REAL: Ein ressourcenadaptierendes mobiles Navigationssystem

Zusammenfassung.   Die intelligente Ressourcenadaption ist eine der gro?en Herausforderungen für die n?chste Generation mobiler Navigationssysteme. Da man typischerweise mehrere Fortbewegungsarten oder Verkehrsmittel kombinieren muss, um an einen Zielort zu gelangen, muss sichergestellt werden, dass mobile, allgegenw?rtige Navigationshilfen dies über eine jeweils situationsangepasste Benutzerschnittstelle unterstützen. Der notwendige Wechsel zwischen verschiedenen Positionierungstechnologien soll für den Endbenutzer m?glichst unbemerkt bleiben. Im folgenden wird ein hybrides Personennavigationssystem vorgestellt, das die in bestimmten Fortbewegungssituationen verfügbaren Positionierungstechnologien und deren Genauigkeit optimal nutzt, um die Pr?sentation der Wegbeschreibung auf verschiedene Endger?te und Ausgabemodalit?ten sowie die kognitive Ressourcenlage des Benutzers zu adaptieren. Eingegangen am 28. Februar 2001 / Angenommen am 8. August 2001     

公共图书馆参与"文化拥军"的五大原则

地方公共图书馆积极参与"文化拥军"、"智力拥军"活动,必须坚持合作双赢、服务创新、管理科学、量力而行和保证安全等五大原则.     

利用短信群发系统实现图书馆的移动服务

从短信群发系统的基本原理入手，探讨了利用短信群发系统实现图书馆移动服务的可行性及优势，并构建了一个低成本短信群发系统的模型。     

Does Physical Activity Enhance Learning Performance?: Learning Effectiveness of Game-based Experiential Learning for University Library Instruction

This paper reports research results of the proposed experiential learning using a game-based educational material. The educational material was an application running on a mobile device and was supported for learners to study university library instruction. During the experiential learning, the learners answered several quizzes provided from the educational material. The quizzes were including experiential contents such as actually to find an academic journal or to reserve a learning room. In order to evaluate learning effectiveness of the experiential learning, this research made a comparative experiment. The experimental group used the educational material and the control group used another educational material of e-learning (non-experiential) but the contents was almost same as the contents of the experiential learning. The comparative experiment took several evaluation elements such as pre-/post-test scores, delayed-test scores and learning motivation scores based on IMMS of ARCS model. The experimental results revealed that experiential learning was superior for the several elements of these metrics. This research, furthermore, analyzed learner's operation data to the educational material and learner's behavior data during the learning in the experimental group. The analyzing results showed three types of the learning behaviors and indicated that an instructor needs to adopt suitable instructional design to each type to bring superior learning effectiveness.     

问题与策略:我国省级综合档案馆微信公众号移动服务研究

由于具有互动营销功能,微信可作为档案移动服务平台建设的重要选择之一.本文以《档案移动服务平台建设指南》为依据,采用网络调查法调查了我国省级综合档案馆微信公众号开展档案查询、档案展厅、档案资讯、互动交流等移动服务的现状,在此基础上分析了其中存在的问题,并以部分优秀微信公众号和移动服务平台为例提出了相应的优化策略.     

信息表征对移动医疗APP隐私政策阅读效果的影响研究——基于认知负荷理论

[目的 /意义]移动医疗场景下的隐私保护是当下亟待解决的重要课题,对其用户隐私政策阅读效果的研究不仅可以激发用户隐私政策阅读意愿、提高用户隐私保护意识,且有利于移动医疗的普及和应用.[方法/过程]尝试从便于用户阅读和理解的视角出发,以认知负荷理论为基础,通过虚拟实验和多因素方差分析对不同类型的用户阅读不同形式的隐私政策...     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

基于APP平台下体育产业与体育消费整合研究——以咸宁体育市场实验分析为例

在分析咸宁市体育产业存在问题和面对的发展机遇的基础上,借鉴国外成功经验从培育体育市场、调整体育产业结构以及如何通过手机应用APP平台,从体制、模式、目标、布局、结构、效益等对体育产业进行综合研究整合提出了对策与建议。     

基于互联网的运动干预项目对大学生体质健康影响的实验研究

运用文献资料、教学实验、数理统计等方法,揭示微信平台和移动健身运用(APP)对大学生体质健康水平的影响及其作用机制。结果:1)实验组实验后体质健康各项指标(身高体重除外)均有显著的提升(P<0.05),对照组各指标也均有上升趋势,但无统计学意义(P>0.05);2)实验组实验后各项指标(身高体重除外)显著高于对照组(P<0.05)。结论:1)基于互联网的线上运动干预项目可以有效促进大学生的体质健康水平,可以作为大学生体育锻炼习惯养成及体质健康促进的有效手段;2)线上运动干预项目促进大学生体质健康的作用机制是通过目标设定,自我监测行为,个性化定制与指导,社会互动等强化因素作用的结果。     

期刊网站页面自适应分析及重构

基于响应式网页设计的理念、特点,对比分析传统期刊网站与响应式网页设计的价值特性,以“用户为中心”对期刊网站在个人电脑和不同移动设备平台上的文字、图片及控件等信息进行自适应分析及重构设计,为期刊用户在移动设备上访问期刊网站提供新的解决方案和参考,对于期刊网站的建设具有较好的实践意义和指导意义。