Technology adoption,consumer inattention and heuristic decision-making: Evidence from a UK district heating scheme

This paper contributes to the debate on the energy efficiency paradox according to which consumers fail to adopt cost-effective, energy efficient technologies over less efficient technologies and therefore fail to reduce energy consumption. Both traditional and behavioural theories are used to investigate the decision-making process of residential consumers with empirical evidence based upon a specially designed quasi-experimental survey of 784 households on the decision to connect to a district-heating system, a more energy efficient alternative to individual heating systems. The results suggest an internal discount rate of around 36 per cent for homeowners, a signal that consumers undervalue future energy costs. We also find the household’s decision to be negatively affected by years of payback up to around 7–8 years. Our findings suggest that neglecting consumer inattention and heuristics can lead to biases which cast doubt on the existence of the energy efficiency paradox. We believe that these results help to explain why some consumers are unlikely to invest in energy efficient technology, particularly those on low incomes.     

空前巨变:改革开放以来中国社会的六大跃迁

改革开放以来,中国社会正在经历空前的巨变,一是中国社会正在经历世界空前规模的城市化;二是中国正在经历空前的工业化和非农产业化;三是中国社会正在经历空前的市场化;四是中国社会已经成为人流、物流、资金流规模空前的流动社会;五是中国社会已经逐步进入规模空前的消费社会;六是中国社会已经成为一个规模空前的开放的信息社会。     

The impact of consumers’ perceptions regarding the ethics of online retailers and promotional strategy on their repurchase intention

Cause-related marketing (CRM) has become increasingly popular and widely adopted by large companies. However, not much attention has been paid to the effect of CRM on small or unknown online retailers. As ethical concerns about the Internet continue to rise, consumers' perceptions regarding the ethics of online retailers (CPEOR) become important when making a purchase decision. This research uses the self-signaling theory to examine how online retailers’ information management and promotional strategy (CRM vs. Price Discount) may emit signals and impact on the consumers’ repurchase intention. It was assumed that a high CPEOR would work better with a CRM-based strategy, which is fundamentally aligning in ethics. However, the experimental results surprisingly revealed that when CPEOR was high, the consumers’ repurchase intention increased in the case of a Price Discount-based promotion when compared to a CRM-based promotion; the effect was the opposite when consumers’ CPEOR was low. ANCOVA was used to analyze the data while setting certain variables as covariates. This research is a meaningful contribution to the literature and serves as an important reference for e-commerce practitioners to understand how they can wisely manage the information on the online storefront to signal their consumers and create an incremental value for the business.     

饭店开发女性市场初探

随着社会的发展,女性地位的提高,女性出游人数在逐渐增加,在饭店业的低迷阶段,如何抓住女性市场应该成为饭店经营者关注的课题.     

武汉市电脑体育彩票消费者心理细分研究

本文运用问卷调查法、数理统计法、文献资料法,并以生活方式细分为基础来研究武汉市电脑体育彩票消费者各心理细分集群特征,为制定合理的电脑体育彩票营销策略做出相关的可行性建议。     

对NBA市场开发成功经验的分析

拥有特殊的运营机制是NBA市场开发成功的前提;以消费者需求为中心,提供优质的竞赛产品是NBA市 场开发成功的根本;建立全球化的市场战略是NBA市场开发成功的关键。     

依旧隐形的说客——万斯·帕卡德广告批判思想的50年见证

广告的本质功能是信息告知还是劝服一直是学术界研究的核心问题,50年前万斯·帕卡德深刻揭示了广告运用各种隐形的技巧对消费者进行愚弄与操纵,对社会带来的重重忧虑。本研究对作者的广告批判思想进行了重新解读,认证了在新的传播背景下,广告不仅有消退其劝服特性而且还演绎得更为隐形,因而提出要加强对消费者的广告教育,为社会一个净化的广告业,呼唤广告向信息告知本位的回归。     

《消费者权益保护法》惩罚性赔偿条款适用浅见

《消费者权益保护法》第49条是目前我国唯一的有关惩罚性赔偿条款。针对我国消费者雏权意识的不断增强，从我国现状出发，制定的——惩罚性赔偿条款(第49条)具有一定的实用价值和现实意义。     

消费态度评测与转变的模型及方法

本以消费态度与消费行为之间的一致性为基础，介绍了比较消费态度相对高低的一种常见的模型以及据此设计转变消费态度的有效营销策略的思路与方法。     

Quantitative evaluation of persuasive appeals using comparative meta-analysis

Message appeals are a key component of communication campaigns and an important source of campaign influence. However, research on them is heavily fragmented and it is difficult to generalize findings from the many diverse field studies. Based on a large and unique data set using quantitative and qualitative meta-analyses, this research provides measures of the relative impact of each type of appeal, as well as the major differences among them, and identifies the moderating variables that lead to a better understanding of each. This investigation is based on persuasion research, which provides a framework for understanding the unique characteristics of these advertising appeals. It highlights empirical gaps in the academic literature and acts as a conceptual guide for our research hypotheses. Results reveal weaker effect sizes than those previously reported in the literature and show important differences among appeals that lead to a “hierarchy of appeals.” Specifically, emotional appeals, led by sex and humor, appear to be more effective than fear and rational appeals. The study finds new theoretical and empirical generalizations; some results are counterintuitive and differ from findings generated from single appeal studies. Findings are of theoretical and practical importance.