基于Mystery Shopping的公共图书馆服务质量评估

解析Mystery Shopping评估检测法,研究威尔士公共图书馆服务质量评估Mystery Shopping项目,揭示该项目对国内公共图书馆服务质量评估的启示。     

An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach

This study aims to address the gaps inherent in existing studies by exploring the salient e-servicescape attributes. Employing the Means-End Chain (MEC) approach, empirical evidence was obtained through in-depth interviews with online shoppers using laddering technique to determine the most frequently mentioned attributes from four servicescape dimensions: (1) ambient; (2) design; (3) signs, symbols and artifacts; and (4) interaction. Accordingly, we laddered three levels of online shoppers’ responses from concrete to less concrete abstractions, i.e. attributes, benefits, and end-desirable beliefs. As a result, seven salient e-servicescape attributes were identified. Each of the four dimensions suggests the attributes’ linkage to benefits and end-desirable beliefs. Specifically, the study finds quality photograph, as the salient attribute of the ambient dimension, may set the point of initial attraction and move shoppers from understanding the product to linking the web site contents. In the design dimension, navigation bar, categorization, and simple arrangement are the salient attributes. Company logo represents the most salient attribute under the signs, symbols and artifacts dimension because it not only facilitates recognition and recall of prominent web sites, it also acts as the determinant of perceived risks. In the interaction dimension, although pricing information is the salient attribute that evokes happiness and confidence among online shoppers, it may dilute their perception on web site's success. Instead, confirmation mail can possibly act as a determinant to web site's success. By offering a finer granularity of information, our findings provide insights to online sellers on the salient attributes to consider in order to effectively promote their shopping web sites to create positive emotional response and buying behavior among the online shoppers.     

旅游者购物行为特征研究——以无锡为例

旅游购物正在受到越来越多学者和实践者的关注,但在我国仍处在一个相对低的发展水平。由于研究能力和时间财力有限,笔者无法进行全面综合的系统性研究,只能通过对单个城市进行样本研究。无锡作为旅游业比较发达的中小城市之一,其旅游者仍然以观光型游客为主,尽管不能以偏概全,但相信仍能对类似城市起到一定的启示和借鉴作用。本文通过对来无锡旅游的游客进行问卷调查以及有选择性地进行访谈来搜集第一手资料,统计了142位游客的基本资料、旅游动机和旅游购物行为表现特征等方面,并对统计数据用SPSS软件进行了分析。     

XML技术在网络购物平台信息处理中的应用

XML技术的应用非常广泛，可以用XML技术来解决Internet网络、人工智能、知识库和数据挖掘等领域的问题。本文以网络购物为实例对XML技术在电子商务的信息处理系统中的应用进行了研究，主要针对数据信息的文档类型定义、数据的存储和检索，以及用于显示的样式表进行了设计。     

浅析购物中心在美国的兴盛

购物中心是现代社会的产物，它的兴盛与经济繁荣及人们消费水平、消费观念、消费习惯的变化是密切相关的。当前购物中心已成为美国居民日常生活中不可分割的一部分，它对美国商业经济繁荣的贡献不可低估。探究美国购物中心兴盛的背景不仅对美国商业的进一步发展有重要的意义，而且对我国零售业发展也有着重要的启示作用。     

校园网上购物系统设计

本文将现有的网上购物系统与现今大学校园实际情况相结合,着重论述了校园网上购物系统的功能需求与主要模块的设计。     

Lessons to be learned from the history of anatomical teaching in the United States: The example of the University of Michigan

Although traditional departments of anatomy are vanishing from medical school rosters, anatomical education still remains an important part of the professional training of physicians. It is of some interest to examine whether history can teach us anything about how to reform modern anatomy. Are there lessons to be learned from the history of anatomical teaching in the United States that can help in the formulation of contents and purposes of a new anatomy? This question is explored by a review of US anatomical teaching with special reference to Franklin Paine Mall and the University of Michigan Medical School. An historical perspective reveals that there is a tradition of US anatomical teaching and research that is characterized by a zeal for reform and innovation, scientific endeavor, and active, student‐driven learning. Further, there is a tradition of high standards in anatomical teaching through the teachers' engagement in scientific anatomy and of adaptability to new requirements. These traditional strengths can inform the innovation of modern anatomy in terms of its two duties—its duty to anatomy as a science and its duty toward anatomical education. Anat Sci Educ 3:202–212, 2010 © 2010 American Association of Anatomists.     

“胭脂山衣坊”对特色商业街区品牌建设的启发

胭脂山衣坊在建设中注意全面实施品牌建设,取得了较好发展。本文通过对特色商业街区的品牌建设问题的讨论,对胭脂山衣坊品牌建设的经验进行了归纳,并提出了建议。     

宜春国际商贸城建筑空间设计

宜春国际商贸城是集家居、五金、建材、机电、百货、物流、会展、住宅等为一体的大型现代化专业商贸城,通过对商贸城建筑空间设计,展示现代城市商贸城的空间价值和品牌形象。     

对上海大学生网店创业的调查研究

本文分析了上海大学生网店创业的现状,发现上海大学生开设网店的主要问题,并给予相应的建议及帮助。要使网店创业真正成为一条大学生的全新创业之路,需要学校、政府的重视和共同努力,也需要广大学生们实践中不断积累和总结经验。在大学校园里,在校生应该多多尝试各种各样的生活与学习方式,找到一条最适合自己的道路,并坚定不移地走下去,才是理智与科学的。