Little Frog and Toad: Interaction of orthography and phonology in Polish spelling

The interaction of lexical and non-lexicalprocesses in spelling was investigated throughlexical priming of non-lexical spelling, inPolish, a language in whose relativelytransparent orthography lexical informationmight be expected to play a less influentialrole than in English. Orthographic choice fornonwords was assessed under free and primedspelling conditions for both adults andchildren using direct and associative priming.The findings indicated that lexical orthographyinfluences resolution of nonlexical phonologyin spelling and identified two sources ofinfluence: one in unprimed spelling, wherelong-standing orthographic knowledge affectednonword orthographic choice so that it was notdetermined solely by phonology, the other inprimed spelling, where orthographic solutionsto nonwords were influenced by the covertorthography of the prime. The most powerfulevidence for lexical influence comes from thefinding that lexical orthography not onlyinforms resolution of phonology in cases ofambiguity, but overrides phonology whenresolution is unambiguous.     

比较铺垫效果和议题设置效果的发生机制

本文通过辨析议题设置和铺垫效果涉及的主要概念和发生机制,希望理清两种传播效果发生所要求的必要条件,揭示出已有研究中可能产生的误解。首先本文辨析了两种理论都涉及的主概念显著度所包含的两层含义,接着分析了两种传播效果在发生过程中不同的环节以及在每一个环节上发生相应作用要求的条件,最后基于以上分析作者提出了一系列值得进一步研究的问题。     

A Review and Meta-Analysis Examining the Relationship of Music Content with Sex,Race, Priming,and Attitudes

This meta-analysis (k = 35, N = 11,629) examines the effect that listening to music, particularly popular music, has on consumers. Results demonstrate that listening to music generates an effect on listeners consistent with the content of the music (average r = .210, k = 35, N = 11,629). This effect was similar when considering survey research (r = .227) or experimental research (r = .265). The tenets of excitation transfer theory received some support, particularly when considering the effects of music as a priming material (r = .399), demonstrating the impact of music as a means of establishing mood, and ultimately the subsequent reactions of individuals. One conclusion is that efforts toward media literacy or education may prove far more productive than media content restrictions when attempting to curb potential undesirable media effects. Additional implications for policy and theory are discussed.     

The Interaction of Issue and Image Frames on Political Candidate Assessment

This study examined the combined effect of character and policy coverage about a political candidate in news media on voters’ evaluations and thoughts about the candidate. A 2 (issue coverage: present/absent) × 2 (image coverage: present/absent) between-subject factorial experiment was conducted whereby participants (N = 134) read a version of an editorial article that varied in the coverage of a candidate’s character and policy positions. Results indicated that issue and image coverage, each in isolation, enhanced perceptions of the candidate’s image strength and issue strength. However, issue and image coverage when presented in combination compared to in isolation did not enhance perceptions of the candidate and in some cases hindered perceptions of candidate strength. When both coverage types were present, issue coverage dominated image coverage when participants formed image evaluations, whereas image coverage dominated issue coverage when they formed issue evaluations. Similar findings resulted for issue- and image-relevant thoughts. Implications about the effects of multicoverage political messages are discussed.     

Psychological Reactions to Crime News Portrayals of Black Criminals: Understanding the Moderating Roles of Prior News Viewing and Stereotype Endorsement

An experiment examined the extent to which viewers’ death penalty application, perceptions of crime danger, and culpability assessments could be influenced by exposure to a majority of Black suspects in the news or having the race of suspects go unidentified in a newscast. The current study also investigated the extent to which prior news viewing and African American stereotype endorsement might moderate the effects of this racialized crime news exposure. After exposure to a majority of Black suspects or unidentified suspects in a newscast, African American stereotype endorsers were more likely than stereotype rejecters to support the death penalty. Furthermore, heavy television news viewers exposed to a majority of Black suspects were more likely than light news viewers to perceive the world as dangerous and view a race-unidentified suspect as culpable for his offense. The theoretical implications of these findings are discussed in light of social cognition theories of priming, cognitive accessibility, stereotype activation and application.     

How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation

This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies.     

How Promotional Content Changes Ratings: The Impact of Appeals,Humor, and Presentation

This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies.     

The Influence of Parodies on Mental Models: Exploring the Tina Fey–Sarah Palin Phenomenon

During the 2008 presidential campaign season, Tina Fey's timely impersonations of Sarah Palin on Saturday Night Live attracted overwhelming attention, both on television and online. Throughout the campaign, press buzzed about a possible “Fey Effect”: a negative impact of Fey's impersonations on Palin's favorability ratings and a subsequent decline in the GOP ticket. The current study seeks to test for this effect by measuring if Fey's impersonations of Palin rendered caricatured traits more salient in viewers' mental constructions of the candidate, namely character traits central to the Fey impersonation, including issues of intelligence, competence, experience and the Governor's rural background. Findings show that exposure to both the interview and its parody cause viewers to devote more cognitive attention to Palin's intelligence, competence and experience. In addition, the SNL parody is unique in its influence in rendering rural traits more salient in associations with Palin. Ultimately, this research finds that the agency of influence rests in the real Palin, allowing us to establish evidence of a “Palin Effect.”     

Is it misspelled or is it mispelled? The influence of fresh orthographic information on spelling

The effect of exposure to incorrectly and correctly spelled words on subsequent spelling performance was examined as a function of spelling proficiency and of time lapse between exposure and test. Spelling accuracy was found to be respectively depressed and enhanced by such exposure, relative to performance on unexposed control words. The effect was persistent and pervasive, obtaining at both immediate and one-week delayed testing and in both good and poor spellers. The findings indicate that fresh orthographic information exerts an influence on pre-existing abstract orthographic representations, rather than establishing new episodic traces, and that this process takes place implicitly.