不对称品牌联盟对弱势品牌稀释研究:"攀龙附凤"还是"引火烧身"?

本研究借助最小均方联结模型来解释和分析不对称品牌联盟对弱势品牌的稀释作用.同时,利用实验证明了该种稀释作用的存在,而且可以利用业务多元化和品牌互补性来调节或减缓该负面作用.该研究对中国日益盛行的国内和国际品牌联盟提出警示即中国品牌与国际品牌的联合可能由"攀龙附凤"的惊喜落到"引火烧身"的恶果.     

Children's sensitivity to rime unit frequency when spelling words and nonwords

This paper presents two experiments investigating 8–9 year old children's sensitivity to rime level sound-spelling correspondence units when spelling words and nonwords. In Experiment 1, children spelled more words correctly if they contained a common rime unit rather than a unique or irregular unit. In Experiment 2, children spelled more words and nonwords correctly if they had many rime unit neighbours; words and nonwords with average or few rime unit neighbours were spelled less well. These findings show that children's spelling can not be described simply according to one-to-one phoneme-grapheme mapping. Instead, children are sensitive to lexical factors such as rime unit sound-spelling correspondence. The findings are interpreted within the framework of a connectionist model of spelling development.     

Word recognition: The interface of educational policies and scientific research

As a result of a tremendous amount of research in educational, cognitive and developmental psychology on the nature and acquisition of reading skills, practitioners have a goldmine of evidence upon which to design effective educational programs for beginning and problem readers. This evidence is highly consistent in terms of delineating different stages of reading that young children pass through, the types of skills that they are to acquire, and the sorts of difficulties that they are likely to encounter. The purpose of this paper is to broadly outline current knowledge of the beginning stages of reading acquisition for both normal and problem readers and to relate this knowledge to current language arts curricular practices in North America.