络中的信息安全问题

信息安全是网络应用的重要保证。本文从信息的存储、用户人网、存取权限、防火墙、数据加密五个方面介绍了网络中信息安全的技术保证,切合实际地给出了一些解决网络安全的方法     

Differential effects of norm-referenced and self-referenced feedback on performance expectancies,attributions, and motivation

When feedback is provided to students in a norm-referenced manner that compares the individual's performance to that of others, people who perform poorly tend to attribute their failures to lack of ability, expect to perform poorly in the future, and demonstrate decreased motivation on subsequent tasks. The present study examined the hypothesis that the deleterious effects of failure might be attenuated when failure is expressed in self-referenced terms—relative to the individual's known level of ability as assessed by other measures. In this study, subjects received feedback indicating that they did well or poorly on an anagram test, and this feedback was described as either norm-referenced (comparing the individual's performance to that of others) or as self-referenced (comparing performance to other measures of the individual's ability). As predicted, compared to norm-referenced failure, self referenced feedback resulted in higher expectancies regarding future performance and increased attributions to effort. Contrary to expectations, attributions to ability were not affected. The implications of the results for the structure of academic feedback are discussed.